SlideShare a Scribd company logo

Millennials Prefer Analog Interactions Despite Digital Access

•
•
Graham Brown
Graham Brown

Millennials are not the Digital Native that you think. They prefer offline interaction to online. What does this mean to your brand, product and marketing? Check out the research briefing on the subject: GROWING UP ANALOG: The importance of offline in the digital world Get your copy: http://www.mobileyouth.org/social-business

BusinessTechnology
1 of 17
Millennials Are Analog Creatures
Myth: Millennials are Digital Natives Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
(not what year you were born) Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Tech savviness is about exposure to technology flickr: thomas pix
youth still prefer offline interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ 67% of students say face-to-face is #1 preferred form of communication 78% of students say it’s easier to learn in offline classrooms flickr: SJU Undergraduate Admissions
Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
If it can’t lead to offline interaction, online communication will be abandoned Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends flickr: vernieman
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends (77%)
Technology is either a tool to enable OFFLINE interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ or it’s an online hinderance to be hacked or disposed
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from:The New Zealand Herald could play online with friends rather go to jail
Offline is more social Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Ask students to create a more social car: Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from: Fox News their solution is not online social media integration
fact: young people are analog creatures Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ fact: young people are analog creatures (as we’ve always been)
technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
are you giving them what you think they want or what they REally want? technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
Inspired by: Get your copy http://www.mobileyouth.org/social-business

Recommended

Letting your teenager know you like them (on Facebook).
Letting your teenager know you like them (on Facebook).Letting your teenager know you like them (on Facebook).
Letting your teenager know you like them (on Facebook).Ryan Deschamps
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
 
The Future of Media
The Future of MediaThe Future of Media
The Future of MediaKat Tancock
 
Why Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsWhy Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsBIEvents
 
Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean Kenny
 
Privacy Flipbook Risha Raythatha
Privacy Flipbook Risha RaythathaPrivacy Flipbook Risha Raythatha
Privacy Flipbook Risha RaythathaRisha Raythatha
 
Blogging@Schoolwebversion
Blogging@SchoolwebversionBlogging@Schoolwebversion
Blogging@SchoolwebversionGraham Wegner
 
Top websites for engaging the 21st century learner
Top websites for engaging the 21st century learnerTop websites for engaging the 21st century learner
Top websites for engaging the 21st century learnerSarah Fernetich
 

Recommended

Letting your teenager know you like them (on Facebook).
Letting your teenager know you like them (on Facebook).Letting your teenager know you like them (on Facebook).
Letting your teenager know you like them (on Facebook).Ryan Deschamps
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
 
The Future of Media
The Future of MediaThe Future of Media
The Future of MediaKat Tancock
 
Why Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsWhy Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsBIEvents
 
Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean Kenny
 
Privacy Flipbook Risha Raythatha
Privacy Flipbook Risha RaythathaPrivacy Flipbook Risha Raythatha
Privacy Flipbook Risha RaythathaRisha Raythatha
 
Blogging@Schoolwebversion
Blogging@SchoolwebversionBlogging@Schoolwebversion
Blogging@SchoolwebversionGraham Wegner
 
Top websites for engaging the 21st century learner
Top websites for engaging the 21st century learnerTop websites for engaging the 21st century learner
Top websites for engaging the 21st century learnerSarah Fernetich
 
PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"Kevin Lim
 
Digital multitasking (2)
Digital multitasking (2)Digital multitasking (2)
Digital multitasking (2)Michelle Lackey
 
Lauryns flipbook
Lauryns flipbookLauryns flipbook
Lauryns flipbookLauryn Ellis
 
COM 427 Social Media and Security
COM 427 Social Media and SecurityCOM 427 Social Media and Security
COM 427 Social Media and SecurityKyle Basedow
 
Helicopter Parent - Flipbook
Helicopter Parent - FlipbookHelicopter Parent - Flipbook
Helicopter Parent - FlipbookJulia Holland
 
Yizhi wang social media effect final
Yizhi wang social media effect finalYizhi wang social media effect final
Yizhi wang social media effect finalYizhi Wang
 
YBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra AskanaseYBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra AskanaseYouth Business International
 
Samantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima
 
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt
 
It's a Public World, After All
It's a Public World, After AllIt's a Public World, After All
It's a Public World, After AllJulia Partington
 
Winning Websites
Winning WebsitesWinning Websites
Winning WebsitesCeci Dadisman
 
The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health Adrianna Nystedt
 
Flipbook
Flipbook Flipbook
Flipbook Justilynchen
 
Plugged In
Plugged In Plugged In
Plugged In Bella Kichi
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsBrittany Smith
 
The New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential ElectionThe New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential ElectionMadison Marcello
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of ClicktivismAbbey Bird
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generationerutt
 
Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2Alexander Fayad
 
Why do teens smoke?
Why do teens smoke?Why do teens smoke?
Why do teens smoke?Ghani Kunto
 
Tech Assessment
Tech AssessmentTech Assessment
Tech Assessmentkarenkeys
 
Silly Social Tools
Silly Social ToolsSilly Social Tools
Silly Social ToolsGhani Kunto
 

More Related Content

What's hot

PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"Kevin Lim
 
Digital multitasking (2)
Digital multitasking (2)Digital multitasking (2)
Digital multitasking (2)Michelle Lackey
 
COM 427 Social Media and Security
COM 427 Social Media and SecurityCOM 427 Social Media and Security
COM 427 Social Media and SecurityKyle Basedow
 
Helicopter Parent - Flipbook
Helicopter Parent - FlipbookHelicopter Parent - Flipbook
Helicopter Parent - FlipbookJulia Holland
 
Yizhi wang social media effect final
Yizhi wang social media effect finalYizhi wang social media effect final
Yizhi wang social media effect finalYizhi Wang
 
YBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra AskanaseYBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra AskanaseYouth Business International
 
Samantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima
 
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt
 
It's a Public World, After All
It's a Public World, After AllIt's a Public World, After All
It's a Public World, After AllJulia Partington
 
The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health Adrianna Nystedt
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsBrittany Smith
 
The New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential ElectionThe New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential ElectionMadison Marcello
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of ClicktivismAbbey Bird
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generationerutt
 
Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2Alexander Fayad
 

What's hot (19)

PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"PRSA: Social Media - "Strategies instead of Tools"
PRSA: Social Media - "Strategies instead of Tools"
 
Digital multitasking (2)
Digital multitasking (2)Digital multitasking (2)
Digital multitasking (2)
 
Lauryns flipbook
Lauryns flipbookLauryns flipbook
Lauryns flipbook
 
COM 427 Social Media and Security
COM 427 Social Media and SecurityCOM 427 Social Media and Security
COM 427 Social Media and Security
 
Helicopter Parent - Flipbook
Helicopter Parent - FlipbookHelicopter Parent - Flipbook
Helicopter Parent - Flipbook
 
Yizhi wang social media effect final
Yizhi wang social media effect finalYizhi wang social media effect final
Yizhi wang social media effect final
 
YBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra AskanaseYBI Global Forum, Monday: Effective networks - Debra Askanase
YBI Global Forum, Monday: Effective networks - Debra Askanase
 
Samantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima Flipbook
Samantha Weima Flipbook
 
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
 
It's a Public World, After All
It's a Public World, After AllIt's a Public World, After All
It's a Public World, After All
 
Winning Websites
Winning WebsitesWinning Websites
Winning Websites
 
The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health The Impact of Social Media on Adolescents' Mental Health
The Impact of Social Media on Adolescents' Mental Health
 
Flipbook
Flipbook Flipbook
Flipbook
 
Plugged In
Plugged In Plugged In
Plugged In
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
 
The New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential ElectionThe New Era of News: How Social Media is Impacting The U.S Presidential Election
The New Era of News: How Social Media is Impacting The U.S Presidential Election
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of Clicktivism
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generation
 
Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2Instagram FILM 260 Assignment 2
Instagram FILM 260 Assignment 2
 

Similar to Millennials Prefer Analog Interactions Despite Digital Access

Why do teens smoke?
Why do teens smoke?Why do teens smoke?
Why do teens smoke?Ghani Kunto
 
Tech Assessment
Tech AssessmentTech Assessment
Tech Assessmentkarenkeys
 
Silly Social Tools
Silly Social ToolsSilly Social Tools
Silly Social ToolsGhani Kunto
 
Digital Storytelling Expert Roundtable
Digital Storytelling Expert RoundtableDigital Storytelling Expert Roundtable
Digital Storytelling Expert RoundtableTechSoup
 
Making Sense Of Social Networks
Making Sense Of Social NetworksMaking Sense Of Social Networks
Making Sense Of Social NetworksMolecular Inc
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits inLee Rainie
 
Internet Safety 2.0
Internet Safety 2.0Internet Safety 2.0
Internet Safety 2.0Larry Magid
 
Social media and websites for government meeting planners
Social media and websites for government meeting plannersSocial media and websites for government meeting planners
Social media and websites for government meeting plannersCity of Waco
 
Social networking and media for entreprenuers
Social networking and media for entreprenuersSocial networking and media for entreprenuers
Social networking and media for entreprenuersSherrie Voss Matthews
 
Bullying, Online Predatory Action And Identity Theft
Bullying, Online Predatory Action And Identity TheftBullying, Online Predatory Action And Identity Theft
Bullying, Online Predatory Action And Identity TheftHeather Dionne
 
Getting Going with Mobile (What Your Users Really Want!)
Getting Going with Mobile (What Your Users Really Want!)Getting Going with Mobile (What Your Users Really Want!)
Getting Going with Mobile (What Your Users Really Want!)Forum One
 
Your world has changed
Your world has changedYour world has changed
Your world has changedJon M Bishop
 
Hum 140: Social Media: Privacy
Hum 140: Social Media: PrivacyHum 140: Social Media: Privacy
Hum 140: Social Media: PrivacyRay Brannon
 
Temasek Polytechnic January 2009
Temasek Polytechnic January 2009Temasek Polytechnic January 2009
Temasek Polytechnic January 2009Geert Desager
 
2008 Denver Etour Lead Ppt
2008 Denver Etour Lead Ppt2008 Denver Etour Lead Ppt
2008 Denver Etour Lead Pptjayblove
 
Madison Opening
Madison OpeningMadison Opening
Madison Openingelizkeren
 
Web for Information and Mental Health Support
Web for Information and Mental Health SupportWeb for Information and Mental Health Support
Web for Information and Mental Health SupportPatrick Daniels
 
Netsafetyoct30 Sound
Netsafetyoct30 SoundNetsafetyoct30 Sound
Netsafetyoct30 SoundLarry Magid
 

Similar to Millennials Prefer Analog Interactions Despite Digital Access (20)

Why do teens smoke?
Why do teens smoke?Why do teens smoke?
Why do teens smoke?
 
Tech Assessment
Tech AssessmentTech Assessment
Tech Assessment
 
Silly Social Tools
Silly Social ToolsSilly Social Tools
Silly Social Tools
 
Rent Wiki Social Prez
Rent Wiki Social PrezRent Wiki Social Prez
Rent Wiki Social Prez
 
Digital Storytelling Expert Roundtable
Digital Storytelling Expert RoundtableDigital Storytelling Expert Roundtable
Digital Storytelling Expert Roundtable
 
Making Sense Of Social Networks
Making Sense Of Social NetworksMaking Sense Of Social Networks
Making Sense Of Social Networks
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits in
 
Internet Safety 2.0
Internet Safety 2.0Internet Safety 2.0
Internet Safety 2.0
 
Social media and websites for government meeting planners
Social media and websites for government meeting plannersSocial media and websites for government meeting planners
Social media and websites for government meeting planners
 
Social networking and media for entreprenuers
Social networking and media for entreprenuersSocial networking and media for entreprenuers
Social networking and media for entreprenuers
 
Bullying, Online Predatory Action And Identity Theft
Bullying, Online Predatory Action And Identity TheftBullying, Online Predatory Action And Identity Theft
Bullying, Online Predatory Action And Identity Theft
 
Getting Going with Mobile (What Your Users Really Want!)
Getting Going with Mobile (What Your Users Really Want!)Getting Going with Mobile (What Your Users Really Want!)
Getting Going with Mobile (What Your Users Really Want!)
 
Your world has changed
Your world has changedYour world has changed
Your world has changed
 
Hum 140: Social Media: Privacy
Hum 140: Social Media: PrivacyHum 140: Social Media: Privacy
Hum 140: Social Media: Privacy
 
Temasek Polytechnic January 2009
Temasek Polytechnic January 2009Temasek Polytechnic January 2009
Temasek Polytechnic January 2009
 
2008 Denver Etour Lead Ppt
2008 Denver Etour Lead Ppt2008 Denver Etour Lead Ppt
2008 Denver Etour Lead Ppt
 
Madison Opening
Madison OpeningMadison Opening
Madison Opening
 
Web for Information and Mental Health Support
Web for Information and Mental Health SupportWeb for Information and Mental Health Support
Web for Information and Mental Health Support
 
Netsafetyoct30 Sound
Netsafetyoct30 SoundNetsafetyoct30 Sound
Netsafetyoct30 Sound
 
Social Media
Social MediaSocial Media
Social Media
 

More from Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownGraham Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Graham Brown
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Graham Brown
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Graham Brown
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Graham Brown
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Graham Brown
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeGraham Brown
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceGraham Brown
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...Graham Brown
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketingGraham Brown
 

More from Graham Brown (20)

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF)
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
 

Recently uploaded

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
How do I Check My Health Issues in Astrology.pdf
How do I Check My Health Issues in Astrology.pdfHow do I Check My Health Issues in Astrology.pdf
How do I Check My Health Issues in Astrology.pdfshubhamaapkikismat
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Features of a Call Recorder Spy App for Android.pdf
Features of a Call Recorder Spy App for Android.pdfFeatures of a Call Recorder Spy App for Android.pdf
Features of a Call Recorder Spy App for Android.pdfOne Monitar
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipDoge Mining Website
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 

Recently uploaded (20)

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
How do I Check My Health Issues in Astrology.pdf
How do I Check My Health Issues in Astrology.pdfHow do I Check My Health Issues in Astrology.pdf
How do I Check My Health Issues in Astrology.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Features of a Call Recorder Spy App for Android.pdf
Features of a Call Recorder Spy App for Android.pdfFeatures of a Call Recorder Spy App for Android.pdf
Features of a Call Recorder Spy App for Android.pdf
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 

Millennials Prefer Analog Interactions Despite Digital Access

  • 2. Myth: Millennials are Digital Natives Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 3. (not what year you were born) Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Tech savviness is about exposure to technology flickr: thomas pix
  • 4. youth still prefer offline interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ 67% of students say face-to-face is #1 preferred form of communication 78% of students say it’s easier to learn in offline classrooms flickr: SJU Undergraduate Admissions
  • 5. Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
  • 6. If it can’t lead to offline interaction, online communication will be abandoned Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 7. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends flickr: vernieman
  • 8. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends (77%)
  • 9. Technology is either a tool to enable OFFLINE interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ or it’s an online hinderance to be hacked or disposed
  • 10. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from:The New Zealand Herald could play online with friends rather go to jail
  • 11. Offline is more social Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 12. Ask students to create a more social car: Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from: Fox News their solution is not online social media integration
  • 13. fact: young people are analog creatures Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 14. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ fact: young people are analog creatures (as we’ve always been)
  • 15. technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  • 16. are you giving them what you think they want or what they REally want? technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  • 17. Inspired by: Get your copy http://www.mobileyouth.org/social-business