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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)
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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)

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Part 1 of a 5 part series of presentations. To download all 5 parts ->

Part 1 of a 5 part series of presentations. To download all 5 parts ->
http://www.YouthMobileAge.com

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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011) (Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011) Presentation Transcript

  • Preview Copy50 Key Youth Trends 2011
  • INTRODUCTION TOPART 1/5: INNOVATION
  • 1.6 billion mobile owners under the age of 30 $350 bn annual spendAverage age of first phone = 7 yrs
  • From 2000 to 2010, the mobile industrygenerated $1 trillion through textmessaging. That’s $150 per man, womanand child on the planet.SMS was “discovered” by youth. Left tothe industry 160 characters would still beused for sending network test messages.Innovation is changing; from top-downgenius to bottom-up social evolutiondriven by young people’s need to connect.This is that story…
  • TREND 1/50THE POST-MOBILE GENERATION
  • Full contents of this Presentation are now only available to mobileYouth report subscribers flickr(c) Nicki Varkevisser http://www.mobileyouth.org/getaccess