SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

(Graham Brown mobileYouth) Why Creative Agencies Suck

by Author on Jun 30, 2011

  • 10,102 views

By Graham Brown

By Graham Brown
take it or leave it...

Statistics

Views

Total Views
10,102
Views on SlideShare
9,391
Embed Views
711

Actions

Likes
52
Downloads
252
Comments
9

30 Embeds 711

http://conorbyrne.wordpress.com 228
http://degregoriopaul.blogspot.com 118
http://www.allissocial.com 86
http://ngaruiyagithegi.wordpress.com 65
http://mediaexplored.blogspot.com 51
url_unknown 30
http://www.mobileyouth.org 30
http://paper.li 26
http://www.grahamdbrown.com 22
http://www.scoop.it 12
http://degregoriopaul.blogspot.co.uk 8
http://posterous.com 5
http://diggital.si 3
http://www.madmarketing.nl 3
http://allissocial.tumblr.com 3
http://www.udemy.com 2
http://www.twylah.com 2
https://twitter.com 2
https://www.udemy.com 2
http://www.slideshare.net 2
http://www.mongodb.org 2
http://www.enterprise2forum.it 1
http://aprendersociales.blogspot.com 1
http://secure.udemy.com 1
http://wiki.mongodb.org 1
http://www.pasionporinnovar.com 1
http://degregoriopaul.blogspot.com.au 1
http://webcache.googleusercontent.com 1
http://translate.googleusercontent.com 1
http://us-w1.rockmelt.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

19 of 9 previous next Post a comment

  • mobileyouth Graham Brown (mobileYouth), Author @raz7385 - sure, agencies need people like you to change them from the inside. Some agencies are already 'getting it' and will emerge much stronger, others are afraid to let go of brand management 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • raz7385 Rasus Subarkah at JWT luv what u said in your presentation
    tough i work in a creative agency i still like what u said
    2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • nuncapercaseudino B-YOUNG! at B-YOUNG! We are an brazilian youth agency! And we just loved your presentation! 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • mobileyouth Graham Brown (mobileYouth), Author Believe so, Ali. There is a famous case of a teen who hacked MySpace style sheets and was later arrested. Then there was the other one who did the same to Facebook only to be offered a job there. Brands are a product of company culture rather than any particularly strategy or idea and why this is important is answered in the fates of MySpace vs Facebook. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications This presentation carries a lovely message: brands are what customers say. In my forthcoming presentation Slide Share and Emerging Business Phenomena Authors are what readers say and how authors respond. Graham, do you feel that the reaction of companies to what customers say is part of branding? 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • mobileyouth Graham Brown (mobileYouth), Author Downloads are now turned off (we passed 200). Thanks everybody for your feedback. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • MariaFocke Maria Focke, slimming at slimming wish you happy Every day=))) 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • johnboy20045 johnboy20045 Good presentation - I like people challenging the status quo too. I agree with a lot that is said there...not all of it but enough! 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • lzeiny Lauren Zeinfeld, Strategic Planner at Tris3ct Your perspective on the role of brands in people's lives is dead on. It shows who is really in control: The People not the Brands.

    However, you had me up until slide 47.

    Wouldn't you agree there are two types of Ad agencies: Agencies that are creative-focused/find 'cool' ways to deliver the brand and Agencies that are strategic-focused/act as a liaison between the brand and the consumer voice to help the brand understand the role of people, what they're thinking, how they're living, and help them play a role in their world?

    Most brands spend so much time investing in their brand (probably because that's their job) they become disconnected with the people who matter most. The good agencies (aka strategic-focused) solve for that. And matter.

    Great work, thanks for sharing.
    2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

(Graham Brown mobileYouth) Why Creative Agencies Suck (Graham Brown mobileYouth) Why Creative Agencies Suck Presentation Transcript