(mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011

State of Mobile Youth across Asia
20 Emerging Trends on Mobile and Influence from Asia for 2011
FLICKR: TANYVONNE

Emerging Trends from Key Asian Markets
1.8 billion mobile owning youth around the world.
56% of them live in Asia
(source mobileyouthreport.com 2011)
FLICKR: STEPHEN MCGRATH

#1: The Mobile Youth of Australia
Australia registered $155 million in mobile commerce sales in 2010 driven largely by young mobile owners
(source PayPal & Nielsen)
FLICKR: JOE BENNETT

#2: The Mobile Youth of China
84% of Chinese Youth use mobile phones as primary device to access the internet
(source Nielsen)
FLICKR: SOCTECH

#3: The Mobile Youth of Hong Kong
87% Hong Kong youth own a mobile phone. Highest ownership rate across the APAC region
(source Synovate)
FLICKR: CALVIN CHU

#4: The Mobile Youth of India
Less than 50 million youth have access to internet in India.
But more than 350 million will own mobile phones by 2012
(source BCG)
FLICKR: COMSEC

#5: The Mobile Youth of Indonesia
Only in Indonesia, BlackBerry handsets outsell Apple’s iPhone at a scorching pace of 12-to-1
(source Jakarta Globe)
FLICKR: RICKY QI

#6: The Mobile Youth of Japan
60% Japanese youth access social networks through their mobile phones
(source Trendstream)
FLICKR: PHOTOCAPY

#7: The Mobile Youth of Malaysia
Nokia is the most recommended and owned
handset brand among young people in Malaysia
(source mobileyouthsurvey.com 2011)
FLICKR: AHMAD MARICAR

#8: The Mobile Youth of Philippines
70% of operator revenue for 2012 in the Philippines will come from mobile internet
FLICKR: ALEX STEFFLER

#9: The Mobile Youth of Singapore
93% of youth between age 12 to 14 in Singapore own a mobile phone, above the regional average of 47%
(source Synovate)
FLICKR: WHYOGEE

#10: The Mobile Youth of Vietnam
Vietnamese teenagers (13-19 age group) will drive
growth of the mobile youth market in 2011 & 2012
FLICKR: DAVID MCKELVEY

#11: The Mobile Youth of Rural Asia
India & China account for 60% of the entire
global mobile owning rural youth population
FLICKR: MINNEAPOLIS INSTITUTE OF ART

The Mobile Youth
Asia Tour
FLICKR: TAKOMABIBELOT

The Mobile Youth Asia Radio Show
Get insights, trends and stories
on mobile and youth culture from around Asia
http://itunes.apple.com/in/podcast/id425608929
The mobileYouth Asia Radio Show
Insights on mobile and youth culture from Asia
Ghani
Kunto
Freddie
Benjamin

Key Trends in Youth Influence from Asia
Word-of-mouth from friends drives 57% purchase decisions among Asian youth
(source iProspect)
FLICKR: TED OLLIKKALA

#12: Face-to-Face
77% of all word-of-mouth is done in person, face to face
(source North Eastern University)
FLICKR: TERRY REILLY

#13: Low Trust in Advertising
76% consumers do not trust what companies say in advertising
(source Yankelovich)
FLICKR: BEN + MAGGIE

#14: Brands in Dialogue
82% conversations about your brand are between friends
(source Weber Shandwick)
FLICKR: VERA & JOHN CRISTOPHE

#15: Brand Discovery
78% youth discover brands through close friends
(source Razorfish)
FLICKR: K NICOLL

#16: Influencing Purchase
79% of purchase decisions are influenced by close friends
(source Razorfish)
FLICKR: TED OLLIKKALA

#17: Fans & Earned Media
Fans make up 9% of customers but 61% of Earned Media
FLICKR: SNOSHUU

#18: Youth Vs Adults
Youth generate 2X as much Earned Media than adults
(source Synovate)
FLICKR: CLIFF CHENG LF

#19: Demand for Dialogue
71% of telecom customers demand interaction with the brand
(source Universal McCann)
FLICKR: ML_DUONG

#20: Dialogue is Social
63% youth involve friends in their interactions with the brand
(source Cone Consumer Media Study)
FLICKR: ESPEN FAUGSTAD

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Thank You!
FLICKR: JRWOOLEY6

(mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011

by Graham Brown (mobileYouth) on Mar 24, 2011

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(mobileYouth) Asia: 20 Emerging Trends on Mobile and Influence from Asia for 2011 — Presentation Transcript