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mobileYouth Asia LIVE - Episode 7 - ice creams and iphones
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mobileYouth Asia LIVE - Episode 7 - ice creams and iphones

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A surprising lesson on marketing for mobile companies from an ice cream brand. Get the full post on http://mobileyouth.asia

A surprising lesson on marketing for mobile companies from an ice cream brand. Get the full post on http://mobileyouth.asia

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    mobileYouth Asia LIVE - Episode 7 - ice creams and iphones mobileYouth Asia LIVE - Episode 7 - ice creams and iphones Presentation Transcript

    • mobileYouth Asia LIVE!
      Episode#7
      Host:
      Ghani Kunto
      June 7, 2011
      Ice Creams & iPhones
      FLICKR: BURIN ASAVESNA
    • FLICKR: BORISLAV KANDOV
    • The Toilet Ad MINDSET
      FLICKR: BORISLAV KANDOV
    • The Toilet Ad Mindset
      Does it work?
      FLICKR: BORISLAV KANDOV
    • Coke Spent $1.5 Billion in Advertising
      for 2010 World Cup in South Africa
    • Coke Spent $1.5 Billion in Advertising
      for 2010 World Cup in South Africa
      The result:
    • Coke Spent $1.5 Billion in Advertising
      for 2010 World Cup in South Africa
      The result:
      A year later, the #1 brand according to
      South African youth:
    • Coke Spent $1.5 Billion in Advertising
      for 2010 World Cup in South Africa
      The result:
      A year later, the #1 brand according to
      South African youth:
      BlackBerry
    • Would they line up
      for your BRAND?
    • Would they line up
      for your PRODUCT?
    • Would they line up
      for the EXPERIENCE?
    • FLICKR: KAREN.TKR
    • No one lines up
      for Apple’s products because of any
      Toilet Ad approach to marketing
      FLICKR: KAREN.TKR
    • Download this presentation and get access to more charts
      http://www.mobileyouthreport.com
    • They won’t listen to you talk about
      how great you are
    • They won’t talk to each other about
      how great you are
    • But they WILL talk to each other
    • But they WILL talk to each other
      Are you going to take part
      in that conversation?
    • If you’re in one of these companies, you might already have access to
      http://mobileyouthreport.com