(mobileYouth) Exploding Teen Facebook Myths

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  • 1. 3 Teen Facebook Myths Exploded
    A workshop on teens, Facebook, and youth social media usage
    flickr: throinside
  • 2. What is mobileYouth?
    We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.
  • 3. The scope of this workshop focuses on 3 common Myths:
    Myth #1: Teens are addicted to Facebook
    Myth #2: Teens use Facebook to communicate
    Myth #3: Facebook Pages are the best way to engage teens
  • 4. Myth #1: Teens are addicted to Facebook
    How important is Facebook & social media in teens lives?
    What is the relation between online & offline activities for teens?
    What role does Facebook play in teens’ everyday realities?
    flickrshavar_ross
  • 5. Myth #2: Teens use Facebook to communicate
    How do teens use Facebook?
    Who are teens talking to on Facebook?
    Teens have a secret Facebook lingo. Do you know what that is?
  • 6. Myth #3: Facebook Pages are the way to engage teens
    How do teens relate to brands on Facebook?
    How does having lots of “Likes” and “Fans” translate to a brand’s success?
    What is the best way for brands to use social media in connecting with teens?
    flickr GOIABA (Goiabarea)
  • 7. Speakers
    Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused hiscareer on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF.
    Ghani Kunto has spent his professional life in the world of youth, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.
  • 8. To discuss having us present this workshop to your team
    please contact:
    Josh Dhaliwal
    Director
    http://www.mobileYouth.org
    Connect on: twitter.com/joshdhaliwal
    UK: +44 20 3286 3635
    North America: +1 646 867 3635