DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth)
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DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth)

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DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth)

DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth)

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DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth) DOWNLOAD: From Customers to Fans: A Breakdown of the Technology Customer Types (Graham Brown mobileYouth) Document Transcript

  • mobileyouth.org http://www.mobileyouth.org/post/from-customers-to-fans-a-breakdown-of-the-technology-customer-types/ Graham Brown Mobile Youth From Customers to Fans: A Breakdown of the Technology Customer Types FROM CUSTOMERS TO FANS: BREAKDOWN OF THE MARKET Size Who are they? Role Fans 10% of the market Employees, co- workers, vocal customers who “get it” and love the product Key influencers, advocates and educators. Focus on breaking down the walls to help Fans tell their story and broadcast to the customer base. Commit all your energy to the Fans and leverage their lines of influence to shape the market. Observers 20% Silent Fans who are to be convinced that going public with their affections or ideas is a good idea The bridge between Fans and the mass market. 2nd wave of adopters Skeptics 50% The silent majority who are easily swayed one way or the other Skeptics only come on board when the Social Proof from Fans and Observers is strong enough to de-risk any change in behavior. Critics 20% The vocal opposition. The “Yes, buts”. The naysayers Critics will continue to fiercely oppose any change, product or technology simply because their position of opposition gives them significance. Do not waste energy to convert the Critic. Focus energies on those that matter and use the mass market to silence the critic. More Technology Marketing Concepts Explained 3 Powerful Marketing Metaphors Explained
  • Paid vs Earned Media: How to Sell Technology using Word of Mouth Content vs Context: Know the Difference in Technology Marketing From Customers to Fans: A Breakdown of the Technology Customer Types Loudspeakers vs Telephones: Differing strategies for marketing technology More From Graham Brown’s Series on How to Sell Technology Why you need to become a Farmer not a Hunter to sell technology Give customers what they need: Not more technology but more Social Space Don’t Teach a Pig to Sing: Why you should master the internal sale first when selling technology Why People Buy Technology: Social Proof These 2 Social Experiments Show How Stories Sell Technology Privacy drives the next wave of Social Media Apps If you want to sell technology, stop trying to “have a conversation” with your customers What the Oscars and Ellen’s Selfie teaches us about selling mobile phones Change Your Metaphors: How great leaders sell technology The Paradox of Quality: Why Better Technology Fails Technology Companies need to Embrace the Unofficial or Die The 90-10 Rule: Focus on the 10% that influences the 90%