Your SlideShare is downloading. ×
(mobileYouth) Youth Loyalty: Is Price Key?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

(mobileYouth) Youth Loyalty: Is Price Key?

1,429

Published on

Published in: Technology, Spiritual, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,429
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Is Price Key to Youth Loyalty? Youth Mobile Loyalty: is Price Key? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 1
  • 2. Is Price Key to Youth Loyalty?What drives youth loyalty? MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 2
  • 3. Is Price Key to Youth Loyalty?Not discounts, offers or price ...easy come easy go MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 3
  • 4. Is Price Key to Youth Loyalty?Loyalty isn’t a programme Loyalty is created through service experience not marketing MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 4
  • 5. Is Price Key to Youth Loyalty?Creating loyal youth mobile customers is... Failing to Deliver a basic service experience #1 contributor to churn...common things done uncommonly well MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 5
  • 6. Is Price Key to Youth Loyalty?Loyalty isn’t a cool, fun, ad campaign Loyalty starts with the metrics you choose not your creative agency MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 6
  • 7. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth aren’t loyal to brandsthey’re loyal to what those brandsdo for their Social Universe MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 7
  • 8. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth switch provider after consulting friends and online opinion leaders MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 8
  • 9. Is Price Key to Youth Loyalty? Youth will stay with a provider even if they aremore expensive or don’t have the right handsets Youth don’t switch unless you piss them off MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 9
  • 10. Is Price Key to Youth Loyalty?Loyalty lies in addressing the 3 Key Pain Points of youth mobile usage MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 10
  • 11. Is Price Key to Youth Loyalty?Loyalty Insights @ The Youth Research Store “Youth Loyalty: Is Price Key?” Get the Full Report @ The Youth Research Store Including: * Infographics * Research Briefings * Analyst Reports * Books More subjects include: * Mobile money * Emerging markets * Churn and influence * New apps and services click to visit store * Youth mobile behavior www.YouthResearchStore.com/collections/loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 11

×