mobileYouth Asia LIVE - Episode 7 - ice creams and iphones

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A surprising lesson on marketing for mobile companies from an ice cream brand. Get the full post on http://mobileyouth.asia

A surprising lesson on marketing for mobile companies from an ice cream brand. Get the full post on http://mobileyouth.asia

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  • 1. mobileYouth Asia LIVE!
    Episode#7
    Host:
    Ghani Kunto
    June 7, 2011
    Ice Creams & iPhones
    FLICKR: BURIN ASAVESNA
  • 2. FLICKR: BORISLAV KANDOV
  • 3. The Toilet Ad MINDSET
    FLICKR: BORISLAV KANDOV
  • 4. The Toilet Ad Mindset
    Does it work?
    FLICKR: BORISLAV KANDOV
  • 5. Coke Spent $1.5 Billion in Advertising
    for 2010 World Cup in South Africa
  • 6. Coke Spent $1.5 Billion in Advertising
    for 2010 World Cup in South Africa
    The result:
  • 7. Coke Spent $1.5 Billion in Advertising
    for 2010 World Cup in South Africa
    The result:
    A year later, the #1 brand according to
    South African youth:
  • 8. Coke Spent $1.5 Billion in Advertising
    for 2010 World Cup in South Africa
    The result:
    A year later, the #1 brand according to
    South African youth:
    BlackBerry
  • 9. Would they line up
    for your BRAND?
  • 10. Would they line up
    for your PRODUCT?
  • 11. Would they line up
    for the EXPERIENCE?
  • 12. FLICKR: KAREN.TKR
  • 13. No one lines up
    for Apple’s products because of any
    Toilet Ad approach to marketing
    FLICKR: KAREN.TKR
  • 14. Download this presentation and get access to more charts
    http://www.mobileyouthreport.com
  • 15. They won’t listen to you talk about
    how great you are
  • 16. They won’t talk to each other about
    how great you are
  • 17. But they WILL talk to each other
  • 18. But they WILL talk to each other
    Are you going to take part
    in that conversation?
  • 19. If you’re in one of these companies, you might already have access to
    http://mobileyouthreport.com