Privacy drives the next wave of Social Media Apps (Graham Brown mobileYouth) << DOWNLOAD PDF
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Not a day goes by when some app asks you to link your profile to Google Plus or upload or photo.
Back in the day, it was fun.
Now it’s becoming annoying.
Not only is it annoying, it’s scaring away the most valuable users.
Facebook and co are pushing towards increasing transparency and auditability. Not of their processes but of your profile. Facebook implemented technology that prevented users uploading phoney pictures for their profiles in 2013. Similarly, every time you use Youtube now, Google coerces you into providing your real name.
Their goal is to link your profiles across multiple services to build a picture of your behavior, interests and emotions which they can then sell to advertisers – so called HIGH PROFILE APPS
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