(mobileYouth) So you think you know teens?

think U knowTEENS? 10 key teen stats that may surprise you MOBILEYOUTH ® youth marketing mobile culture since 2001 1

Q1: What is the favoritesocial media of US teens? MOBILEYOUTH ® youth marketing mobile culture since 2001 2

Answer:Youtube (95%) Facebook (88%) Twitter (33%) MOBILEYOUTH ® youth marketing mobile culture since 2001 3

Q2: What % of teenssleep with their mobiles? MOBILEYOUTH ® youth marketing mobile culture since 2001 4

Answer: 62%Sleep with their phone in or near their bedMOBILEYOUTH ® youth marketing mobile culture since 2001 5

Q3: What do teens talkabout the most? MOBILEYOUTH ® youth marketing mobile culture since 2001 6

Answer: #1 Friends (73%)56% talked about family on a daily basis only 12% talked about brands MOBILEYOUTH ® youth marketing mobile culture since 2001 7

Q4: How many teens in the world own a mobile phone? MOBILEYOUTH ® youth marketing mobile culture since 2001 8

Answer:500 million MOBILEYOUTH ® youth marketing mobile culture since 2001 9

Q5: Which is the biggestmobile teen marketin the world? MOBILEYOUTH ® youth marketing mobile culture since 2001 10

Answer: China150 million mobile owning teens MOBILEYOUTH ® youth marketing mobile culture since 2001 11

Q6: What % of teenshave ever uploaded a video? MOBILEYOUTH ® youth marketing mobile culture since 2001 12

Answer: 50% of teensOnly 25% of 30+ year olds have ever uploaded video MOBILEYOUTH ® youth marketing mobile culture since 2001 13

Q7: What is the #1 reasonfor teens to recommenda brand? MOBILEYOUTH ® youth marketing mobile culture since 2001 14

Answer:“Good Experience” (50%) Only 3% said “discounts or offers” MOBILEYOUTH ® youth marketing mobile culture since 2001 15

Q8: Which mobile brandis recommended most by female US teens? MOBILEYOUTH ® youth marketing mobile culture since 2001 16

Answer: #1 Apple (+47%)Samsung (39%), Blackberry (2%) Nokia (-4%) MOBILEYOUTH ® youth marketing mobile culture since 2001 17

Q9: Which apps are teensmost likely to usewhen alone? MOBILEYOUTH ® youth marketing mobile culture since 2001 18

Answer:#1 Messenger#2 Social Networking #3 Photo Sharing MOBILEYOUTH ® youth marketing mobile culture since 2001 19

Q9: How do teens spread new trends? MOBILEYOUTH ® youth marketing mobile culture since 2001 20

Answer:#1 At School (85%) #2 Texting (60%) #3 Facebook (52%) MOBILEYOUTH ® youth marketing mobile culture since 2001 21

THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001

THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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http://www.facebook.com	3
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(mobileYouth) So you think you know teens?

by Graham Brown (mobileYouth) on Aug 27, 2012

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