(Graham Brown mobileYouth) Youth Marketing Dec 2009

twitter: @grahamdbrown www.mobileYouth.org GRAHAM BROWN RUN WITH THE LITTLE GUY CREATE SOME CHANGE

twitter: @grahamdbrown www.mobileYouth.org ASHTON POPE 18F USA “ I Live in a small town in the middle of Texas where there’s like 800 people. It’s kinda boring… ” __________

Miles twitter: @grahamdbrown www.mobileYouth.org Popn: 800 X 786 Miles Texas 1 2 3 4

twitter: @grahamdbrown www.mobileYouth.org

twitter: @grahamdbrown www.mobileYouth.org $8m

twitter: @grahamdbrown www.mobileYouth.org $10m

twitter: @grahamdbrown [email_address] Telling them you’re cool Telling them in a BIG way Keep telling them... $32m

twitter: @grahamdbrown www.CustomersAreTheBrand.com Q: BIGGEST INFLUENCE ON BRAND, TECHNOLOGY AND PURCHASING DECISIONS FOR 16-24 YR OLDS? A: 16-24 YR OLDS SOURCE MOBILEYOUTH REPORT 2009

twitter: @grahamdbrown www. mobileYouth.org CLIENTS

twitter: @grahamdbrown www.mobileYouth.org Adidas H&M Sanrio Shaun White Converse Red Bull X-Box Burton Zippo Kappa Pot Noodle Jay Chao Marlboro Light Coke Tony Hawk Nike Rain MSN Vans Lacoste Apple Diesel Gundam Virgin Subaru

twitter: @grahamdbrown www.mobileYouth.org 5 Remarkable Youth Brands

twitter: @grahamdbrown www.mobileYouth.org #1 Monster

twitter: @grahamdbrown www.mobileYouth.org “ Rodeo is real popular here so people think riding dirt bikes is dumb and easy…”

twitter: @grahamdbrown www.mobileYouth.org “ Regular Man, None Of This Goofy Shit! “ “ As Long As It Makes The Boys Jaws Drop And The Girls Skirts Drop, Im Styling It!”

twitter: @grahamdbrown www.mobileYouth.org BBM BPM BT

1 MILLION MEMBERS twitter: @grahamdbrown www.mobileYouth.org

twitter: @grahamdbrown www.CustomersAreTheBrand.com

MORE PROFITABLE PER EMPLOYEE THAN APPLE twitter: @grahamdbrown www.mobileYouth.org +9% NET PROFITS FY 2009 D2A RATIO <0.2% $3 BILLION

twitter: @grahamdbrown www.mobileYouth.org #2 Threadless

twitter: @grahamdbrown www.mobileYouth.org

1.5 MILLION FOLLOWERS ON TWITTER 30% OPERATING MARGIN. $45M SALES. NO ADVERTISING twitter: @grahamdbrown www.CustomersAreTheBrand.com

twitter: @grahamdbrown www.mobileYouth.org #3 Flip

twitter: @grahamdbrown www.CustomersAreTheBrand.com 0% 18% vs

twitter: @grahamdbrown www.mobileYouth.org Bonus

twitter: @grahamdbrown www.CustomersAreTheBrand.com ??? = CPR training for singles Portland, USA

twitter: @grahamdbrown www.CustomersAreTheBrand.com ??? 40%

twitter: @grahamdbrown www.mobileYouth.org #4 RockCorps

twitter: @grahamdbrown www.CustomersAreTheBrand.com 65% REPEAT RATE ON MARKETING 2008-2009 10-90 RULE

twitter: @grahamdbrown www.mobileYouth.org #5 Jones Soda

“ PEOPLE GET FIRED UP ABOUT JONES BECAUSE IT’S THEIRS” (PETER VAN STOLK) twitter: @grahamdbrown www.CustomersAreTheBrand.com

twitter: @grahamdbrown www.CustomersAreTheBrand.com 4 KEY QUESTIONS 1. IS THE NARRATIVE ABOUT OUR COMPANY OR THEM? 2. ARE WE SELLING STUFF OR WHAT THE STUFF DOES FOR THEM? 3. ARE YOU FOCUSING 100% OF YOUR ENERGIES ON 100% OF THE MARKET? 4. ARE YOU MARKETING TO OR ARE YOU MARKETING WITH?

twitter: @grahamdbrown www.CustomersAreTheBrand.com 3 QUICK WINS 1. DOWNLOAD PRESENTATIONS WWW.MOBILEYOUTHNET.COM 3. MOBILEYOUTH TOUR 2010 2. BOOK CUSTOMERSARETHEBRAND.COM

twitter: @grahamdbrown www.CustomersAreTheBrand.com “ RUN WITH THE LITTLE GUY CREATE SOME CHANGE”

(Graham Brown mobileYouth) Youth Marketing Dec 2009

by Graham Brown (mobileYouth) on Dec 09, 2009

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(Graham Brown mobileYouth) Youth Marketing Dec 2009 — Presentation Transcript

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