What Does Nokia Need to Do Now? by mobileYouth

2 Tier Youth Market NOKIA: WHAT MA © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 NOKIA: WHAT MATTERS NOW? DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

HOW THE RUEES HOW THE RULES HAVE CHANGED © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

“ My first cell phone was a Nokia – so I’m a little fond of them” Jennifer 25, San Francisco © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

“ Nokia is not just a brand for me, it is a life style.. But i wanna warn you that you can be addicted to Nokia! ” Ayşe Akdere 29 , Istanbul © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

"I'm now in a turning point with Nokia phones. They had always been the best and most durable. That is not so clear now, the brand has lost its image of security and durability for its users.” Edu 23, Madrid © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

Nokia is too universally used in China. (Not “niche” enough, as “niche” is one of the coolness index amongst Chinese youth) Zhu Jin long, 17 Shanghai © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

THE TWO-TIER YOUTH THE TWO-TIER YOUTH MARKET © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

NOKIA NEEDS TO NOKIA NEEDS TO BUILD DIALOGUE © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

BUILD PERMISSION BUILD PERMISSION ASSETS © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001

Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com

http://www.mobileyouthreport.com	350
http://www.mobileyouth.org	37
http://paper.li	6

What Does Nokia Need to Do Now? by mobileYouth

by Graham Brown (mobileYouth) on Feb 09, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 393

Statistics

What Does Nokia Need to Do Now? by mobileYouth — Webinar Transcript