.<br />mobileYouth Asia LIVE!<br />May 17, 2011<br />BlackBerry &<br />Revolutionistas<br />
Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />
Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />FadliAzali<br />Youth Works<br />Malaysia<br />
Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />KaustavSen Gupta<br />Ingene<br />India<br /...
Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />Tara Talitha<br />YouthLab Indonesia <br />I...
BlackBerry Market Adoption in Asia<br />Become<br />“The  People’s Phone”<br />Young female fans recommendations boosts ma...
“We are buying more BB than males!<br />And its very "manly" today to be "bold" with a BB”<br />Prerna, 22, India<br />Her...
“Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached wi...
BlackBerry is the tool of choice<br />for society’s change agents<br />RIM’s future <br />in Asia is<br />the hands of <br...
Erik Fitzpatrick<br />The clock’s ticking in BlackBerry’s<br />key markets in Asia<br />FLICKR: Erik Fitzpatrick<br />
If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />
Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />
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MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?

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Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that's just the start?

How should it adjust its marketing in different markets in Asia? How are the markets different in India and Indonesia?

Find out the answers, right here, and find the full post on http://mobileyouth.asia

Published in: Business, Technology
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Transcript of "MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?"

  1. 1. .<br />mobileYouth Asia LIVE!<br />May 17, 2011<br />BlackBerry &<br />Revolutionistas<br />
  2. 2. Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />
  3. 3. Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />FadliAzali<br />Youth Works<br />Malaysia<br />
  4. 4. Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />KaustavSen Gupta<br />Ingene<br />India<br />FadliAzali<br />Youth Works<br />Malaysia<br />
  5. 5. Host:<br />Ghani Kunto<br />mobileYouth Asia<br />@theghani<br />Guests:<br />Tara Talitha<br />YouthLab Indonesia <br />Indonesia<br />KaustavSen Gupta<br />Ingene<br />India<br />FadliAzali<br />Youth Works<br />Malaysia<br />
  6. 6. BlackBerry Market Adoption in Asia<br />Become<br />“The People’s Phone”<br />Young female fans recommendations boosts market adoption towards critical mass<br />Gain initial market traction from the late-teen market<br />
  7. 7. “We are buying more BB than males!<br />And its very "manly" today to be "bold" with a BB”<br />Prerna, 22, India<br />Here’s what they’re saying …<br />
  8. 8. “Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached with a perception of "professional class"...”<br />Nikita, 21, India<br />Here’s what they’re saying …<br />
  9. 9. BlackBerry is the tool of choice<br />for society’s change agents<br />RIM’s future <br />in Asia is<br />the hands of <br />young women<br />
  10. 10. Erik Fitzpatrick<br />The clock’s ticking in BlackBerry’s<br />key markets in Asia<br />FLICKR: Erik Fitzpatrick<br />
  11. 11. If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />
  12. 12. Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />

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