mobileYouth trends download: Applications in the age of discovery
Upcoming SlideShare
Loading in...5
×
 

mobileYouth trends download: Applications in the age of discovery

on

  • 1,815 views

In the latest mobileYouth trends briefing, Graham Brown of mobileYouth looks at the role of youth in the future of mobile application development.

In the latest mobileYouth trends briefing, Graham Brown of mobileYouth looks at the role of youth in the future of mobile application development.

Statistics

Views

Total Views
1,815
Views on SlideShare
1,693
Embed Views
122

Actions

Likes
5
Downloads
57
Comments
0

8 Embeds 122

http://www.slideshare.net 38
http://www.allissocial.com 32
http://www.mobileyouth.org 27
url_unknown 8
http://xyofeinstein.wordpress.com 5
http://appcurate.tumblr.com 5
http://werb.collected.info 4
http://www.udemy.com 3
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

mobileYouth trends download: Applications in the age of discovery mobileYouth trends download: Applications in the age of discovery Document Transcript

  • !Curatedon’tInnovateMobileApplicationsintheAgeofDiscovery In!this!trends!briefing,!Graham Brown!of!mobileYouth!looks!at!the!rising!tide!of!mobile!applications!and!asks!–!whoisdrivinginnovation?!!!As! app! usage! continues! to! grow,! the! premium! on! innovative! differentiation! is!higher! than! ever! but! where,! exactly,! should! the! industry! be! looking! for! this!differentiator?!It!seems!that!we’re!following!our!bad!habits!of!investing!heavily!in!topFdown!innovation.!It’s!the!same!process!that!gave!us!LBS,!MMS!and!mobile!payments! back! in! the! early! 2000s! –! too! much,! too! early,! too! irrelevant.! App!discovery! tools! are! the! latest! in! a! crop! of! topFdown! innovations! that! aim! to!replicate! the! oldFfashioned! design! thinking! innovation! model;! i.e.! innovation! is!the!product!of!genius.!!I’d! like! to! explore! the! flipFside! of! the! coin.! App innovation! won’t! come! from!innovation! labs,! product! managers! or! IDEO! like! design! agencies! but! nameless!youthinthestreet.!They,!after!all,!gave!us!SMS.!They!gave!us!Facebook!and!the!forerunners!of!iTunes.!They!even!showed!us!how!to!use!BBM!properly.!Shouldn’t!we! be! looking! here! for! our! application! innovation?! Innovation! labs,! product!managers!and!design!agencies!shouldn’t!be!trying!to!innovation,!they!need!to!be!in!the!businessofcuration.! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • !ArewebecominganAppculture?App!usage!nearly!doubles!in!year!!Mobile!app!usage!has!increased!91%!over!the!past!year,!web!usage!has!also!increased!but!at!the!slower!rate!of!16%.!What!is!driving!the!uptake?!! WithAppusagereachingrecordlevels,thepremiumondiscoveryishigh!!In!this!article!on!GigaOm,!the!author!raises!some!key!concerns!about!the!recent!spate!of!App!discovery!tools!being!developed!by!high!profile!names!like!Yahoo!!! Many!developers!seem!to!be!banking!on!the!fact!that!users!are!willing!to! turn!to!apps!to!find!other!apps.!A!recent!rash!of!app!discovery!tools! available!for!iOS!devices!(including!one!out!of!left!field!from!Yahoo)! definitely!identifies!a!problem,!but!I’m!not!sure!it!provides!any!real! lasting!solutions.!!! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • !AreyouththemissinglinkinDiscovery?YouthkeytoinfluencebothinpeergroupsandwithadultsHave!we!bet!the!bank!on!centralized!discovery,!innovation!and!education!of!applications!when!all!along!the!answer!was!right!there!under!our!noses?!What!role!do!youth!play!in!the!Age!of!Discovery?!!Recent!industry!data!shows!30%!of!adult!apps!downloaded!to!their!phones!were!actually!instigated!by!their!children.!So!youth!may!be!a!Trojan!Horse!in!the!Age!of!Discovery!but!this!is!only!a!drop!in!the!ocean!of!their!potential.! But!not!everybody!will!be!convinced.!It!depends!on!your!world!view.!Either!you!see!innovation!as!a!function!of!genius!or!a!social!process.!Either!application!innovation!is!a!product!of!genius!creative!agencies!like!IDEO,!product!managers!and!innovation!departments!or!you!see!it!as!a!function!of!genius!markets.!After!all,!19!year!olds!gave!us!Facebook,!Napster,!BBM!and!SMS!–!to!name!but!a!few!surprises!that!emerged!from!the!genius!of!countless!social!interactions.!!! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • !WhatroledoyouthplayinAppinnovation?YoutharekeyInnovatorsHere’s!a!collection!of!how!!organizations!are!harnessing!the!innovative!potential!of! youth! –! in! store,! in! office,! in! school.! Everyone’s! doing! it! because! they! love!doing!it!and!no!money!is!changing!hands.!Big!brands!like!Google!and!Apple!aren’t!pumping! hit/miss! products! onto! their! high! end! users! like! the! mobile! industry!has! been! doing! for! years.! The! risk! is! absorbed! by! young! users! who! evolve! and!cocreate!the!product!before!it!reaches!market.!!! Here’s!a!picture!from!the!Apple! Store’s!own!strategy!to!capture! youth!innovation.!Invite!youth! to!Apple!Camps!with!the!lure!of! being!able!to!create!&!record! your!own!videos!and!music.! Which!selfFrespecting!teenager! wouldn’t!be!attracted?!Now!you! have!a!free!focus!group! highlighting!all!the!potential! usage!scenarios!evoked!by!a! ! team!of!fearless!developers.! Things!have!obviously!moved!on! since!I!last!saw!a!bunch!of! developers.!These!are!all!young! and!female.!They!are!the! Droidettes!patronizing!Google’s! app!labs.!Google!knows!that!by! harnessing!and!training!these! volunteer!developers!they! create!a!conduit!for!not!only! innovation!but!also!insight!and! ! marketing!for!the!next!gen!of! apps.! The!very!cool!Youth!Applab!in! DC,!USA.!Young!kids!developing! apps,!for!education,!for!fun.! These!youngsters!are!passionate! about!what!they!do.!They!are! Amateurs!and!amateurs!are!key! to!the!future!of!application! development.!Amateur,!in!Latin! (Amator)!means!“to!love”!and!in! this!era!of!attention,!being! simply!“liked”!means!you!might! as!well!be!invisible.!! !! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • !!TopDownvsBottomUpInnovationThefutureofAppsisoutthere,beyondourcontrol! !!It’s!happening,!it’s!taking!place!out!there!already!and!we!are!not!party!to!it.!Rather!than!interrupt!it!and!try!to!impress!our!own!ideas!on!the!social!process,!why!not!simply!support!it!–!like!Apple!and!Google!are!doing?!And!it’s!not!just!going!to!take!place!in!Cupertino!or!DC,!think!of!the!potential!of!young!mobile!owners!in!China!and!India!alone.!According!to!mobileYouth.org!data,!1!in!5!of!the!world’s!mobile!owning!youth!will!be!living!in!India!by!2012.!China!has!already!taken!the!lead!with!its!3rd!party!Android!market.!!Quote!from!article!in!Technode:!! “There’re!lots!of!3rd!party!Android!markets!in!China,!including!AppChina! (invested!by!Innovation!Works),!which!also!crossed!an!aggregate!of!over! 100!million!downloads,!HiApk!(by!game!vendor!NetDragon),!Aimi8,! Eoemarket!and!Mumayi.!,!none!of!those!markets!have!generated!positive! and!consistent!revenue!yet!...!because!the!majority!of!Android!apps!are! offered!for!free.”!!! ! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • !ContactmobileYouth!To!find!out!more!about!the!mobileYouth!Report!and!how!it!can!help!you!please!send!an!email!to!josh.dhaliwal@mobileyouth.org!!JoshDhaliwal,Directorhttp://www.mobileYouth.org!http://www.mobileYouthreport.com!!UK:!+44!20!3286!3635!North!America:!+1!646!867!3635!South!Africa:!+!27!11!08!3635!1!Asia:!+852!8176!3650!! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com!!
  • THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  • THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001