(mobileYouth) Youth Churn & Loyalty: Key Learnings from 2011
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(mobileYouth) Youth Churn & Loyalty: Key Learnings from 2011

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(mobileYouth) Youth Churn & Loyalty: Key Learnings from 2011 (mobileYouth) Youth Churn & Loyalty: Key Learnings from 2011 Presentation Transcript

  • Youth Churn & Loyalty
    Key Learnings from 2011
  • What is mobileYouth?
    We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.
  • The proposed scope of the workshop focuses on 3 things:
    1. How does churn happen in the youth market?
    2. Churn can be the result of your own marketing.
    3. What are the action points to reduce churn?
  • 1. How does churn happen in the youth market?
    Who are the Influencers of churn?
    What factors contribute to churn/loyalty?
    What is the youth churn process?
  • 2. Churn can be the result of your own marketing
    How can your own marketing create churn?
    Who are the 10% of your customers who will do your marketing and reduce churn?
  • 3. What action points can you take to reduce churn?
    What can you learn from other operators’ successful strategies?
    What different templates could you use in planning your youth marketing?
  • Author
    Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused hiscareer on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF.
  • To discuss having us present this report and workshop to your
    team please contact:
    Josh Dhaliwal
    Director
    http://www.mobileYouth.org
    Connect on: twitter.com/joshdhaliwal
    UK: +44 20 3286 3635
    North America: +1 646 867 3635