Is Price Key to Youth Loyalty?      Youth Mobile Loyalty: is Price Key?                                                MOB...
Is Price Key to Youth Loyalty?What drives youth loyalty?                                                  MOBILEYOUTH     ...
Is Price Key to Youth Loyalty?Not discounts, offers or price                                            ...easy come easy ...
Is Price Key to Youth Loyalty?Loyalty isn’t a programme                    Loyalty is created through service             ...
Is Price Key to Youth Loyalty?Creating loyal youth mobile customers is...                                                 ...
Is Price Key to Youth Loyalty?Loyalty isn’t a cool, fun, ad campaign                Loyalty starts with the metrics you   ...
Is Price Key to Youth Loyalty?                                     Loyalty is a Social Process                            ...
Is Price Key to Youth Loyalty?                                  Loyalty is a Social Process                              Y...
Is Price Key to Youth Loyalty? Youth will stay with a provider even if they aremore expensive or don’t have the right hand...
Is Price Key to Youth Loyalty?Loyalty lies in addressing the 3 Key Pain Points              of youth mobile usage         ...
Is Price Key to Youth Loyalty?Loyalty Insights @ The Youth Research Store                     “Youth Loyalty: Is Price Key...
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(mobileYouth) Youth Loyalty: Is Price Key?

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(mobileYouth) Youth Loyalty: Is Price Key?

  1. 1. Is Price Key to Youth Loyalty? Youth Mobile Loyalty: is Price Key? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 1
  2. 2. Is Price Key to Youth Loyalty?What drives youth loyalty? MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 2
  3. 3. Is Price Key to Youth Loyalty?Not discounts, offers or price ...easy come easy go MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 3
  4. 4. Is Price Key to Youth Loyalty?Loyalty isn’t a programme Loyalty is created through service experience not marketing MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 4
  5. 5. Is Price Key to Youth Loyalty?Creating loyal youth mobile customers is... Failing to Deliver a basic service experience #1 contributor to churn...common things done uncommonly well MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 5
  6. 6. Is Price Key to Youth Loyalty?Loyalty isn’t a cool, fun, ad campaign Loyalty starts with the metrics you choose not your creative agency MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 6
  7. 7. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth aren’t loyal to brandsthey’re loyal to what those brandsdo for their Social Universe MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 7
  8. 8. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth switch provider after consulting friends and online opinion leaders MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 8
  9. 9. Is Price Key to Youth Loyalty? Youth will stay with a provider even if they aremore expensive or don’t have the right handsets Youth don’t switch unless you piss them off MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 9
  10. 10. Is Price Key to Youth Loyalty?Loyalty lies in addressing the 3 Key Pain Points of youth mobile usage MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 10
  11. 11. Is Price Key to Youth Loyalty?Loyalty Insights @ The Youth Research Store “Youth Loyalty: Is Price Key?” Get the Full Report @ The Youth Research Store Including: * Infographics * Research Briefings * Analyst Reports * Books More subjects include: * Mobile money * Emerging markets * Churn and influence * New apps and services click to visit store * Youth mobile behavior www.YouthResearchStore.com/collections/loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 11

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