(Graham Brown mobileYouth) Why Creative Agencies Suck

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(Graham Brown mobileYouth) Why Creative Agencies Suck

  1. Why! Creative Agencies Suck… Graham Brown!www.mobileYouth.org
  2. What exactly …is a brand? Graham Brown!www.mobileYouth.org
  3. Ask your agency Graham Brown!www.mobileYouth.org
  4. they’ll say…“you’ve gotto get ontothe next bigthing…” Graham Brown! www.mobileYouth.org
  5. They’ll manage your brand for you Graham Brown! www.mobileYouth.org
  6. Ask your customer Graham Brown!www.mobileYouth.org
  7. they’ll say… 65% of youth buy mobile handsets based on what their friends said Graham Brown!www.mobileYouth.org
  8. This is your brand…in action Graham Brown!www.mobileYouth.org
  9. not here… Graham Brown!www.mobileYouth.org
  10. Customers are the brand Graham Brown!www.mobileYouth.org
  11. so, somebody’s not telling the truth here… Graham Brown!www.mobileYouth.org
  12. “Dear Mr Client, "I need your marketing budget to help me win one of these” winning awards or winning customers? Graham Brown!www.mobileYouth.org
  13. “Can I saysomething?” Graham Brown!www.mobileYouth.org
  14. “When I think of your brand, I don’t think about what you said to me… I think about what you did for me…” Graham Brown!www.mobileYouth.org
  15. I mean… everyone’s doing this Graham Brown!www.mobileYouth.org
  16. and this… Graham Brown!www.mobileYouth.org
  17. and this… Graham Brown!www.mobileYouth.org
  18. and you won one of these… Graham Brown!www.mobileYouth.org
  19. and you’ve got one of these Graham Brown!www.mobileYouth.org
  20. and you’ve got her… Graham Brown!www.mobileYouth.org
  21. and you said this in the pitch “SOCIAL” Multi-channel engagement 360 cross-platform conversation Graham Brown!www.mobileYouth.org
  22. BUT… Graham Brown!www.mobileYouth.org
  23. When all is said and done… Graham Brown!www.mobileYouth.org
  24. You still told the story about yourself Graham Brown!www.mobileYouth.org
  25. And that makes you… Graham Brown!www.mobileYouth.org
  26. just like the rest of them… Graham Brown!www.mobileYouth.org
  27. I mean… Graham Brown!www.mobileYouth.org
  28. Sorry to break it to you but… Graham Brown!www.mobileYouth.org
  29. I don’t want a dialogue with you Graham Brown!www.mobileYouth.org
  30. And I don’t want to be your friend Graham Brown!www.mobileYouth.org
  31. here… Graham Brown!www.mobileYouth.org
  32. here… Graham Brown!www.mobileYouth.org
  33. …or here Graham Brown!www.mobileYouth.org
  34. I don’t want to listen to your story Graham Brown!www.mobileYouth.org
  35. I washoping you wouldhelp me tellmine… Graham Brown!www.mobileYouth.org
  36. It’s not how you’re telling the story Graham Brown!www.mobileYouth.org
  37. It’s who’s telling it that counts Graham Brown!www.mobileYouth.org
  38. Why would your agency want you to fix a broken model? Insights Marketing Service Innovation Graham Brown!www.mobileYouth.org
  39. What…broken? Graham Brown!www.mobileYouth.org
  40. Sorry to burst your bubble but… Graham Brown!www.mobileYouth.org
  41. Customers today couldn’t care less about what your agency is saying… Graham Brown!www.mobileYouth.org
  42. So why are you spending more money on finding new ways to make them care even less? Graham Brown!www.mobileYouth.org
  43. Because… I’ll never get fired for booking a TV campaign? Graham Brown!www.mobileYouth.org
  44. Wait… Graham Brown!www.mobileYouth.org
  45. “Can I saysomething?” Graham Brown!www.mobileYouth.org
  46. “Like…really saysomething …not in yourfocus groupbut about howI can helpyou…” Graham Brown! www.mobileYouth.org
  47. Help me tell my story and… I’ll be your marketing dept Graham Brown!www.mobileYouth.org
  48. Help me tell my story and…I’ll be your customer educator Graham Brown!www.mobileYouth.org
  49. Help me tell my story and… I’ll be your customer service Graham Brown!www.mobileYouth.org
  50. Help me tell my story and… I’ll be your innovation mgr Graham Brown!www.mobileYouth.org
  51. so, what isgood branding? Graham Brown!www.mobileYouth.org
  52. Clever, funnycampaigns that win awards? Graham Brown!www.mobileYouth.org
  53. Customer Experience v1.0 Insights Marketing X X X X Service Innovation Graham Brown!www.mobileYouth.org
  54. Or tools to helpyouth tell their story? Graham Brown!www.mobileYouth.org
  55. Customer Experience v2.0PermissionAssetMarketing Innovation Service Insights Graham Brown! www.mobileYouth.org
  56. Brand Management? Graham Brown!www.mobileYouth.org
  57. or… Brand Democracy? Graham Brown!www.mobileYouth.org
  58. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  59. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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