mobileYouth Asia LIVE!<br />Episode#7<br />Host:<br />Ghani Kunto<br />June 7, 2011<br />Ice Creams & iPhones<br />FLICKR:...
FLICKR: BORISLAV KANDOV<br />
The Toilet Ad MINDSET<br />FLICKR: BORISLAV KANDOV<br />
The Toilet Ad Mindset<br />Does it work?<br />FLICKR: BORISLAV KANDOV<br />
Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />
Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />
Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />A year later, the #1 ...
Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />A year later, the #1 ...
Would they line up<br /> for your BRAND?<br />
Would they line up<br /> for your PRODUCT?<br />
Would they line up<br /> for the EXPERIENCE?<br />
FLICKR: KAREN.TKR<br />
No one lines up<br />for Apple’s products because of any<br />Toilet Ad approach to marketing<br />FLICKR: KAREN.TKR<br />
Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />
They won’t listen to you talk about<br />how great you are<br />
They won’t talk to each other about<br />how great you are<br />
But they WILL talk to each other<br />
But they WILL talk to each other<br />Are you going to take part<br />in that conversation?<br />
If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />
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mobileYouth Asia LIVE - Episode 7 - ice creams and iphones

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A surprising lesson on marketing for mobile companies from an ice cream brand. Get the full post on http://mobileyouth.asia

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Transcript of "mobileYouth Asia LIVE - Episode 7 - ice creams and iphones"

  1. 1. mobileYouth Asia LIVE!<br />Episode#7<br />Host:<br />Ghani Kunto<br />June 7, 2011<br />Ice Creams & iPhones<br />FLICKR: BURIN ASAVESNA<br />
  2. 2. FLICKR: BORISLAV KANDOV<br />
  3. 3. The Toilet Ad MINDSET<br />FLICKR: BORISLAV KANDOV<br />
  4. 4. The Toilet Ad Mindset<br />Does it work?<br />FLICKR: BORISLAV KANDOV<br />
  5. 5. Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />
  6. 6. Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />
  7. 7. Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />A year later, the #1 brand according to<br />South African youth:<br />
  8. 8. Coke Spent $1.5 Billion in Advertising<br />for 2010 World Cup in South Africa<br />The result:<br />A year later, the #1 brand according to<br />South African youth:<br />BlackBerry<br />
  9. 9. Would they line up<br /> for your BRAND?<br />
  10. 10. Would they line up<br /> for your PRODUCT?<br />
  11. 11. Would they line up<br /> for the EXPERIENCE?<br />
  12. 12. FLICKR: KAREN.TKR<br />
  13. 13. No one lines up<br />for Apple’s products because of any<br />Toilet Ad approach to marketing<br />FLICKR: KAREN.TKR<br />
  14. 14. Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com<br />
  15. 15. They won’t listen to you talk about<br />how great you are<br />
  16. 16. They won’t talk to each other about<br />how great you are<br />
  17. 17. But they WILL talk to each other<br />
  18. 18. But they WILL talk to each other<br />Are you going to take part<br />in that conversation?<br />
  19. 19. If you’re in one of these companies, you might already have access to<br />http://mobileyouthreport.com<br />

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