Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today

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16 comments

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  • + futurenonlinear futurenonlinear 1 week ago
    Great work. Could you please send me a copy so that I could share your great work with my friend. Thank you. best regards.
  • + mobileyouth Graham Brown 2 months ago
    Download this presentation from http://www.mobileyouthnet.com (free signup)
  • + sudarban Sudarshan Banerjee 3 months ago
    Very cool...Would love to download...any hopes on that :)
  • + mixalis1 mixalis1 4 months ago
    Great presentation Graham ..once again!! Posted at www.thecuriousbrain.com
  • + hsanyoto hsanyoto 4 months ago
    Really an ’open mind’ presentation...
  • + renn Ren Chang 4 months ago
    The mind set of marketing industry is most fascinating. They create needs for their products when there were none! Greetings
  • + renn Ren Chang 4 months ago
    Is this message isomorphic to the old advertising adage that to reach the masses one must aim at the lowest common denominator but more specific about exploiting the narcissistic tendency of the youth? Greetings
  • + riquette riquette Mory 4 months ago
    great show!
  • + xiby George Sciberras. to appreciate the PPS, download it. 4 months ago
    Another great presentation that every youth should view with interest if he or she wants a change in his/her life. Today there are endless opportunities that we never ever dreamed of in my days. Come on Youths wake up!!
  • + AlX2008 Alex Tan 4 months ago
    Great Work Graham... Any chance to get a copy?

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Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today - Presentation Transcript

  1. “ NOW I CAN DRINK ME” 12 future Youth Marketing Trends here today twitter: grahamdbrown [email_address]
  2. Great product, catchy advertising b ut … Can I drink me? Presentation by Graham Brown mobileYouth.org twitter: grahamdbrown [email_address]
  3. Youth in Iran riot because they feel they have the ability to change twitter: grahamdbrown [email_address]
  4. Youth voted because they believed they could make a difference twitter: grahamdbrown [email_address]
  5. Forget Social Media twitter: grahamdbrown [email_address]
  6. Forget Mobile twitter: grahamdbrown [email_address]
  7. New Media is just a promise … not a marketing strategy The promise is “how are you going to put me into this story you’re telling?” twitter: grahamdbrown [email_address]
  8. If they aren’t part of the process , you don’t even stand a chance twitter: grahamdbrown [email_address]
  9. Have you noticed that you’re only really interested in the photos that contain YOU? twitter: grahamdbrown [email_address]
  10. Where am I in this story? twitter: grahamdbrown [email_address]
  11. How can you compete with a billion ideas from customers with no respect for your own? How are you engaging them? twitter: grahamdbrown [email_address]
  12. Are you going to make me famous ? JONES SODA Trend 1: Consumer Generated Marketing twitter: grahamdbrown [email_address]
  13. Are you going to support our community ? THREADLESS Trend 2: Selling community not the product twitter: grahamdbrown [email_address]
  14. Are you going to make me feel important ? @COSME Trend 3: The end of media authority and rise of community expertise twitter: grahamdbrown [email_address]
  15. Are you going to create a movement for me? SCION Trend 4: Movement Marketing twitter: grahamdbrown [email_address]
  16. ROCKCORPS Are you going to give me something to care about ? Trend 5: Selling Social Values to Create Movements twitter: grahamdbrown [email_address]
  17. KIVA Are you going to give me direct access ? Trend 6: Access all Areas – the triumph of transparency twitter: grahamdbrown [email_address]
  18. MYFOOTBALLCLUB Are you going to put me in the driving seat ? Trend 7: 1234 twitter: grahamdbrown [email_address]
  19. REDBULL MUSIC ACADEMY Are you going to help me get where I need to be? Trend 8 : Promoting the Influencers twitter: grahamdbrown [email_address]
  20. APPLE STORE Are you going to teach me something new? Trend 9: Brand Educators twitter: grahamdbrown [email_address]
  21. MARUCHAN CUP RAMEN Are you going to make my opinion count? Trend 10: Consumers are the product development department twitter: grahamdbrown [email_address]
  22. AXE Are you going to give me room to create? Trend 11: Consumer Created Advertising twitter: grahamdbrown [email_address]
  23. RED BULL 1976 GAMES How am I going to remember you after your campaign has ended? Trend 12: Marketing is Creation. Death of Sponsorship twitter: grahamdbrown [email_address]
  24. Break down the walls between product development and marketing Product development = marketing = product development twitter: grahamdbrown [email_address]
  25. Welcome to the future of storytelling twitter: grahamdbrown [email_address]
  26. In the future, storytelling will be about customers not brands twitter: grahamdbrown [email_address]
  27. Jake Nickell, Founder Threadless “ Without our customers we’re nothing. They are the brand” twitter: grahamdbrown [email_address]
  28. “ This is way cool… now I can drink me” Kelly, 17 (Jones Soda Website) twitter: grahamdbrown [email_address]
  29. Are you marketing to or Are you marketing with ? twitter: grahamdbrown [email_address]
  30. Want mobileYouth to present at your company/conference? Click Here twitter: grahamdbrown [email_address]
  31. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown [email_address]

+ Graham BrownGraham Brown, 4 months ago

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