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Generation O: module 01/06The mobileYouth World Map 201275                                              Region 1   100    ...
Generation O: module 01/06The Gen O:Mobile relationshipYouth don’t buy                                                    ...
Generation O: module 01/06Social Drivers                                                                      flickr (c) He...
Full contents of this Presentation are now only available to mobileYouth report subscribers                     flickr(c) N...
THE MOBILEYOUTH 2013 REPORT Want the latest trends     that matter?                  MOBILEYOUTH                    youth ...
THE MOBILEYOUTH 2013 REPORT       youth marketing insights for handset brands,                  content providers and oper...
THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org                   MOBILEYOUTH                     youth marketing mo...
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MobileYouth Report 2012: Generation O

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Highlights from module 01/06 of the 2012 mobileYouth report published Jan 2012. More including available downloads: http://www.mobileYouth.org/report

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  • Transcript of "MobileYouth Report 2012: Generation O"

    1. 1. Preview Copy
    2. 2. Generation O: module 01/06The mobileYouth World Map 201275 Region 1 100 75 Region 2 50 0 0 ad e 2007 2008 2009 2010 0 2007 2008 2009 2010 2007 2008 2009 2010 gr Region 1 Region 2 Region 1 Region 2 p U s On ly es ew ull Acc 100 100 i 50 ev r F 50 r 0 0 P 2007 2008 2009 2010 Region 1 Region 2 2007 2008 2009 2010 fo Region 1 Region 2 100 100 50 50 0 2007 2008 2009 2010 0 Region 1 Region 2 2007 2008 2009 2010 Region 1 Region 2 Source: mobileYouth 2011-2012 MOBILEYOUTH youth marketing mobile culture since 2001 ®2012 MOBILEYOUTH® REPORT
    3. 3. Generation O: module 01/06The Gen O:Mobile relationshipYouth don’t buy Content is whattechnology, they 3 Critical Aspects of the Youth:Mobile Relationship you make - thebuy what brand, the producttechnology does and thefor them. technology. Cu Context Marketing st om Ch en (the story) er a n g t sThe “what it Social Currency is sdoes” is its Social Social Currency Innovation social benefit - the AgCurrency - (the benefit) measure of the ethe ability to Content Product Content’s ability Coprovide Devt to create m (what you pasignificance and make) belonging or nybelonging. significance for this is where brands need the user.Mobile Appeal to focus their energies3 aspects of the today Context is theyouth mobile - the bridge between story told thatrelationship: makes sense of brands traditionally outsource Social Currency1. Content this part to creative agencies and makes the2. Social Currency Content relevant3. Context to their lives. MOBILEYOUTH youth marketing mobile culture since 2001 ® 2012 MOBILEYOUTH® REPORT
    4. 4. Generation O: module 01/06Social Drivers flickr (c) Helga Weber Youth’s fundamental drive is Social You’re either connecting or interrupting them MOBILEYOUTH ® youth marketing mobile culture since 20012012 MOBILEYOUTH® REPORT
    5. 5. Full contents of this Presentation are now only available to mobileYouth report subscribers flickr(c) Nicki Varkevisser http://www.mobileyouth.org
    6. 6. THE MOBILEYOUTH 2013 REPORT Want the latest trends that matter? MOBILEYOUTH youth marketing mobile culture since 2001
    7. 7. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
    8. 8. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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