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(Graham Brown mobileYouth) What is Social Currency?
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(Graham Brown mobileYouth) What is Social Currency?

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Graham D Brown shares insights from 8 case study examples to answer the question "What is Social Currency?". Featuring Starbucks, Print Club, Monster Energy, Blackberry and more.

Graham D Brown shares insights from 8 case study examples to answer the question "What is Social Currency?". Featuring Starbucks, Print Club, Monster Energy, Blackberry and more.
http://www.GrahamDBrown.com

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  • Full Name Full Name Comment goes here.
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  • thanks Ankit, appreciate your comments
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  • Thanks Graham for the explanation! I actually discovered it yesterday reading something. I guess it was in 'Good To Great' ! Look forward to more such presentations
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  • See also Social Currency and Youth Mobile Trends presentation
    http://www.slideshare.net/mobileyouth/social-currency-and-youth-mobile-trends
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  • @moneywise Howard Schulz's use of the 'Third Place' was in reference being the 3rd place in your life (the first two being Office and Home). It also suggests an alternative to bar, pub etc.
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  • Amazing presentation with case studies!! May be its my ignorance or the lack of knowledge but i did not understand the 'The Third Place' context in the Starbucks case study
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(Graham Brown mobileYouth) What is Social Currency? (Graham Brown mobileYouth) What is Social Currency? Presentation Transcript

  • 8 CASE STUDIES
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  • BY GRAHAMDBROWN.COM WWW.GRAHAMDBROWN.COM FLICKR ZEPHYRANCE click me