mobileYouth Asia LIVE - Churn is Social


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What's the best way to reduce churn for mobile operators? We take a look at this question with perspectives from Japan, Malaysia, and Indonesia.

Published in: Business, Technology

mobileYouth Asia LIVE - Churn is Social

  1. 1. mobileYouth Asia LIVE!<br />May 24, 2011<br />Churn is Social:<br />Youth and Churn<br />Part 2<br />
  2. 2. Flickr: cdsessums<br />How long will you pretend<br />that this is a winning formula?<br />
  3. 3. Flickr: ericmolina<br />Host:<br />With Youth Perspectives From:<br />Ghani Kunto<br />Indonesia<br />Malaysia<br />Japan<br />
  4. 4. “We don’t want smarter phones … We want simple cellphones … After the earthquake and tsunami, people realize that what they need are making calls and sending emails.”<br />Kei Nara, 28, Japan<br />Here’s what they’re saying …<br />
  5. 5. Fear of isolation<br />Will choosing you isolate me?<br />
  6. 6. “We mostly use Maxis here … The professionals use Celcom, but they’re expensive. DiGi has sort of the same rate, and I think they’re aiming for young people, but it’s mostly junior high schools who are using it. It’s a bit too kiddie for me,”<br />Emir Hermono, 24, Malaysia<br />Here’s what they’re saying …<br />
  7. 7. What will<br />choosing you<br />say about me?<br />
  8. 8. “I have a boyfriend … then I’ll switch to his brand, then after we break up and I’ll switch back, because all of my friends are using it.”<br />AriniGadisWijaya, 24, Indonesia<br />Here’s what they’re saying …<br />
  9. 9. If I came,can you give mea good reasonto stay?<br />
  10. 10. FLICKR: EHNMARK<br />
  11. 11. FLICKR: EHNMARK<br />
  12. 12. FLICKR: LIDDYBITS<br />
  15. 15. If you’re in one of these companies, you might already have access to<br /><br />
  16. 16. Download this presentation and get access to more charts<br /><br />