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MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?
 

MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?

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Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that's just the start?...

Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that's just the start?

How should it adjust its marketing in different markets in Asia? How are the markets different in India and Indonesia?

Find out the answers, right here, and find the full post on http://mobileyouth.asia

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    MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia? MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia? Presentation Transcript

    • .
      mobileYouth Asia LIVE!
      May 17, 2011
      BlackBerry &
      Revolutionistas
    • Host:
      Ghani Kunto
      mobileYouth Asia
      @theghani
    • Host:
      Ghani Kunto
      mobileYouth Asia
      @theghani
      Guests:
      FadliAzali
      Youth Works
      Malaysia
    • Host:
      Ghani Kunto
      mobileYouth Asia
      @theghani
      Guests:
      KaustavSen Gupta
      Ingene
      India
      FadliAzali
      Youth Works
      Malaysia
    • Host:
      Ghani Kunto
      mobileYouth Asia
      @theghani
      Guests:
      Tara Talitha
      YouthLab Indonesia
      Indonesia
      KaustavSen Gupta
      Ingene
      India
      FadliAzali
      Youth Works
      Malaysia
    • BlackBerry Market Adoption in Asia
      Become
      “The People’s Phone”
      Young female fans recommendations boosts market adoption towards critical mass
      Gain initial market traction from the late-teen market
    • “We are buying more BB than males!
      And its very "manly" today to be "bold" with a BB”
      Prerna, 22, India
      Here’s what they’re saying …
    • “Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached with a perception of "professional class"...”
      Nikita, 21, India
      Here’s what they’re saying …
    • BlackBerry is the tool of choice
      for society’s change agents
      RIM’s future
      in Asia is
      the hands of
      young women
    • Erik Fitzpatrick
      The clock’s ticking in BlackBerry’s
      key markets in Asia
      FLICKR: Erik Fitzpatrick
    • If you’re in one of these companies, you might already have access to
      http://mobileyouthreport.com
    • Download this presentation and get access to more charts
      http://www.mobileyouthreport.com