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(MVentur) DOWNLOAD: Apple needs to go beyond retail to remain relevant

by Author on Mar 06, 2013

  • 589 views

APPLE: FOCUS MARKETING ON POST-RETAIL EXPERIENCE TO RETAIN BRAND RELEVANCE ...

APPLE: FOCUS MARKETING ON POST-RETAIL EXPERIENCE TO RETAIN BRAND RELEVANCE

by Graham Brown, MVentur

Apple needs to go beyond its traditional comfort zone within the retail space and explore how youth are using technology on a daily basis if it wants to remain relevant.

Where Apple’s Frontline was traditionally defined as the retail space, it now needs to move one step further into the 3H of the next generation (the homes, hangouts and hideouts) and develop clearer insights into the nature of the post-retail experience.

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(MVentur) DOWNLOAD: Apple needs to go beyond retail to remain relevant (MVentur) DOWNLOAD: Apple needs to go beyond retail to remain relevant Document Transcript