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(mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011
 

(mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011

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State of Mobile Youth in Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011

State of Mobile Youth in Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011
http://www.mobileyouthreport.com/presentations

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    (mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011 (mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011 Presentation Transcript

    • State%of%Mobile%Youth%across%Asia% 20"Emerging"Trends"on"Mobile"and"Influence"from"Asia"for"2011" ©"MOBILEYOUTH"2011" FLICKR:"TANYVONNE"HTTP://WWW.MOBILEYOUTH.ORG""
    • Emerging%Trends% from%Key%Asian% Markets% 1.8"billion" ©"MOBILEYOUTH"2011" mobile"owning" youth"around" the"world."" 56%"of"them" live"in"Asia" (source"mobileyouthreport.com"2011)" FLICKR:"STEPHEN"MCGRATH"HTTP://WWW.MOBILEYOUTH.ORG""
    • #1:%The%Mobile%Youth%of%Australia% Australia"registered"$155"million"in"mobile"commerce"sales"in" 2010"driven"largely"by"young"mobile"owners" (source"PayPal"&"Nielsen)" ©"MOBILEYOUTH"2011" FLICKR:"JOE"BENNETT"HTTP://WWW.MOBILEYOUTH.ORG""
    • #2:%The%Mobile%Youth%of%China% 84%"of"Chinese"Youth"use"mobile"phones"as"primary" device"to"access"the"internet" (source"Nielsen)" ©"MOBILEYOUTH"2011" FLICKR:"SOCTECH"HTTP://WWW.MOBILEYOUTH.ORG""
    • #3:%The%Mobile%Youth%of%Hong%Kong% 87%"Hong"Kong"youth"own"a"mobile"phone."Highest"ownership" rate"across"the"APAC"region" (source"Synovate)" ©"MOBILEYOUTH"2011" FLICKR:"CALVIN"CHU"HTTP://WWW.MOBILEYOUTH.ORG""
    • #4:%The%Mobile%Youth%of%India% Less"than"50"million"youth"have"access"to"internet"in"India."" But"more"than"350"million"will"own"mobile"phones"by"2012" (source"BCG)" ©"MOBILEYOUTH"2011" FLICKR:"COMSEC"HTTP://WWW.MOBILEYOUTH.ORG""
    • #5:%The%Mobile%Youth%of% Indonesia% Only"in"Indonesia,"BlackBerry"handsets"outsell"Apple’s"iPhone" at"a"scorching"pace"of"12dtod1" (source"Jakarta"Globe)" ©"MOBILEYOUTH"2011" FLICKR:"RICKY"QI"HTTP://WWW.MOBILEYOUTH.ORG""
    • #6:%The%Mobile%Youth%of%Japan% 60%"Japanese"youth"access"social"networks"through"their" mobile"phones" (source"Trendstream)" ©"MOBILEYOUTH"2011" FLICKR:"PHOTOCAPY"HTTP://WWW.MOBILEYOUTH.ORG""
    • #7:%The%Mobile%Youth%of%Malaysia% Nokia"is"the"most"recommended"and"owned" "handset"brand"among"young"people"in"Malaysia" (source"mobileyouthsurvey.com"2011)" ©"MOBILEYOUTH"2011" FLICKR:"AHMAD"MARICAR"HTTP://WWW.MOBILEYOUTH.ORG""
    • #8:%The%Mobile%Youth%of%Philippines% 70%"of"operator"revenue"for"2012"in"the"Philippines"will"come" from"mobile"internet" (source"mobileyouthreport.com"2011)" ©"MOBILEYOUTH"2011" FLICKR:"ALEX"STEFFLER"HTTP://WWW.MOBILEYOUTH.ORG""
    • #9:%The%Mobile%Youth%of%Singapore% 93%"of"youth"between"age"12"to"14"in"Singapore"own"a"mobile" phone,"above"the"regional"average"of"47%" (source"Synovate)" ©"MOBILEYOUTH"2011" FLICKR:"WHYOGEE"HTTP://WWW.MOBILEYOUTH.ORG""
    • #10:%The%Mobile%Youth%of%Vietnam% Vietnamese"teenagers"(13d19"age"group)"will"drive"" growth"of"the"mobile"youth"market"in"2011"&"2012" (source"mobileyouthreport.com"2011)" ©"MOBILEYOUTH"2011" FLICKR:"DAVID"MCKELVEY"HTTP://WWW.MOBILEYOUTH.ORG""
    • #11:%The%Mobile%Youth%of%Rural%Asia% India"&"China"account"for"60%"of"the"enhre"" global"mobile"owning"rural"youth"populahon" (source"mobileyouthreport.com"2011)" ©"MOBILEYOUTH"2011" FLICKR:"MINNEAPOLIS"INSTITUTE"OF"ART"HTTP://WWW.MOBILEYOUTH.ORG""
    • The%Mobile%Youth% Asia%Tour" DesQnaQons% Malaysia" ©"MOBILEYOUTH"2011" Singapore" Hong"Kong" Indonesia" Philippines" China" Vietnam" India" FLICKR:"TAKOMABIBELOT"HTTP://WWW.MOBILEYOUTH.ORG""
    • The%Mobile%Youth%Asia% Radio%Show" Get"insights,"trends"and"stories"" on"mobile"and"youth"culture"from"around"Asia" hip://itunes.apple.com/in/podcast/id425608929"" ©"MOBILEYOUTH"2011" THE%MOBILEYOUTH%ASIA%RADIO%SHOW% INSIGHTS"ON"MOBILE"AND"YOUTH"CULTURE"FROM"ASIA" FREDDIE"" GHANI" BENJAMIN" KUNTO"HTTP://WWW.MOBILEYOUTH.ORG""
    • Key%Trends%in%Youth% Influence%from%Asia" Worddofdmouth" ©"MOBILEYOUTH"2011" from"friends" drives"57%" purchase" decisions"among" Asian"youth" (source"iProspect)" FLICKR:"TED"OLLIKKALA"HTTP://WWW.MOBILEYOUTH.ORG""
    • #12:%FaceZtoZFace% 77%"of"all"worddofdmouth"is"done"in"person,"face"to"face" (source"North"Eastern"University)" ©"MOBILEYOUTH"2011" FLICKR:"TERRY"REILLY"HTTP://WWW.MOBILEYOUTH.ORG""
    • #13:%Low%Trust%in%AdverQsing% 76%"consumers"do"not"trust"what"companies"say"in"adverhsing" (source"Yankelovich)" ©"MOBILEYOUTH"2011" FLICKR:"BEN"+"MAGGIE"HTTP://WWW.MOBILEYOUTH.ORG""
    • #14:%Brands%in%Dialogue% 82%"conversahons"about"your"brand"are"between"friends" (source"Weber"Shandwick)" ©"MOBILEYOUTH"2011" FLICKR:"VERA"&"JOHN"CRISTOPHE"HTTP://WWW.MOBILEYOUTH.ORG""
    • #15:%Brand%Discovery% 78%"youth"discover"brands"through"close"friends" (source"Razorfish)" ©"MOBILEYOUTH"2011" FLICKR:"K"NICOLL"HTTP://WWW.MOBILEYOUTH.ORG""
    • #16:%Influencing%Purchase% 79%"of"purchase"decisions"are"influenced"by"close"friends" (source"Razorfish)" ©"MOBILEYOUTH"2011" FLICKR:"TED"OLLIKKALA"HTTP://WWW.MOBILEYOUTH.ORG""
    • #17:%Fans%&%Earned%Media% Fans"make"up"9%"of"customers"but"61%"of"Earned"Media" (source"mobileyouthreport.com"2011)" ©"MOBILEYOUTH"2011" FLICKR:"SNOSHUU"HTTP://WWW.MOBILEYOUTH.ORG""
    • #18:%Youth%Vs%Adults% Youth"generate"2X"as"much"Earned"Media"than"adults" (source"Synovate)" ©"MOBILEYOUTH"2011" FLICKR:"CLIFF"CHENG"LF"HTTP://WWW.MOBILEYOUTH.ORG""
    • #19:%Demand%for%Dialogue% 71%"of"telecom"customers"demand"interachon"with"the"brand" (source"Universal"McCann)" ©"MOBILEYOUTH"2011" FLICKR:"ML_DUONG"HTTP://WWW.MOBILEYOUTH.ORG""
    • #20:%Dialogue%is%Social% 63%"youth"involve"friends"in"their"interachons"with"the"brand" (source"Cone"Consumer"Media"Study)" ©"MOBILEYOUTH"2011" FLICKR:"ESPEN"FAUGSTAD"HTTP://WWW.MOBILEYOUTH.ORG""
    • THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001
    • THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
    • THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001