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(Graham Brown mobileYouth) The C Word
 

(Graham Brown mobileYouth) The C Word

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Graham Brown writes: Your biggest challenge today as a marketer isn't asking "how do we engage youth?" but asking "how do we remove the internal barriers that prevent us engaging youth?". Your biggest ...

Graham Brown writes: Your biggest challenge today as a marketer isn't asking "how do we engage youth?" but asking "how do we remove the internal barriers that prevent us engaging youth?". Your biggest sale is the internal one and your competitor your own organization.
http://www.GrahamDBrown.com

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    (Graham Brown mobileYouth) The C Word (Graham Brown mobileYouth) The C Word Presentation Transcript

    • Photo Flickr mindaugasdanys
      The C-Word by Graham D Brown of WhatYouthThink.com
      The C-Word
      1
      1
    • In this presentation I’ll talk about how you can deal with the frustration of creating CHANGE within your organization.
      How to deal with inherent resistance and who you should be partnering with to make it happen.
      A complete marketing plan is provided here MobileYouthreport.com
      Graham Brown
      Author & Director
      WhatYouthThink.com
      GrahamDBrown.com
      BeachHeads by Graham D Brown of WhatYouthThink.com
      Overview
      2
      2
    • Engaging customers is easy
      Photoflickr Deargddoom57
      There are ready-made Beachheads of fans out there who already love your product
      (despite your marketing)
      The C-Word by Graham D Brown of WhatYouthThink.com
      3
      3
    • Your biggest challenge today as a marketer isn't asking "how do we engage youth?"
      but
      "how do we remove the internal barriers that prevent us engaging youth?”
      Photo Flickr pkeyn
      The C-Word by Graham D Brown of WhatYouthThink.com
      4
      4
    • Photo Flickr yuan2003
      Your biggest sale is the internal one and your competitor your own organization
      The C-Word by Graham D Brown of WhatYouthThink.com
      The Yes Buts…
      5
      5
    • Yes But… our customers like us
      Photo Flickr bollaeszter
      Why settle for “like” when you can have “love”?
      The C-Word by Graham D Brown of WhatYouthThink.com
      6
      6
    • Yes But… we already have a social media strategy
      Photo Flickr David Clow - maryland
      This isn’t about what you use to tell the story but how you tell it. Are you telling a story about your brand or helping your customers tell theirs?
      The C-Word by Graham D Brown of WhatYouthThink.com
      7
      7
    • Yes But… our campaigns work
      Photo Flickr ashleyrosex
      There’s a big difference between “working” and being “right”. Even spam with a 0.00001% CTR works. Is it right for your company? What is right is whether or not you and your agency are spending or investing the marketing budget. Are you creating a permission asset that lasts or simply relying on your agency for a new Big Idea?
      The C-Word by Graham D Brown of WhatYouthThink.com
      8
      8
    • Yes But… We’re not in the soda business
      Photo FlickrCaseywest
      The C-Word by Graham D Brown of WhatYouthThink.com
      Guess what? Neither are your customers. They just want to know what offers the best social currency bang for their buck.
      9
      9
    • Yes But our CEO makes change
      Photo Flickr Brian Auer
      By the time she finds out it’s already too late
      The C-Word by Graham D Brown of WhatYouthThink.com
      10
      10
    • Yes But we don’t have “Yes Buts” in our company
      The C-Word by Graham D Brown of WhatYouthThink.com
      Cut your losses, Time to move on…
      11
      11
    • 90% of your customers
      90% of your organization
      Don’t get it, won’t get it and refuse to Change
      The “Yes, But” people will never be convinced. Don’t waste your efforts on them
      Photo Flickr irlandainquieta
      The C-Word by Graham D Brown of WhatYouthThink.com
      12
      12
    • Focus on empowering the 10% in your organization who need to hear your messageSell to the sold
      Photo Flickr crispyking
      The C-Word by Graham D Brown of WhatYouthThink.com
      13
      13
    • Photo Flickr paulgi
      The C-Word by Graham D Brown of WhatYouthThink.com
      The most important sale is the Internal One
      14
      14
    • Create
      Photo Flickr ducksoup62
      Give the 10% a home
      A voice, a mission, a name
      The C-Word by Graham D Brown of WhatYouthThink.com
      15
      15
    • Download This Powerpointand more…
      BeachHeads by Graham D Brown of WhatYouthThink.com
      MobileYouthNet.com
      16