MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?

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Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that's just the start? …

Yes, Research in Motion needs to focus its BlackBerry marketing on the mobile youth market. But that's just the start?

How should it adjust its marketing in different markets in Asia? How are the markets different in India and Indonesia?

Find out the answers, right here, and find the full post on http://mobileyouth.asia

More in: Business , Technology
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  • 1. .
    mobileYouth Asia LIVE!
    May 17, 2011
    BlackBerry &
    Revolutionistas
  • 2. Host:
    Ghani Kunto
    mobileYouth Asia
    @theghani
  • 3. Host:
    Ghani Kunto
    mobileYouth Asia
    @theghani
    Guests:
    FadliAzali
    Youth Works
    Malaysia
  • 4. Host:
    Ghani Kunto
    mobileYouth Asia
    @theghani
    Guests:
    KaustavSen Gupta
    Ingene
    India
    FadliAzali
    Youth Works
    Malaysia
  • 5. Host:
    Ghani Kunto
    mobileYouth Asia
    @theghani
    Guests:
    Tara Talitha
    YouthLab Indonesia
    Indonesia
    KaustavSen Gupta
    Ingene
    India
    FadliAzali
    Youth Works
    Malaysia
  • 6. BlackBerry Market Adoption in Asia
    Become
    “The People’s Phone”
    Young female fans recommendations boosts market adoption towards critical mass
    Gain initial market traction from the late-teen market
  • 7. “We are buying more BB than males!
    And its very "manly" today to be "bold" with a BB”
    Prerna, 22, India
    Here’s what they’re saying …
  • 8. “Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached with a perception of "professional class"...”
    Nikita, 21, India
    Here’s what they’re saying …
  • 9. BlackBerry is the tool of choice
    for society’s change agents
    RIM’s future
    in Asia is
    the hands of
    young women
  • 10. Erik Fitzpatrick
    The clock’s ticking in BlackBerry’s
    key markets in Asia
    FLICKR: Erik Fitzpatrick
  • 11. If you’re in one of these companies, you might already have access to
    http://mobileyouthreport.com
  • 12. Download this presentation and get access to more charts
    http://www.mobileyouthreport.com