(mobileYouth) Youth Churn & Loyalty: Key Learnings from 2011Presentation Transcript
Youth Churn & Loyalty Key Learnings from 2011
What is mobileYouth? We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.
The proposed scope of the workshop focuses on 3 things: 1. How does churn happen in the youth market? 2. Churn can be the result of your own marketing. 3. What are the action points to reduce churn?
1. How does churn happen in the youth market? Who are the Influencers of churn? What factors contribute to churn/loyalty? What is the youth churn process?
2. Churn can be the result of your own marketing How can your own marketing create churn? Who are the 10% of your customers who will do your marketing and reduce churn?
3. What action points can you take to reduce churn? What can you learn from other operators’ successful strategies? What different templates could you use in planning your youth marketing?
Author Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused hiscareer on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF.
To discuss having us present this report and workshop to your team please contact: Josh Dhaliwal Director http://www.mobileYouth.org Connect on: twitter.com/joshdhaliwal UK: +44 20 3286 3635 North America: +1 646 867 3635