(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World

STORIES OF MOBILE INNOVATION FROM EMERGING MARKETS AROUND THE WORLD

EMERGING MARKETS HAVE OUTGROWN GRAMEEN’S VILLAGE PHONE INITIATIVE

MOBILE PHONES ARE PREVALENT AMONG STUDENTS, STREET HAWKERS & FARMERS

$112 MN
RUSSIA
$1,437 MN
CHINA
$75 MN
$2,060 MN
MEXICO
INDIA
$335 MN
NIGERIA
$162 MN
$94 MN
INDONESIA
TANZANIA
$282 MN
BRAZIL
$85 MN
SOUTH AFRICA
RURAL MOBILE YOUTH MARKET IN USD MILLIONS FOR SELECT COUNTRIES

INDIA AND CHINA ARE THE LARGEST AMONG EMERGING MARKETS
RURAL EMERGENT MARKETS
USD 2,060 MN
GET COUNTRY SPECIFIC
CHARTS AND DATA
AT MOBILEYOUTH.ORG
USD 1,437 MN

1. THE SUCCESS OF M-PESA IN KENYA

4 MILLION KENYANS HAVE A BANK ACCOUNT.
10 MILLION KENYANS ARE REGISTERED WITH M-PESA.

WITH M-PESA KENYANS CAN SEND OR WITHDRAW MONEY, BUY AIRTIME & RECEIVE OR REPAY LOANS

17,000 M-PESA AGENTS COMAPRED TO 840 BANK BRANCHES AND 150 ATMS

M-PESA IS TRUSTWORTHY, AFFORDABLE AND VALUABLE TO SUBSCRIBERS

M-PESA YOUTH EXPERIENCES FROM KENYA BY TEENWISE MEDIA
Name: Brian Ng’etheAge: 18
It’s really convenient to transact cash anywhere
and I always top-up my air time through it as well
Name: IddahAsin
Age: 25
It is very convenient as it has saved us the long queues in banks and ATMs.
Besides, it is widely accessible as its everywhere you go.
I also use Zap for Zain when transacting with my Zain contacts, to pay bills etc.
Name: Kevin Wang’ombeAge: 17
I am a Zain subscriber so I use Zap. It’s like my mobile bank account.
It comes in handy during emergencies.
I’ve done a lot of purchases through Zap and I also buy airtime through Zap

2. LIFE TOOLS BY NOKIA IN INDIA, INDONESIA & CHINA

THE LIFE TOOLS PROGRAM IN INDIA FOCUSES ON AGRICULTURE AND EDUCATION SERVICES WITH ENTERTAINMENT AS A SUPPLEMENT.

THE AGRICULTURE SERVICE HAS REMOVED THE MIDDLE MAN CONNECTING FARMERS WITH MARKETS & INCREASED INCOME FOR FARMERS.

THE EDUCATION SERVICE HELPS YOUTH WITH LEARNING ENGLISH AND EXAM PREPARATIONS.

THE ENTERTAINMENT SERVICE COVERS THE ‘ABC’ (ASTROLOGY, BOLLYWOOD, CRICKET) OF MOBILE SERVICES IN INDIA.

NOKIA LIFE TOOLS COMES PRELOADED ON AFFORDABLE HANDSETS AND IN 9 DIFFERENT LOCAL LANGUAGES PLUS ENGLISH.

AFTER 1.5 MILLION SUBSCRIBERS ACROSS INDIA & INDONESIA, LIFE TOOLS WAS LAUNCHED IN CHINA ON MAY 2010.

3. DUAL SIM HANDSETS FOR EMERGING MARKETS

YOUTH MOBILE OWNERS ARE MORE LIKELY TO OWN TWO HANDSETS, EACH WITH A DIFFERENT OPERATOR.

MANUFACTURERS BOTH SMALL AND BIG HAVE STARTED OFFERING DUAL SIM HANDSETS AT AN AFFORDABLE PRICE.

NOKIA’S C1 MODEL WITH DUAL SIM CAPABILITY ALSO FEATURES A FLASHLIGHT – A MUCH NEEDED TOOL FOR OWNERS IN EMERGING MARKETS.

DUAL SIM HANDSETS ARE PRECISELY THE KIND OF INNOATION THAT PROVIDE VALUE TO EMERGING MARKETS.

READ FOUR ADDITIONAL STORIES OF INNOVATIONS FROM EMERGING MARKETS AT MOBILEYOUTH.ORG
Freedom fone and farm radio engage farmers with localized content in Tanzania & Ghana
Youth entrepreneurs and community based mobile journalism in Kenya
In the Philippines, you can now send an email using only SMS from your mobile phone
Nokia’s bicycle charger kit, Vodafone’s solar-powered handset and the emergence of Micromax in India

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(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World

by Graham Brown (mobileYouth) on Aug 25, 2010

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(mobileYouth) Stories of Mobile Innovation in Emerging Markets around the World — Presentation Transcript