mobileYouth Asia LIVE: The Small Little Things

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The biggest things sometimes come from the smallest changes. How does this apply to your marketing?

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mobileYouth Asia LIVE: The Small Little Things

  1. 1. mobileYouth Asia LIVE!<br />Episode 10<br />The Small Little Things<br />
  2. 2. The next time you’re involved in …<br />Download Charts http://www.mobileyouthreport.com<br />
  3. 3. … creating a Youth MVNO<br />flickruofdenver<br />Download Charts http://www.mobileyouthreport.com<br />
  4. 4. … launching a BIG ad campaign<br />flickrroytsaplinjr<br />Download Charts http://www.mobileyouthreport.com<br />
  5. 5. … or a multi-million dollar rebrand<br />~ $386,000 USD for a new logo<br />Download Charts http://www.mobileyouthreport.com<br />
  6. 6. Ask yourself<br />Does the answer<br />really need to be this<br />Download Charts http://www.mobileyouthreport.com<br />
  7. 7. Ask yourself<br />Does the answer<br />really need to be this<br />BIG<br />?<br />Download Charts http://www.mobileyouthreport.com<br />
  8. 8. Ask yourself<br />Does the answer<br />really need to be this<br />COMPLICATED<br />?<br />Download Charts http://www.mobileyouthreport.com<br />
  9. 9. Ask yourself<br />Does the answer<br />really need to be this<br />EXPENSIVE<br />?<br />Download Charts http://www.mobileyouthreport.com<br />
  10. 10. Often, simple is better<br />flickr minimalistphotography101.com<br />Download Charts http://www.mobileyouthreport.com<br />
  11. 11. Simple answers work<br />Download Charts http://www.mobileyouthreport.com<br />
  12. 12. What’s the appeal of big answers?<br />Download Charts http://www.mobileyouthreport.com<br />
  13. 13. Getting rid of excess budget?<br />flickrimages_of_money<br />Download Charts http://www.mobileyouthreport.com<br />
  14. 14. Immortalizing yourself?<br />Download Charts http://www.mobileyouthreport.com<br />
  15. 15. Immortalizing yourself?<br />"I don't want<br />to achieve immortality<br />through my work...<br />I want to achieve it<br />through not dying.“<br />—Woody Allen<br />CC David Shankbone<br />Download Charts http://www.mobileyouthreport.com<br />
  16. 16. Or, do you want simple answers, but … <br />flickr: scrippsbee<br />Download Charts http://www.mobileyouthreport.com<br />
  17. 17. don’t really understand the question?<br />flickr: scrippsbee<br />Download Charts http://www.mobileyouthreport.com<br />
  18. 18. It happens to all of us<br />Download Charts http://www.mobileyouthreport.com<br />
  19. 19. Circle K is the first<br />and biggest<br />convenience store<br />in Indonesia<br />flickrjoecrawford (artlung)<br />Download Charts http://www.mobileyouthreport.com<br />
  20. 20. In 2009,<br />7-Eleven arrived<br />and young people<br />suddenly stopped<br />going to Circle K<br />CC myke2020<br />Download Charts http://www.mobileyouthreport.com<br />
  21. 21. Circle K<br />started selling<br />whatever 7-Eleven<br />was selling …<br />Download Charts http://www.mobileyouthreport.com<br />
  22. 22. Circle K<br />started selling<br />whatever 7-Eleven<br />was selling …<br />and spending more<br />money on advertising<br />…<br />… to no avail<br />Download Charts http://www.mobileyouthreport.com<br />
  23. 23. Circle K<br />started selling<br />whatever 7-Eleven<br />was selling …<br />and spending more<br />money on advertising<br />…<br />… to no avail<br />Download Charts http://www.mobileyouthreport.com<br />
  24. 24. 7-Eleven<br />actually became<br />a COOL place<br />to hangout<br />Download Charts http://www.mobileyouthreport.com<br />
  25. 25. 7-Eleven<br />actually became<br />a COOL place<br />to hangout<br />a convenience store!?!<br />Download Charts http://www.mobileyouthreport.com<br />
  26. 26. 7-Eleven became cool<br />with a shoestring<br />advertising budget<br />flickrcalleecakes<br />Download Charts http://www.mobileyouthreport.com<br />
  27. 27. While Circle K …<br />“Why would anyone hangout in front of Circle K? It’s usually dark and a bit scary. Maybe it’d be different if there weren’t those drunks and thugs with tattoos hanging out there. Or the drunk and tattooed thugs.”<br />Iskandarsyah Putra, 19, Jakarta<br />Download Charts http://www.mobileyouthreport.com<br />
  28. 28. Then<br />Circle K<br />had<br />a light bulb moment<br />… literally<br />flickrrebeccaselah<br />Download Charts http://www.mobileyouthreport.com<br />
  29. 29. 7-Eleven had better<br />outside lighting and<br />a sitting area …<br />acomfortable place<br />to hangout<br />Download Charts http://www.mobileyouthreport.com<br />
  30. 30. It’s not about<br />making the place<br />a cooler hangout place<br />than the competitor<br />Download Charts http://www.mobileyouthreport.com<br />
  31. 31. It’s about<br />providing a place<br />for the young people<br />who already want to<br />hangout at Circle K<br />Download Charts http://www.mobileyouthreport.com<br />
  32. 32. So they prototyped<br />a store with bright<br />outside lighting<br />and a sitting area<br />Download Charts http://www.mobileyouthreport.com<br />
  33. 33. With great success<br />Download Charts http://www.mobileyouthreport.com<br />
  34. 34. The next time you have BIG answer …<br />flickrcarbonnyc<br />Download Charts http://www.mobileyouthreport.com<br />
  35. 35. Ask yourself<br />flickrericmolina<br />Download Charts http://www.mobileyouthreport.com<br />
  36. 36. Am I answering the right question?<br />flickr: robertcouse-baker<br />Download Charts http://www.mobileyouthreport.com<br />
  37. 37. Maybe we can help you<br />ask better questions<br />Contact us:<br />Ghani Kunto<br />Business Development Manager for Asia<br />ghani.kunto@mobileYouth.org<br />+852 8 176 365 0<br />http://mobileYouth.Asia<br />Download Charts http://www.mobileyouthreport.com<br />
  38. 38. or maybe you’re ready for some answers<br />http://mobileYouthReport.com<br />Download Charts http://www.mobileyouthreport.com<br />

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