Session Two : Youth & Media TV is dead! Long live mobileTV Myspace Facebook!! “ Only 18% of TV advertising produces positive ROI” Kirby & Marsden 2006.
Session Two : Youth & Media Metrics show that TV is still an effective tool to reach youth Circuits of Cool/Digital Playground 2007 56% 51% Spend online 65% 68% Hang out with friends 70% 71% Listen to music 65% 85% Watch TV 15-24yrs 7-14yrs
Session Two : Youth & Media Pay Attention! (online)
Session Two : Youth & Media Multitasking is a fact of youth life
Session Two : Youth & Media Which media influence your purchasing decisions? (BG Research 2006)
Word of Mouth
Panel Two : Youth & Media Johan Winbladh Mobile Channel Editor, Danish Broadcasting Corp Pasa Mustafa Head of Digital Original Programming, Endemol James Davis Head of Mobile, News International Head of Digital Original Programming, Endemol Giovanni Maruca Director, Paramount
Session Three : Youth & Brands On the street videos What do you think of these brands?
1320 Session Three : Youth & Brands Buzz?? How can we manufacture us some of that?
Session Three : Youth & Brands The 5 most TRUSTED brands (Outlaw Consulting 2007) Apple 60.9 Trader Joe’s 57.4 Jet Blue 46.4 In-N-Out Burger 38.8 Ben and Jerry’s 33.6 76% of consumers don’t believe advertisers (Yankelovich 2006).
Panel Three : Youth & Media Ged Carroll Oliver Ripley Jonathan MacDonald Digital Director, Waggener Edstrom Head of Sales, Blyk Product Manager, Tanla David Murphy Editor, Mobile Marketing Magazine Mark Linder Global Client Leader, WPP Nick Rhodes Director of Product Design, Central St Martins
Session Four : Youth & Operators On the street videos Does your operator understand you?