APPLE: FOCUS MARKETING ON POST-RETAIL EXPERIENCE TO RETAIN BRAND RELEVANCE …
APPLE: FOCUS MARKETING ON POST-RETAIL EXPERIENCE TO RETAIN BRAND RELEVANCE
by Graham Brown, MVentur
Apple needs to go beyond its traditional comfort zone within the retail space and explore how youth are using technology on a daily basis if it wants to remain relevant.
Where Apple’s Frontline was traditionally defined as the retail space, it now needs to move one step further into the 3H of the next generation (the homes, hangouts and hideouts) and develop clearer insights into the nature of the post-retail experience.