(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

by Graham Brown (mobileYouth) on Jun 10, 2010

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By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com

By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com

Webinar version also available see links in comments

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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever — Presentation Transcript

PART 1 THE PROBLEM

1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM

PART 2 THE SOLUTION

1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)

LOUDSPEAKERS BOLSHE = “BIG”

ACTION POINTS: KEY QUESTIONS

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture thanks Mandy 1 year ago

Are you sure you want to Yes No

Mandy Leith Excellent! 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture See also earlier presentation
http://www.slideshare.net/mobileyouth/the-7-trends-that-will-rock-marketing-by-graham-d-brown 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture Webinar (Audio inc. version)
http://www.slideshare.net/mobileyouth/the-future-of-marketing-from-the-big-idea-to-the-small-whatever 1 year ago

(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

by Graham Brown (mobileYouth) on Jun 10, 2010

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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever — Presentation Transcript