mobileYouth Asia LIVE!<br />May 4, 2011<br />SMS vs. BBM<br />Ghani Kunto<br />FLICKR: AKUPPA JOHN WIGHAM<br />
http://bit.ly/dEX6nD<br />http://bit.ly/mCiIXz<br />Flickr: Lord Jim<br />
http://on.ft.com/gufdbX<br />
With us today…<br />Tara Talitha<br />YouthLab Indonesia <br />Indonesia<br />KaustavSen Gupta<br />Ingene<br />India<br /...
Why BlackBerry?<br />“So I’ll be considered high-tech<br />even though  I don’t have a clue<br />about its applications” <...
BlackBerry is a Social Marker<br />
The culprits behind<br />BlackBerry’s rise in Asia …<br />… and the key to BlackBerry’s future globally<br />
BlackBerry is a phone you graduate into<br />Flickr: feryindrawan<br />
“When I’m texting someone I don’t feel alone.”<br />A.J. Shaughnessy, 9th grade<br />“Someone’s texting me. Maybe someone ...
BlackBerry and BB’s  social currency is <br />“adulthood” <br />“affluence”<br />“empowerment”<br />What’s yours?<br />FLI...
If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />
Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />
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MobileYouth Asia LIVE: SMS vs BBM How BlackBerry is Redefining Youth Texting Behavior in Asia

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SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM that’s driving this change in behavior? Who are the key customer segments that’s driving this change? What are the implications to mobile handsets and operators in the key markets in Asia?

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MobileYouth Asia LIVE: SMS vs BBM How BlackBerry is Redefining Youth Texting Behavior in Asia

  1. 1. mobileYouth Asia LIVE!<br />May 4, 2011<br />SMS vs. BBM<br />Ghani Kunto<br />FLICKR: AKUPPA JOHN WIGHAM<br />
  2. 2. http://bit.ly/dEX6nD<br />http://bit.ly/mCiIXz<br />Flickr: Lord Jim<br />
  3. 3. http://on.ft.com/gufdbX<br />
  4. 4. With us today…<br />Tara Talitha<br />YouthLab Indonesia <br />Indonesia<br />KaustavSen Gupta<br />Ingene<br />India<br />FadliAzali<br />Youth Works<br />Malaysia<br />FLICKR: KARIM AMAR<br />
  5. 5. Why BlackBerry?<br />“So I’ll be considered high-tech<br />even though I don’t have a clue<br />about its applications” <br />Uke, 21 years old female<br />“To be part of the in group”<br />Aldi, 17 year old male<br />“So I’ll look rich”<br />Citra, 17 years old female<br />YouthLab Indonesia<br />
  6. 6. BlackBerry is a Social Marker<br />
  7. 7. The culprits behind<br />BlackBerry’s rise in Asia …<br />… and the key to BlackBerry’s future globally<br />
  8. 8. BlackBerry is a phone you graduate into<br />Flickr: feryindrawan<br />
  9. 9. “When I’m texting someone I don’t feel alone.”<br />A.J. Shaughnessy, 9th grade<br />“Someone’s texting me. Maybe someone needs me.’’<br />Michael Joyce, 16 years old<br />I told the benefits that we can get from using BB to my friends and to my sister. They haven’t bought a BB yet, but they have been planning to buy one!<br /> <br />I also have many BlackBerry groups with my friends. We share ideas, gossips, and chats<br /> <br />BlackBerry helps my life! For academic purposes, works, and social life!<br />AnggunPesona, <br />23 years old<br />
  10. 10. BlackBerry and BB’s social currency is <br />“adulthood” <br />“affluence”<br />“empowerment”<br />What’s yours?<br />FLICKR: JOSEPH BRENT<br />
  11. 11. If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />
  12. 12. Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />

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