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(mobileYouth) Youth and Mobile Shopping: Make it Social

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The full briefing by Graham Brown is available for download at http://www.YouthResearchStore.com

The full briefing by Graham Brown is available for download at http://www.YouthResearchStore.com

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  • 1. Youth and mobile shopping: make it social New research briefing by Graham Brown mobileYouth www.mobileYouth.org MOBILEYOUTH ® youth marketing mobile culture since 2001 1
  • 2. Youth and mobile shopping: make it socialOnly 10% of mobile shopping is transaction MOBILEYOUTH ® youth marketing mobile culture since 2001 2
  • 3. Youth and mobile shopping: make it social ...the rest is EXPERIENCE MOBILEYOUTH ® youth marketing mobile culture since 2001 3
  • 4. Youth and mobile shopping: make it socialShopping is and always has been a social experience MOBILEYOUTH ® youth marketing mobile culture since 2001 4
  • 5. Youth and mobile shopping: make it social ...but not “social” as in “social media” % youth using mobile app by scenario Show friends how to use app Increasingly social scenarios Shopping with a friend At the mall with friends At school with friends Watching TV at home Browsing internet on PC When alone 0% 30%60%90% source mobileYouth based on ABI research 2012 MOBILEYOUTH youth marketing mobile culture since 2001 ® 5
  • 6. Youth and mobile shopping: make it social“Social” shopping means using technology to Youth use apps to overcome loneliness & separation by connecting with friends { Messenger apps source mobileYouth via Pew Global Research and Flurry Social networking apps Photo sharing apps Analytics 2012 Video chat apps Mobile games Music apps Shopping apps 0% 30% 60% 90% % youth using mobile app when alone by app type reclaim what’s lost to the next generation MOBILEYOUTH youth marketing mobile culture since 2001 ® 6
  • 7. by Graham D Brown About Graham Brown: technology industry analyst, business author and public speaker Themes: social business, technology marketing, youth culture, consumer behavior, social psychology and digital anthropology Testimonial “Graham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing the simple truth that you can’t buy or hurry love…you have to earn it yourself. So if you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from your consumers then buy all his books before advertising agencies find a way to silence him forever.” Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks Biography Author of the mobileYouth report and upcoming book “The Mobile Youth”. Published Amazon author of “All is Social”, “The Youth Marketing Handbook”, “Influence: A Marketer’s Handbook” and “Youth Marketing 101: How to win the youth market without advertising”. Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2,Verizon, Boost Mobile, the UK government and the European Commission. Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth’s own TV channel. Graham is also a judge on the Mobile Marketing Association’s Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India. MOBILEYOUTH youth marketing mobile culture since 2001 ® 7
  • 8. Download the full briefing @ a mobileYouth® company The Youth Research StoreOffering you:* Infographics* Research Briefings* Analyst Reports* BooksSubject areas include:* Mobile money* Emerging markets* Churn and influence* New apps and services* Youth mobile behaviorwww.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001 8