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INDIA**      RECLAIMED       THE!STORY!OF!ONE!GENERATION!AND!                                               !      THEIR!Q...
WHAT’SINSIDE?!DOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
TABLEOFCONTENT!           INDIA!RECLAIMED!BY!MOBILEYOUTH!1.  Astoryofchange.FromChaupalstoCafes 4.  TeenagePirates     •  ...
DOWNLOADTHISPRESENTATION       h,p://www.MobileYouthReport.com/Reclaimed**       Reclaimed is a new series of presentaPons...
A*STORY*OF*CHANGE**                 FROM*CHAUPALS!TO*CAFES*               WhyshouldmobilecompaniespayadenPon?             ...
InruralIndia,thehubofcommunitylifeisthechaupal!usuallyasimpleraisedplaeormshadedbyalargepipal!tree(sacredfig)FLICKR:SINDHID...
35%ofIndia’spopulaPonin2010isclassifiedasmigrantsMigraPontobigurbanciPeshasledtolossofcommunalchaupalsFLICKR:VILLEMIETTINEN...
60%ofurbanpopulaPoninIndiaisbelowtheageof30!UrbanlivesarehecPc,demandingandlonelyforyoungIndiansFLICKR:HARSHAKR           ...
ButyoungIndiansrecreatechaupalsinnewspaces!           ComesuminNewDelhiisfilledallnightmostlywithyoungmigrantBPOemployeesFL...
India!ReclaimedisthestoryofyoungIndiansonaquest!                    toreclaimlostsocialspacebybreakingbarriersandcorrupPng...
CHANGEDRIVENBY!!                           POSITIVE!DEVIANCE!         Youngpeople corrupt         bypass   mutate    tunne...
BEACHHEADS=CHANGEAGENTS!          CHANGE!BEGINS!WITH!BEACHHEADS!               Focusonthe10%ofthemarketthatwillinfluencethe...
3BEACHHEADSCOMMUNITIES           EACH!WITH!OWN!UNIQUE!DRIVERS!                                                           T...
DISRUPTIVE*DIVAS*              25k29yearoldfemalesdrivenbyemancipaPon              Newsocialtools&spacestomarktheirarrival...
THE*PINK*CHADDI*CAMPAIGN*                                               January*24,*2009                                  ...
DisrupDve!Divas!                                                      25k29yearoldIndianfemales                           ...
25k29YEAROLDFEMALE                       BLACKBERRY!BEACHHEADS!             25k29               F                         ...
KeyquesPonsforBlackBerry*                                                                       BBMVs.Apps                ...
CASHLESS*INNOVATORS*                 20k24yearoldmaleswithstudentlifestyle                     Fewresourcesbutplentyofidea...
2XWHEELER*SALES*TREND*IN*INDIA                                                                                     Motorbi...
Cashless!Innovators!                                                       20k24 year old Indian                          ...
20k24YEAROLDMALE             SONY!ERICSSON!VS.!MOTOROLA!          Thebrandtosuccessfullyengageitsbeachheadwillemergeasthew...
KeyquesPonsforSony*Ericsson*                                                                                     IdenPfy  ...
KeyquesPonsforMotorola*                                                                               Rekawaken           ...
TEENAGE*PIRATES*                          TeenageCulturalHackers                           MorePmethanmoney               ...
SpiritofJugaad                                                   Jugaadisaconceptthatexpressesaneed                       ...
Indianteenagerswillinglytakeupextra                                                                                       ...
15k19yearoldIndianteenagers                                                  drivenbytendencytobendthesystem              ...
15k19YEAROLDTEENAGERS                 APPLE!IPHONE!BEACHHEADS!            HandkmekdowniPhonesfromparentsareanunopenedtreas...
KeyquesPonsforApple*                                                                                Jailbreak             ...
BONUS:*NOKIA*INDIA*CASE*STUDY*              HowcanNokiaregaintheteenmarketinIndia?                                        ...
NOKIAINDIA                           PAST,!PRESENT!&!FUTURE!                PAST*                  PRESENT*               ...
mobileYouthAsiaReclaimedTour                  2011            Wehavemoredata,insightsandcasestudiesto                     ...
WHAT’S*NEXT*FOR*HANDSET*BRANDS?*                        mobileYouthrecommendaPons                                         ...
APPLYSOCIALTHINKING         A!PEOPLEMCENTRIC!WAY!OF!DOING!BUSINESS!         SOCIAL*THINKING*              VS* BIG*IDEA*THI...
DIALOGUEISEARNEDMEDIA                   EARNED!MEDIA!LEADS!TO!SALES!      Youngpeoplearealreadytalkingtoeachotheraboutthei...
ACTIVATEYOURBEACHHEADS               BEACHHEADS!MAKE!BRANDS!PROFITABLE!           Ournewmetric,SMARTIndex,measuresBeachhea...
FINDOUTMOREABOUTBEACHHEADS         ALL!QUESTIONS!ON!BEACHHEADS!ANSWERED!      BRANDHEATMAPS            BRANDRANKINGS   BRA...
ALSO*GET*INSIGHTS*FROM*INDONESIA*RECLAIMED*                      HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED**DOWNLOADTHISP...
FLICKR: RAJESH JHA                                   THANK*YOU*   BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW...
THE MOBILEYOUTH 2013 REPORT   Want more trends?                  MOBILEYOUTH                    youth marketing mobile cul...
THE MOBILEYOUTH 2013 REPORT       youth marketing insights for handset brands,                  content providers and oper...
THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org                   MOBILEYOUTH                     youth marketing mo...
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(mobileYouth) India Reclaimed

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The story of one generation and their quest to find lost social space. Reclaimed is a new series of presentations aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. India Reclaimed looks at how mobile phones form a composite element of daily influence, peer group interaction and social status for youth in India. Who are the key customer segments that BlackBerry, Nokia, Sony Ericsson, Motorola and Apple should target and why. Download the entire presentation at http://www.MobileYouthReport.com/Reclaimed

Published in: Business, Technology

Transcript of "(mobileYouth) India Reclaimed"

  1. 1. INDIA** RECLAIMED THE!STORY!OF!ONE!GENERATION!AND! ! THEIR!QUEST!TO!FIND!LOST!SOCIAL!SPACE!FLICKR:JASKIRATSINGHBAWA DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  2. 2. WHAT’SINSIDE?!DOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  3. 3. TABLEOFCONTENT! INDIA!RECLAIMED!BY!MOBILEYOUTH!1.  Astoryofchange.FromChaupalstoCafes 4.  TeenagePirates •  Introducingthestoryofchange •  SpiritofJugaad •  ChangedrivenbyPosiPveDeviance •  Skippingclasses •  Beachheads=Changeagents •  Aboutthepirates •  3BeachheadscommuniPes •  AppleiPhonebeachheads2.  DisrupPveDivas •  KeyquesPonsforApple •  ThePinkChaddiCampaign 5.  Bonus:NokiaIndiaCaseStudy •  AbouttheDivas •  Past,Present&Future •  BlackBerrybeachheads •  AsiaReclaimedTour •  KeyQuesPonsforBlackBerry 6.  What’snextforhandsetbrands?3.  CashlessInnovators •  Applysocialthinking •  Motorbikeculture •  Dialogueisearnedmedia •  Abouttheinnovators •  AcPvateyourbeachheads •  SonyEricssonVs.Motorola •  Moreonbeachheads •  KeyquesPonsforSonyEricsson •  DownloadthispresentaPon •  KeyquesPonsforMotorola DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  4. 4. DOWNLOADTHISPRESENTATION h,p://www.MobileYouthReport.com/Reclaimed** Reclaimed is a new series of presentaPons aimed at mobile handset manufacturers.Inthisseriesweexplorethekeysocialdriversoftodaysyouth andhowthemobilephonefitsintotheirdailysociallives.Reclaimedlooksat how mobile phones form a composite element of daily influence, peer group interacPonandsocialstatusforyouth. GRAHAM FREDDIE GHANI BROWN BENJAMIN KUNTO NAVIGATEUSINGToC BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  5. 5. A*STORY*OF*CHANGE** FROM*CHAUPALS!TO*CAFES* WhyshouldmobilecompaniespayadenPon? BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  6. 6. InruralIndia,thehubofcommunitylifeisthechaupal!usuallyasimpleraisedplaeormshadedbyalargepipal!tree(sacredfig)FLICKR:SINDHIDB BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  7. 7. 35%ofIndia’spopulaPonin2010isclassifiedasmigrantsMigraPontobigurbanciPeshasledtolossofcommunalchaupalsFLICKR:VILLEMIETTINEN BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  8. 8. 60%ofurbanpopulaPoninIndiaisbelowtheageof30!UrbanlivesarehecPc,demandingandlonelyforyoungIndiansFLICKR:HARSHAKR BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  9. 9. ButyoungIndiansrecreatechaupalsinnewspaces! ComesuminNewDelhiisfilledallnightmostlywithyoungmigrantBPOemployeesFLICKR: HANGBOOK BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  10. 10. India!ReclaimedisthestoryofyoungIndiansonaquest! toreclaimlostsocialspacebybreakingbarriersandcorrupPngexisPngspaces andhowmobileisakeytoolintheirquestSOURCE:KAMSHOTS BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  11. 11. CHANGEDRIVENBY!! POSITIVE!DEVIANCE! Youngpeople corrupt bypass mutate tunnelunder exisPngproducts 1.*LOSS*OF*SOCIAL*SPACE* 2.*POSITIVE*DEVIANCE* 3.*RECLAIMED* Newbehaviors Changedisrupts emergearound exisPngnetworks. productsand Lossofsocialspace technologiesto reclaimthe socialspace BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  12. 12. BEACHHEADS=CHANGEAGENTS! CHANGE!BEGINS!WITH!BEACHHEADS! Focusonthe10%ofthemarketthatwillinfluencethe90% Influence (EarnedMedia) Customers MarkePng Focus BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  13. 13. 3BEACHHEADSCOMMUNITIES EACH!WITH!OWN!UNIQUE!DRIVERS! TEENS 20k24 (TeenagePirates) MALE 25k29 (CashlessInnovators) FEMALE (DisrupPveDivas) BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  14. 14. DISRUPTIVE*DIVAS* 25k29yearoldfemalesdrivenbyemancipaPon Newsocialtools&spacestomarktheirarrival AnemerginggeneraPonofchangeagents BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  15. 15. THE*PINK*CHADDI*CAMPAIGN* January*24,*2009 MembersoftheShriRamSena–arightwing Hindu group k beat up a group of young women for pracPcing western tradiPons like goingtoapubanddrinkingwithmen. February*4,*2009 ShriRamSenachiefPramodMuthalikvowsto disruptValenPnesDaycelebraPons February*5,*2009 Nisha Susan, a journalist, sets up The! Consor1um! of! Pubgoing,! Loose,! and! Forward! Women group on Facebook and mobilizes women to send pink underwear to Pramod Muthalik. The protest is dubbed as the Pink! Chaddi!Campaign(chaddi=underwear). February*14,*2009 The Facebook group has over 20,000 members – men & women – in less than 10 days. Shri Ram Sena chief Pramod Muthalik receivesover2000pinkchaddis.! BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  16. 16. DisrupDve!Divas! 25k29yearoldIndianfemales drivenbyemancipaPon lookingforsocialspaces ktomakethemselvesheard ktocongregatearoundacommoncause ktoreclaimthebasichumanrighttosocialize sowhat’sinitforBlackBerry?FLICKR:ALCINO BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  17. 17. 25k29YEAROLDFEMALE BLACKBERRY!BEACHHEADS! 25k29 F 25k29F 25k29 as Teens Family F drivers Adults STAGE1: STAGE2: STAGE3: Younggirlsfocusedon Younggirlsreceive Younggirlsview tradiPonal“youth “handmedown” BlackBerryhandsetsas brands”viewBlackBerry BlackBerryhandsets astatussymbolof asadultexecuPve fromoldersiblings& “emancipaPon”and handsetbrand parents arrival BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  18. 18. KeyquesPonsforBlackBerry* BBMVs.Apps Whichonedothedivasprefer?* BBMenhancements HowtocokcreatenextkgenBBMwith divas? BBMasanenabler Howtohelpdivasfindnewsocialspaces?FLICKR:MARKOSLUZARDO BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  19. 19. CASHLESS*INNOVATORS* 20k24yearoldmaleswithstudentlifestyle Fewresourcesbutplentyofideas SignificancedrivenbyinnovaPon BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  20. 20. 2XWHEELER*SALES*TREND*IN*INDIA Motorbikes 12 aresynonymouswith 10 youngIndianmaleseekingadventure Sales*in*millions*of*units* 8 6 Strappedforcash 4 20k24yearoldmales,purchaseusedbikes 2 whicharethenmodifiedandpersonalizedupon 0 2005k06 2006k07 2007k08 2008k09 2009k10FLICKR:ANSHULDABRAL BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  21. 21. Cashless!Innovators! 20k24 year old Indian males drivenbyadventure lookingforsocialspaces ktodiscovertheiridenPPes ktoexplorenewrealmswithfriends ktoreplacechildhoodtoyswithnewsocialtools sowhat’sinitfor Sony*Ericsson,*& Motorola?FLICKR:ANSHULDABRAL BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  22. 22. 20k24YEAROLDMALE SONY!ERICSSON!VS.!MOTOROLA! Thebrandtosuccessfullyengageitsbeachheadwillemergeasthewinner! TIME: Timetoexploreand accesstowidepeer networkofideas STATUS: DEMAND: Lackofmaterial Strongdemandfor resourcesandfew socialtoolsdueto accumulatedstatus largenumberof symbols(e.g.car, interacPons house,career) BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  23. 23. KeyquesPonsforSony*Ericsson* IdenPfy HowtoidenPfybeachheadsfromcustomers?* Facilitate Howtofacilitateplay&discovery? Reclaim Howtobepartofthereclaimmovement?FLICKR:JOHNKARAKATSANIS FLICKR:LUKEHAYFIELD BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  24. 24. KeyquesPonsforMotorola* Rekawaken Howtorekawakenthebeachheadcommunity?* Explore HowtohelpbeachheadsexploretheiridenPPes? SocialCurrency Whatisthesocialcurrencythatbeachheadsdesire?FLICKR:HONOU BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  25. 25. TEENAGE*PIRATES* TeenageCulturalHackers MorePmethanmoney Tendencyto‘BendtheSystem’ BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  26. 26. SpiritofJugaad Jugaadisaconceptthatexpressesaneed todowhatneedstogetdone withoutregardtowhatisperceived aspossibleoracceptable Asculturalhackers,Teenage!Piratesembody theSpirit!of!Jugaad!FLICKR:JOOSTJBAKER BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  27. 27. Indianteenagerswillinglytakeupextra classes attuiPonandcoachingcenters Itiscommonforthemtoskipclasses andgosocializewithfriends Spirit!of!JugaaddrivesthemtousetuiPoncenters asameanstocreate!new!social!spacesFLICKR:PAULARAY BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  28. 28. 15k19yearoldIndianteenagers drivenbytendencytobendthesystem lookingforsocialspaces ktohack&corrupt ktorecreateastheirown ktosharetheirdiscoverywithothers sowhat’sinitforApple?FLICKR:JANEHOULE BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  29. 29. 15k19YEAROLDTEENAGERS APPLE!IPHONE!BEACHHEADS! HandkmekdowniPhonesfromparentsareanunopenedtreasurechest! Cultural Hacking Applemodel isbuilton CONTROL PosiPve Sharing Deviance BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  30. 30. KeyquesPonsforApple* Jailbreak WhyaretheyjailbreakingtheiOS?* CokCreate Howtocokcreateandpreventjailbreaking? SocialSpaces HowtofostertheSpiritofJugaad?FLICKR:HARSHAKR BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  31. 31. BONUS:*NOKIA*INDIA*CASE*STUDY* HowcanNokiaregaintheteenmarketinIndia? BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  32. 32. NOKIAINDIA PAST,!PRESENT!&!FUTURE! PAST* PRESENT* FUTURE* #1inInnovaPon BeatenbyApple RECOMMENDATION:* * Nokianeedstobringfocus #1inSocialBadge ReplacedbyBlackBerry back to its customers. Its beachheads are in the #1inAffordability OutdonebySamsung 25k29agegroupdrivenby nostalgia for the old days REASON:* REASON:* of Snake. Give them a The only handset Minimal focus on social space to interact brand available to customers compared with each other and customers in the to device, design and acPvatethemforwordkofk market. technology. mouthmarkePng. BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  33. 33. mobileYouthAsiaReclaimedTour 2011 Wehavemoredata,insightsandcasestudiesto share booka!presenta1on hdp://www.mobileyouth.asia/contact Phone:+85281913452FLICKR:BIES BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  34. 34. WHAT’S*NEXT*FOR*HANDSET*BRANDS?* mobileYouthrecommendaPons BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  35. 35. APPLYSOCIALTHINKING A!PEOPLEMCENTRIC!WAY!OF!DOING!BUSINESS! SOCIAL*THINKING* VS* BIG*IDEA*THINKING* YOUNGPEOPLE YOUTHCONSUMERS EMOTION LOGIC DIALOGUE ADVERTISING PASSION MARKETING SOCIALSPACE PRODUCTDESIGN SOCIALCURRENCY PRODUCTFEATURES BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  36. 36. DIALOGUEISEARNEDMEDIA EARNED!MEDIA!LEADS!TO!SALES! Youngpeoplearealreadytalkingtoeachotherabouttheirpassionsand values. Earned media is when your brand facilitates this onkgoing dialoguebetweenyoungpeopleinsteadofinterrupPngit.This leadsto sustainedgrowthinrevenuesandprofitmarginsforyourproduct. DIALOGUE EARNEDMEDIA SALES BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  37. 37. ACTIVATEYOURBEACHHEADS BEACHHEADS!MAKE!BRANDS!PROFITABLE! Ournewmetric,SMARTIndex,measuresBeachheadacPvityfor eachhandsetbrandandshowsitsrelaPontobrandprofits SMART*INDEX* 60% BlackBerry Apple Samsung SonyEricsson Motorola CHANGE*IN** k60% 60% SHARE*OF*MARKET* PROFIT* Handset brands that have successfully increased their SMART scores have also seen anincreaseintheirshareofmarketprofitasa Nokia % share. For example, Apple’s SMART index recommendaPon score for youth has increased nearly 50% while its share of total marketshasincreasednearly50% Source:mobileYouth2011 k60% BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  38. 38. FINDOUTMOREABOUTBEACHHEADS ALL!QUESTIONS!ON!BEACHHEADS!ANSWERED! BRANDHEATMAPS BRANDRANKINGS BRANDBEACHHEADS ACROSSCULTURESTUDYONTHEEFFECTIVENESSOFBRANDBEACHHEADS ANDHOWTHEYAFFECTFUTUREPROFITFORMOBILEBRANDSLIKE BLACKBERRY,NOKIA,APPLE,SONYERICSSON,SAMSUNG&MOTOROLA HTTP://WWW.MOBILEYOUTHREPORT.COM BacktoTableofContentDOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  39. 39. ALSO*GET*INSIGHTS*FROM*INDONESIA*RECLAIMED* HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED**DOWNLOADTHISPRESENTATIONHTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  40. 40. FLICKR: RAJESH JHA THANK*YOU* BacktoTableofContent DOWNLOADTHISPRESENTATION HTTP://WWW.MOBILEYOUTHREPORT.COM/RECLAIMED
  41. 41. THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001
  42. 42. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  43. 43. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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