• Save
(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today

  • 18,399 views
Uploaded on

Graham Brown mobileYouth.org presents 12 Youth Marketing Trends Here Today. You may have a great product and advertising campaign but if youth aren't part of your product development and marketing......

Graham Brown mobileYouth.org presents 12 Youth Marketing Trends Here Today. You may have a great product and advertising campaign but if youth aren't part of your product development and marketing process you don't even stand a chance.

***Contains Video Trends & Insights***

Read more about youth marketing and mobile trends
http://www.mobileYouth.org
Ideation + Research

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • More trends
    Download from http://www.mobileyouthreport.com/presentations
    Are you sure you want to
    Your message goes here
  • Nice presentation.
    Are you sure you want to
    Your message goes here
  • Check out the 2010 release http://www.slideshare.net/mobileyouth/2010-youth-trends-report-part1
    Are you sure you want to
    Your message goes here
  • If you liked 'Now I Can Drink Me' check out our Youth Trends 2010 presentation update - a preview is available here, full version available shortly
    http://www.mobileyouth.org/post/2010-youth-trends-preview/
    Are you sure you want to
    Your message goes here
  • Great job! Very insightful content, and I love your slide design!
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
18,399
On Slideshare
17,004
From Embeds
1,395
Number of Embeds
36

Actions

Shares
Downloads
0
Comments
19
Likes
150

Embeds 1,395

http://thecuriousbrain.com 454
http://www.mobileyouth.org 345
http://www.njovem.com.br 136
http://www.slideshare.net 131
http://youngmarketing.web-log.nl 93
http://jmarbach.com 51
http://mobileyouthnet.com 39
http://joshdhaliwal.posterous.com 18
http://reyveille.reymann.com 16
http://quasiglue.typepad.com 12
http://dndenbgndenyrndan.blogspot.com 11
http://giovanimiguez.com 9
http://www.grahamdbrown.com 9
http://www.theyounggeneration.nl 8
http://digital.espm.br 7
http://mobileyouth.posterous.com 7
http://eng.mienotes.com 5
http://kilgorereport.com 5
http://www.ytrends.com.br 5
http://promo.espm.br 4
http://localhost 4
http://mcsamarketing.blogspot.com 3
http://www.giovanimiguez.com 3
http://mervett.posterous.com 3
http://younggeneration.wiredev3.nl 3
http://translate.googleusercontent.com 3
http://paper.li 2
https://erau.blackboard.com 1
http://dndenbgndenyrndan.blogspot.com.tr 1
http://www.lmodules.com 1
http://nano.fremsikt.no 1
http://www.hanrss.com 1
http://74.125.47.132 1
http://posterous.com 1
http://beheerpagina.web-log.nl 1
http://web.archive.org 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. “ NOW I CAN DRINK ME” 12 future Youth Marketing Trends here today twitter: grahamdbrown [email_address]
  • 2. Great product, catchy advertising b ut … Can I drink me? Presentation by Graham Brown mobileYouth.org twitter: grahamdbrown [email_address]
  • 3. Youth in Iran riot because they feel they have the ability to change twitter: grahamdbrown [email_address]
  • 4. Youth voted because they believed they could make a difference twitter: grahamdbrown [email_address]
  • 5. Forget Social Media twitter: grahamdbrown [email_address]
  • 6. Forget Mobile twitter: grahamdbrown [email_address]
  • 7. New Media is just a promise … not a marketing strategy The promise is “how are you going to put me into this story you’re telling?” twitter: grahamdbrown [email_address]
  • 8. If they aren’t part of the process , you don’t even stand a chance twitter: grahamdbrown [email_address]
  • 9. Have you noticed that you’re only really interested in the photos that contain YOU? twitter: grahamdbrown [email_address]
  • 10. Where am I in this story? twitter: grahamdbrown [email_address]
  • 11. How can you compete with a billion ideas from customers with no respect for your own? How are you engaging them? twitter: grahamdbrown [email_address]
  • 12. Are you going to make me famous ? JONES SODA Trend 1: Consumer Generated Marketing twitter: grahamdbrown [email_address]
  • 13. Are you going to support our community ? THREADLESS Trend 2: Selling community not the product twitter: grahamdbrown [email_address]
  • 14. Are you going to make me feel important ? @COSME Trend 3: The end of media authority and rise of community expertise twitter: grahamdbrown [email_address]
  • 15. Are you going to create a movement for me? SCION Trend 4: Movement Marketing twitter: grahamdbrown [email_address]
  • 16. ROCKCORPS Are you going to give me something to care about ? Trend 5: Selling Social Values to Create Movements twitter: grahamdbrown [email_address]
  • 17. KIVA Are you going to give me direct access ? Trend 6: Access all Areas – the triumph of transparency twitter: grahamdbrown [email_address]
  • 18. MYFOOTBALLCLUB Are you going to put me in the driving seat ? Trend 7: Brand Ownership twitter: grahamdbrown [email_address]
  • 19. REDBULL MUSIC ACADEMY Are you going to help me get where I need to be? Trend 8 : Promoting the Influencers twitter: grahamdbrown [email_address]
  • 20. APPLE STORE Are you going to teach me something new? Trend 9: Brand Educators twitter: grahamdbrown [email_address]
  • 21. MARUCHAN CUP RAMEN Are you going to make my opinion count? Trend 10: Consumers are the product development department twitter: grahamdbrown [email_address]
  • 22. AXE Are you going to give me room to create? Trend 11: Consumer Created Advertising twitter: grahamdbrown [email_address]
  • 23. RED BULL 1976 GAMES How am I going to remember you after your campaign has ended? Trend 12: Marketing is Creation. Death of Sponsorship twitter: grahamdbrown [email_address]
  • 24. Break down the walls between product development and marketing Product development = marketing = product development twitter: grahamdbrown [email_address]
  • 25. Welcome to the future of storytelling twitter: grahamdbrown [email_address]
  • 26. In the future, storytelling will be about customers not brands twitter: grahamdbrown [email_address]
  • 27. Jake Nickell, Founder Threadless “ Without our customers we’re nothing. They are the brand” twitter: grahamdbrown [email_address]
  • 28. “ This is way cool… now I can drink me” Kelly, 17 (Jones Soda Website) twitter: grahamdbrown [email_address]
  • 29. Are you marketing to or Are you marketing with ? twitter: grahamdbrown [email_address]
  • 30. Want mobileYouth to present at your company/conference? Click Here twitter: grahamdbrown [email_address]
  • 31. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown [email_address]
  • 32. For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM