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(mobileYouth) Youth Loyalty: Is Price Key?
 

(mobileYouth) Youth Loyalty: Is Price Key?

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http://www.youthresearchstore.com/collections/loyalty for more Youth Loyalty insights

http://www.youthresearchstore.com/collections/loyalty for more Youth Loyalty insights

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    (mobileYouth) Youth Loyalty: Is Price Key? (mobileYouth) Youth Loyalty: Is Price Key? Presentation Transcript

    • Is Price Key to Youth Loyalty? Youth Mobile Loyalty: is Price Key? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 1
    • Is Price Key to Youth Loyalty?What drives youth loyalty? MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 2
    • Is Price Key to Youth Loyalty?Not discounts, offers or price ...easy come easy go MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 3
    • Is Price Key to Youth Loyalty?Loyalty isn’t a programme Loyalty is created through service experience not marketing MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 4
    • Is Price Key to Youth Loyalty?Creating loyal youth mobile customers is... Failing to Deliver a basic service experience #1 contributor to churn...common things done uncommonly well MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 5
    • Is Price Key to Youth Loyalty?Loyalty isn’t a cool, fun, ad campaign Loyalty starts with the metrics you choose not your creative agency MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 6
    • Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth aren’t loyal to brandsthey’re loyal to what those brandsdo for their Social Universe MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 7
    • Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth switch provider after consulting friends and online opinion leaders MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 8
    • Is Price Key to Youth Loyalty? Youth will stay with a provider even if they aremore expensive or don’t have the right handsets Youth don’t switch unless you piss them off MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 9
    • Is Price Key to Youth Loyalty?Loyalty lies in addressing the 3 Key Pain Points of youth mobile usage MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 10
    • Is Price Key to Youth Loyalty?Loyalty Insights @ The Youth Research Store “Youth Loyalty: Is Price Key?” Get the Full Report @ The Youth Research Store Including: * Infographics * Research Briefings * Analyst Reports * Books More subjects include: * Mobile money * Emerging markets * Churn and influence * New apps and services click to visit store * Youth mobile behavior www.YouthResearchStore.com/collections/loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 11