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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)

by Graham Brown (mobileYouth) on Dec 28, 2010

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Part 1 of a 5 part series of presentations. To download all 5 parts ->

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Part 1 of a 5 part series of presentations. To download all 5 parts ->
http://www.YouthMobileAge.com

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http://www.youthmobileage.com	2006
http://youngmarketing.web-log.nl	577
http://www.mobileyouth.org	499
http://www.matthieu-tranvan.fr	473
http://intrends.me	428
http://www.youngmarketing.info	428
http://zecool.com	251
http://d.hatena.ne.jp	239
http://madebymany.com	177
http://www.trimtab.jp	153
http://socialkind.posterous.com	85
http://astra-web.ru	66
http://ratata.com.ua	65
http://www.enterthelab.com	62
http://youngmarketing.tumblr.com	56
http://londoncalling.co	45
http://youthworks.asia	44
http://www.gauravonomics.com	43
http://lj-toys.com	41
http://www.advertology.ru	41
http://enterthelab.com	28
http://astraagency.blogspot.com	19
http://blog.trimtab.jp	19
http://research-digital.com	18
http://paper.li	14
http://xyofeinstein.wordpress.com	13
http://www.mobileyouthreport.com	11
http://twitter.com	9
http://pasha4ur.org.ua	9
http://translate.googleusercontent.com	8
http://marlonparker.co.za	7
http://conversation.cipr.co.uk	5
http://retailomania.blogspot.com	5
http://grosseck.blogspot.com	4
http://us-w1.rockmelt.com	4
http://mobileage2011.blogspot.com	4
http://50780.nvmodules.netvibes.com	4
http://mika73.posterous.com	4
http://webcache.googleusercontent.com	3
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http://edicolaeuropea.blogspot.com	2
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http://gloriaheller.wordpress.com	1
https://socialkind.posterous.com	1
http://www.cs.nott.ac.uk	1
http://ranksit.com	1

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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011) — Presentation Transcript

Preview Copy50 Key Youth Trends 2011

INTRODUCTION TOPART 1/5: INNOVATION

1.6 billion mobile owners under the age of 30 $350 bn annual spendAverage age of ﬁrst phone = 7 yrs

From 2000 to 2010, the mobile industrygenerated $1 trillion through textmessaging. That’s $150 per man, womanand child on the planet.SMS was “discovered” by youth. Left tothe industry 160 characters would still beused for sending network test messages.Innovation is changing; from top-downgenius to bottom-up social evolutiondriven by young people’s need to connect.This is that story…

TREND 1/50THE POST-MOBILE GENERATION

Full contents of this Presentation are now only available to mobileYouth report subscribers ﬂickr(c) Nicki Varkevisser http://www.mobileyouth.org/getaccess

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com nice slides, Graham, can I get a pdf somehow? Cheers Gerd 8 months ago

Are you sure you want to Yes No

Ed Bisquera , Social Media Marketing Consultant at Bond Social Media Love the presentation. Wish I could get all 5 parts without joining the mobile site though...

Thanks for the presentation Graham! :-) 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture 10 Key Youth Trends 2011: Paid to Earned Media
Part 3/5 is out now - here
http://www.slideshare.net/mobileyouth/part-35-10-youth-trends-2011-paid-to-earned-media?from=ss_embed 1 year ago

Summer Computer Camp for Kids Serbia at Summer Computer Camp for Kids Serbia Thanks for sharing! 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture Part 2 is out now
http://www.slideshare.net/mobileyouth/part-25-youth-mobile-age-2011-50-trends-shaping-the-next-decade?from=ss_embed 1 year ago

Advertime at Advertime Hi Graham,
I just downloaded the Part1 in http://www.YouthMobileAge.com
Thanks for sharing your insights on youth mobile generation.
Are you BBM or iPhone ? (just curious)
Best,
d. 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture Some of the most important innovations in the last 10 years haven't come from design agencies or people with 'innovation' in their job title. We look at bottom-up grass roots innovation driven by your young customers. How did youth 'discover' SMS and subsequently create a $1 trillion market for the mobile industry? How are youth evolving new messenger platforms like BBM? What role are emerging markets playing in the future of innovation?

10 trends featured in Part 1:
1. The post-mobile generation
2. Social innovation
3. Jugaad
4. First world is third world
5. The authority gradient
6. Feedback loops
7. Youthsourcing
8. The age of discovery
9. Positive deviance
10. Product development is marketing 1 year ago

Graham Brown (mobileYouth) , Author & Director at mobileYouth - youth mobile culture Download the 5 part presentation here http://www.YouthMobileAge.com 1 year ago

(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)

by Graham Brown (mobileYouth) on Dec 28, 2010

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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011) — Presentation Transcript