Shared Experience
the what and why of sharing for marketers

flickr (c) zitona
After the 2011 Tohoku Earthquake
Psychologist found that

suicide rates in Japan fell
Why?
This is a story
about
Shared
Experience

flickr (c) zenat_el3ain
And how we Social Media people
often forget what sharing is about
...thinking sharing is about

cool, fun stuff
or

viral marketing etc...
but sharing is what we do as human beings

flickr (c) kaizat
Sign up to my newsletter
to get more insights on next
generation consumer psychology

CLICK HERE
www.mobileYouth.org/prese...
this isn’t marketing
it’s part of our psychology
flickr (c) yasinhasan
We are social by design

flickr (c) aakanayev
we share because we are human

flickr (c) zstasiuk
sharing

ideas
sharing

feelings

flickr (c) seedingchaos
...

stories

flickr (c) sometimes_sam
sharing

now
flickr (c) clickflashphotos
Sharing
the
good...

flickr (c) dustinjmcclure
and the
bad...
Shared experience,

good or bad

is key to our wellbeing
and we’d

rather have a bad shared experience
than

no experience at all
more than death
we fear being

alone

flickr (c) susanshay
71% of youth would spend their last
$10 on topping

up their phone
rather than buying food
82% of youth reported negative emotions
ranging from anxiety to “feeling dead”
when separated from their phones for 24

ho...
being connected is

more important
than being alive
why else would we consume a product that killed us?

flickr (c) cmichel67
why, after all,
do we watch
horror
movies
together?
Terrible as
they are...
Earthquakes
create a
sense of
collective
togetherness
A Shared
Experience
We try to turn

everything into
a shared experience
Our lives are filled with social tools Objects used to help us share experience
flickr (c) archetypefotografie
Food

flickr (c) dominicspics
Eating alone???
Try Google it

flickr (c) osamukaneko
If we can’t share it
we find a way to share it
TV alone??
If we can’t share it
we find a way to share it
We create social tools
that have no obvious meaning
but to help us share experience
Memes...

Memes
Lovelocks
We are always connected or connecting

flickr (c) sharif
79

% of youth use their phone

in the bathroom
When you try to stop them
they find a way

When you try to stop
people sharing they find a way

flickr (c) biscotte
Like building a wall around the ocean
Music has always been a shared experience

flickr (c) marfis75
That’s why music concerts areas popular as ever

flickr (c) libertinus
So the question is, are you stopping or helping them?

flickr (c) astragony
because sharing will change

everything
eventually
Instagram vs High End DSLR
because no matter how good your
camera was, your pics always end up stuck
on one of these
Kindle Books
vs Hardcover
Zip Car vs New Car
Starbucks vs McDonald’s

flickr (c) candyistrendy
Youtube vs
Blu-Ray Discs
Shareability
is more important
than quality
Sign up to my newsletter
to get more insights on next
generation consumer psychology

CLICK HERE
www.mobileYouth.org/prese...
Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)
Upcoming SlideShare
Loading in...5
×

Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)

2,385

Published on

What do we share and why do we do it?
Graham Brown from mobileYouth offers some unique psychological and anthropological perspectives on this fundamentally human behavior

Published in: Technology, Business
4 Comments
27 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,385
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
43
Comments
4
Likes
27
Embeds 0
No embeds

No notes for slide

Transcript of "Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)"

  1. 1. Shared Experience the what and why of sharing for marketers flickr (c) zitona
  2. 2. After the 2011 Tohoku Earthquake Psychologist found that suicide rates in Japan fell
  3. 3. Why?
  4. 4. This is a story about Shared Experience flickr (c) zenat_el3ain
  5. 5. And how we Social Media people often forget what sharing is about
  6. 6. ...thinking sharing is about cool, fun stuff
  7. 7. or viral marketing etc...
  8. 8. but sharing is what we do as human beings flickr (c) kaizat
  9. 9. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown
  10. 10. this isn’t marketing
  11. 11. it’s part of our psychology flickr (c) yasinhasan
  12. 12. We are social by design flickr (c) aakanayev
  13. 13. we share because we are human flickr (c) zstasiuk
  14. 14. sharing ideas
  15. 15. sharing feelings flickr (c) seedingchaos
  16. 16. ... stories flickr (c) sometimes_sam
  17. 17. sharing now flickr (c) clickflashphotos
  18. 18. Sharing the good... flickr (c) dustinjmcclure
  19. 19. and the bad...
  20. 20. Shared experience, good or bad is key to our wellbeing
  21. 21. and we’d rather have a bad shared experience than no experience at all
  22. 22. more than death we fear being alone flickr (c) susanshay
  23. 23. 71% of youth would spend their last $10 on topping up their phone rather than buying food
  24. 24. 82% of youth reported negative emotions ranging from anxiety to “feeling dead” when separated from their phones for 24 hours
  25. 25. being connected is more important than being alive
  26. 26. why else would we consume a product that killed us? flickr (c) cmichel67
  27. 27. why, after all, do we watch horror movies together?
  28. 28. Terrible as they are... Earthquakes create a sense of collective togetherness A Shared Experience
  29. 29. We try to turn everything into a shared experience
  30. 30. Our lives are filled with social tools Objects used to help us share experience flickr (c) archetypefotografie
  31. 31. Food flickr (c) dominicspics
  32. 32. Eating alone??? Try Google it flickr (c) osamukaneko
  33. 33. If we can’t share it we find a way to share it
  34. 34. TV alone??
  35. 35. If we can’t share it we find a way to share it
  36. 36. We create social tools that have no obvious meaning but to help us share experience
  37. 37. Memes... Memes
  38. 38. Lovelocks
  39. 39. We are always connected or connecting flickr (c) sharif
  40. 40. 79 % of youth use their phone in the bathroom
  41. 41. When you try to stop them they find a way When you try to stop people sharing they find a way flickr (c) biscotte
  42. 42. Like building a wall around the ocean
  43. 43. Music has always been a shared experience flickr (c) marfis75
  44. 44. That’s why music concerts areas popular as ever flickr (c) libertinus
  45. 45. So the question is, are you stopping or helping them? flickr (c) astragony
  46. 46. because sharing will change everything eventually
  47. 47. Instagram vs High End DSLR
  48. 48. because no matter how good your camera was, your pics always end up stuck on one of these
  49. 49. Kindle Books vs Hardcover
  50. 50. Zip Car vs New Car
  51. 51. Starbucks vs McDonald’s flickr (c) candyistrendy
  52. 52. Youtube vs Blu-Ray Discs
  53. 53. Shareability is more important than quality
  54. 54. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown

×