STORIES OF MOBILE INNOVATION FROM EMERGING MARKETS AROUND THE WORLD<br />
EMERGING MARKETS HAVE OUTGROWN GRAMEEN’S VILLAGE PHONE INITIATIVE<br />
MOBILE PHONES ARE PREVALENT AMONG STUDENTS, STREET HAWKERS & FARMERS<br />
$112 MN<br />RUSSIA<br />$1,437 MN<br />CHINA<br />$75 MN<br />$2,060 MN<br />MEXICO<br />INDIA<br />$335 MN<br />NIGERIA<...
INDIA AND CHINA ARE THE LARGEST AMONG EMERGING MARKETS<br />RURAL EMERGENT MARKETS<br />USD 2,060 MN<br />GET COUNTRY SPEC...
1. THE SUCCESS OF M-PESA IN KENYA<br />
4 MILLION KENYANS HAVE A BANK ACCOUNT.<br />10 MILLION KENYANS ARE REGISTERED WITH M-PESA.<br />
WITH M-PESA KENYANS CAN SEND OR WITHDRAW MONEY, BUY AIRTIME & RECEIVE OR REPAY LOANS<br />
17,000 M-PESA AGENTS COMAPRED TO 840 BANK BRANCHES AND 150 ATMS<br />
M-PESA IS TRUSTWORTHY, AFFORDABLE AND VALUABLE TO SUBSCRIBERS<br />
M-PESA YOUTH EXPERIENCES FROM KENYA BY TEENWISE MEDIA<br />Name: Brian Ng’etheAge: 18<br />It’s really convenient to trans...
2. LIFE TOOLS BY NOKIA IN INDIA, INDONESIA & CHINA<br />
THE LIFE TOOLS PROGRAM IN INDIA FOCUSES ON AGRICULTURE AND EDUCATION SERVICES WITH ENTERTAINMENT AS A SUPPLEMENT.<br />
THE AGRICULTURE SERVICE HAS REMOVED THE MIDDLE MAN CONNECTING FARMERS WITH MARKETS & INCREASED INCOME FOR FARMERS.<br />
THE EDUCATION SERVICE HELPS YOUTH WITH LEARNING ENGLISH AND EXAM PREPARATIONS.<br />
THE ENTERTAINMENT SERVICE COVERS THE ‘ABC’ (ASTROLOGY, BOLLYWOOD, CRICKET) OF MOBILE SERVICES IN INDIA.<br />
NOKIA LIFE TOOLS COMES PRELOADED ON AFFORDABLE HANDSETS AND IN 9 DIFFERENT LOCAL LANGUAGES PLUS ENGLISH.<br />
AFTER 1.5 MILLION SUBSCRIBERS ACROSS INDIA & INDONESIA, LIFE TOOLS WAS LAUNCHED IN CHINA ON MAY 2010.<br />
3. DUAL SIM HANDSETS FOR EMERGING MARKETS<br />
YOUTH MOBILE OWNERS ARE MORE LIKELY TO OWN TWO HANDSETS, EACH WITH A DIFFERENT OPERATOR.<br />
MANUFACTURERS BOTH SMALL AND BIG HAVE STARTED OFFERING DUAL SIM HANDSETS AT AN AFFORDABLE PRICE.<br />
NOKIA’S C1 MODEL WITH DUAL SIM CAPABILITY ALSO FEATURES A FLASHLIGHT – A MUCH NEEDED TOOL FOR OWNERS IN EMERGING MARKETS.<...
DUAL SIM HANDSETS ARE PRECISELY THE KIND OF INNOATION THAT PROVIDE VALUE TO EMERGING MARKETS.<br />
READ FOUR ADDITIONAL STORIES OF INNOVATIONS FROM EMERGING MARKETS AT MOBILEYOUTH.ORG<br /><ul><li> Freedom fone and farm r...
 Youth entrepreneurs and community based mobile journalism in Kenya
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(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World

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Gone are the days when the Grameen Group had to run the Village Phone initiative to put a mobile phone in the hands of one influential villager willing to take the risk of running a pay phone business. Today the prices of handsets have decreased significantly. Almost every family in villages across Bangladesh, India, Kenya and Nigeria has mobile phones. The Village Phone initiative that made Grameen famous is dead, and it’s a good thing.

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Transcript of "(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World"

  1. 1. STORIES OF MOBILE INNOVATION FROM EMERGING MARKETS AROUND THE WORLD<br />
  2. 2. EMERGING MARKETS HAVE OUTGROWN GRAMEEN’S VILLAGE PHONE INITIATIVE<br />
  3. 3. MOBILE PHONES ARE PREVALENT AMONG STUDENTS, STREET HAWKERS & FARMERS<br />
  4. 4. $112 MN<br />RUSSIA<br />$1,437 MN<br />CHINA<br />$75 MN<br />$2,060 MN<br />MEXICO<br />INDIA<br />$335 MN<br />NIGERIA<br />$162 MN<br />$94 MN<br />INDONESIA<br />TANZANIA<br />$282 MN<br />BRAZIL<br />$85 MN<br />SOUTH AFRICA<br />RURAL MOBILE YOUTH MARKET IN USD MILLIONS FOR SELECT COUNTRIES<br />
  5. 5. INDIA AND CHINA ARE THE LARGEST AMONG EMERGING MARKETS<br />RURAL EMERGENT MARKETS<br />USD 2,060 MN<br />GET COUNTRY SPECIFIC <br />CHARTS AND DATA <br />AT MOBILEYOUTH.ORG<br />USD 1,437 MN<br />
  6. 6. 1. THE SUCCESS OF M-PESA IN KENYA<br />
  7. 7. 4 MILLION KENYANS HAVE A BANK ACCOUNT.<br />10 MILLION KENYANS ARE REGISTERED WITH M-PESA.<br />
  8. 8. WITH M-PESA KENYANS CAN SEND OR WITHDRAW MONEY, BUY AIRTIME & RECEIVE OR REPAY LOANS<br />
  9. 9. 17,000 M-PESA AGENTS COMAPRED TO 840 BANK BRANCHES AND 150 ATMS<br />
  10. 10. M-PESA IS TRUSTWORTHY, AFFORDABLE AND VALUABLE TO SUBSCRIBERS<br />
  11. 11. M-PESA YOUTH EXPERIENCES FROM KENYA BY TEENWISE MEDIA<br />Name: Brian Ng’etheAge: 18<br />It’s really convenient to transact cash anywhere <br />and I always top-up my air time through it as well<br />Name: IddahAsin<br />Age: 25<br />It is very convenient as it has saved us the long queues in banks and ATMs. <br />Besides, it is widely accessible as its everywhere you go. <br />I also use Zap for Zain when transacting with my Zain contacts, to pay bills etc.<br />Name: Kevin Wang’ombeAge: 17<br />I am a Zain subscriber so I use Zap. It’s like my mobile bank account. <br />It comes in handy during emergencies. <br />I’ve done a lot of purchases through Zap and I also buy airtime through Zap<br />
  12. 12. 2. LIFE TOOLS BY NOKIA IN INDIA, INDONESIA & CHINA<br />
  13. 13. THE LIFE TOOLS PROGRAM IN INDIA FOCUSES ON AGRICULTURE AND EDUCATION SERVICES WITH ENTERTAINMENT AS A SUPPLEMENT.<br />
  14. 14. THE AGRICULTURE SERVICE HAS REMOVED THE MIDDLE MAN CONNECTING FARMERS WITH MARKETS & INCREASED INCOME FOR FARMERS.<br />
  15. 15. THE EDUCATION SERVICE HELPS YOUTH WITH LEARNING ENGLISH AND EXAM PREPARATIONS.<br />
  16. 16. THE ENTERTAINMENT SERVICE COVERS THE ‘ABC’ (ASTROLOGY, BOLLYWOOD, CRICKET) OF MOBILE SERVICES IN INDIA.<br />
  17. 17. NOKIA LIFE TOOLS COMES PRELOADED ON AFFORDABLE HANDSETS AND IN 9 DIFFERENT LOCAL LANGUAGES PLUS ENGLISH.<br />
  18. 18. AFTER 1.5 MILLION SUBSCRIBERS ACROSS INDIA & INDONESIA, LIFE TOOLS WAS LAUNCHED IN CHINA ON MAY 2010.<br />
  19. 19. 3. DUAL SIM HANDSETS FOR EMERGING MARKETS<br />
  20. 20. YOUTH MOBILE OWNERS ARE MORE LIKELY TO OWN TWO HANDSETS, EACH WITH A DIFFERENT OPERATOR.<br />
  21. 21. MANUFACTURERS BOTH SMALL AND BIG HAVE STARTED OFFERING DUAL SIM HANDSETS AT AN AFFORDABLE PRICE.<br />
  22. 22. NOKIA’S C1 MODEL WITH DUAL SIM CAPABILITY ALSO FEATURES A FLASHLIGHT – A MUCH NEEDED TOOL FOR OWNERS IN EMERGING MARKETS.<br />
  23. 23. DUAL SIM HANDSETS ARE PRECISELY THE KIND OF INNOATION THAT PROVIDE VALUE TO EMERGING MARKETS.<br />
  24. 24. READ FOUR ADDITIONAL STORIES OF INNOVATIONS FROM EMERGING MARKETS AT MOBILEYOUTH.ORG<br /><ul><li> Freedom fone and farm radio engage farmers with localized content in Tanzania & Ghana
  25. 25. Youth entrepreneurs and community based mobile journalism in Kenya
  26. 26. In the Philippines, you can now send an email using only SMS from your mobile phone
  27. 27. Nokia’s bicycle charger kit, Vodafone’s solar-powered handset and the emergence of Micromax in India</li>

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