Millennials Are
Analog Creatures
Myth:
Millennials are Digital Natives
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(not what year you were born)
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youth still prefer offline interaction
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If it can’t lead to offline interaction,
online communication will be abandoned
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What’s the #1 reason gamers...
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What’s the #1 reason gamers...
Technology is either a tool to enable OFFLINE interaction
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from:The New Zealand Herald...
Offline is more social
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Ask students to create a more social car:
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fact:
young people are analog creatures
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fact:
young people are anal...
technology that enables offline interaction
more online connection
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are you giving them what you think they want
or what they REally want?
technology that enables offline interaction
more on...
Inspired by:
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[mobileYouth] Millennials are Analog Creatures

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Millennials are not the Digital Native that you think. They prefer offline interaction to online.

What does this mean to your brand, product and marketing?

Check out the research briefing on the subject:
GROWING UP ANALOG: The importance of offline in the digital world

Get your copy:
http://www.mobileyouth.org/social-business

Published in: Business, Technology

[mobileYouth] Millennials are Analog Creatures

  1. 1. Millennials Are Analog Creatures
  2. 2. Myth: Millennials are Digital Natives Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  3. 3. (not what year you were born) Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Tech savviness is about exposure to technology flickr: thomas pix
  4. 4. youth still prefer offline interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ 67% of students say face-to-face is #1 preferred form of communication 78% of students say it’s easier to learn in offline classrooms flickr: SJU Undergraduate Admissions
  5. 5. Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
  6. 6. If it can’t lead to offline interaction, online communication will be abandoned Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  7. 7. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends flickr: vernieman
  8. 8. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends (77%)
  9. 9. Technology is either a tool to enable OFFLINE interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ or it’s an online hinderance to be hacked or disposed
  10. 10. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from:The New Zealand Herald could play online with friends rather go to jail
  11. 11. Offline is more social Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  12. 12. Ask students to create a more social car: Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from: Fox News their solution is not online social media integration
  13. 13. fact: young people are analog creatures Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  14. 14. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ fact: young people are analog creatures (as we’ve always been)
  15. 15. technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  16. 16. are you giving them what you think they want or what they REally want? technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  17. 17. Inspired by: Get your copy http://www.mobileyouth.org/social-business

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