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MobileYouth Asia LIVE: Youth and Churn - Why Mobile Operators Need to Stop Bragging About Revenue and Start Focusing on Profits
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MobileYouth Asia LIVE: Youth and Churn - Why Mobile Operators Need to Stop Bragging About Revenue and Start Focusing on Profits

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Churn....

Churn.

It's the thing that has confounded mobile operators for more than a decade. Yet, the answer to reducing churn is quite simple. Here's mobileYouth's take on the subject.

Make sure you visit http://mobileYouth.Asia for the latest shows from MobileYouth Asia LIVE!

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MobileYouth Asia LIVE: Youth and Churn - Why Mobile Operators Need to Stop Bragging About Revenue and Start Focusing on Profits Presentation Transcript

  • 1. mobileYouth Asia LIVE!
    May 11, 2011
    Youth and Churn
    Part 1
    Ghani Kunto
    @theghani
  • 2. http://www.cellular-news.com/story/49033.php
    Another Step to Commoditization
  • 3. With us today …
    Freddie Benjamin
    Research Manager
    mobileYouth
    FLICKR: NasirNasrallah
  • 4. More
    is
    not
    always
    better
    FLICKR: BRUCELEY
    (especially with mobile subscribers)
  • 5. “They advertise to us saying their prices are cheap, cheap, cheap. Now I think if I did switch to them, my friends would think I’m cheap.”
    Reno Saputra, 19, Jakarta
    Here’s what they’re saying …
  • 6. “They don’t want cheap.They want a social experience”
    FLICKR: (e)Spry
  • 7. With > 100% penetration rate, retention is the new acquisition
  • 8. “I’m using IM3, and I don’t even know what promo they have right now. All I know is my friends are all using it.”
    Reno Saputra, 19, Jakarta
    Here’s what they’re saying …
  • 9. FLICKR: Robert Couse-Baker
    <Freddie>
    The 5 Key Churn Drivers
    Focus on Peer Reinforcement
    “Peer reinforcement is the biggest driver in deciding to switch or stick”
  • 10. “If you ask everybody in this room, everybody here uses IM3, except me. I used to be on IM3, but they kept pissing me off, so I switched. Just watch, these guys will switch too.”
    Iskandarsyah Putra, 19, Jakarta
    Here’s what they’re saying …
  • 11. Key Question:What is your Churn Strategy?(that doesn’t involve pricing)
    Flickr: M.Markus
  • 12. If you’re in one of these companies, you might already have access to
    http://mobileyouthreport.com
  • 13. Download this presentation and get access to more charts
    http://www.mobileyouthreport.com