MOBILEYOUTH""ASIA"2011"                                                                            ©"MOBILEYOUTH"2011"    ...
#1:(Discovered((                              by(Youth(MOBILEYOUTH""ASIA"2011"                                            ...
YOUNG(ASIANS(ARE(                            CONSTANTLY(LOOKING(                              TO(DISCOVER(NEW(            ...
MOBILEYOUTH""ASIA"2011"                                                                       ©"MOBILEYOUTH"2011"         ...
THEY(ARE(LOOKING(TO(                                                        FULFILL(TWO(BASIC(NEEDS(                      ...
#3:(Culture((                                                          Hacks(MOBILEYOUTH""ASIA"2011"                      ...
MOBILEYOUTH""ASIA"2011"                                                                                               ©"MO...
DISCOVERY"AND"                            ADOPTION"OF"BBM"BY"                             YOUNG"ASIAN"MOBILE"             ...
#4:(From(Dialogue((                                                        to(Youthsourcing(MOBILEYOUTH""ASIA"2011"       ...
BRANDS(NEED(TO(                                                           INVOLVE(YOUTH(IN(                               ...
MOBILEYOUTH""ASIA"2011"                                                                           ©"MOBILEYOUTH"2011"     ...
DISPLACED(FROM(THEIR(                                                         HOMES(IN(PURSUIT(OF(                        ...
#6:(Permission((                                  Assets(MOBILEYOUTH""ASIA"2011"                                          ...
MOBILEYOUTH""ASIA"2011"                                                                                 ©"MOBILEYOUTH"2011...
MOBILEYOUTH""ASIA"2011"                                                                      ©"MOBILEYOUTH"2011"          ...
LIKING(A(BRAND(IS(NOT(                                                        ENOUGH.(YOUNG(ASIANS(                       ...
MOBILEYOUTH""ASIA"2011"                                                                         ©"MOBILEYOUTH"2011"       ...
FANS(ARE(A(SUBSET(OF(                             CUSTOMERS(WHO(LOVE(THE(                                       BRAND.((  ...
#9:(Young(                                                        People(are(the(                                         ...
YOUNG(PEOPLE(ARE(                                                        ALREADY(WEARING,(EATING(                         ...
MOBILEYOUTH""ASIA"2011"                                                                       ©"MOBILEYOUTH"2011"         ...
SOCIAL(EXCHANGE(IS(WHEN(                                    BRANDS(HAVE(A(                              MEANINGFUL(RELATIO...
THE MOBILEYOUTH 2013 REPORT   Want more trends?                  MOBILEYOUTH                    youth marketing mobile cul...
THE MOBILEYOUTH 2013 REPORT       youth marketing insights for handset brands,                  content providers and oper...
THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org                   MOBILEYOUTH                     youth marketing mo...
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mobileYouth Asia: 10 youth behavior trends for 2011

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10 youth behavior trends you cannot miss for 2011 from mobileYouth Asia. Get the presentation by signing up for the newsletter at http://www.mobileyouth.asia

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Transcript of "mobileYouth Asia: 10 youth behavior trends for 2011"

  1. 1. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(_ambrown( HTTP://WWW.MOBILEYOUTH.ORG"
  2. 2. #1:(Discovered(( by(Youth(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(MISS3UNIQUE( HTTP://WWW.MOBILEYOUTH.ORG"
  3. 3. YOUNG(ASIANS(ARE( CONSTANTLY(LOOKING( TO(DISCOVER(NEW( TOOLS(AND(SPACES(TO( ENABLE(THEIR(SOCIAL(MOBILEYOUTH""ASIA"2011" LIVES( ©"MOBILEYOUTH"2011" SOURCE:(KAMSHOTS( HTTP://WWW.MOBILEYOUTH.ORG"
  4. 4. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #2:(Social(( Currency( SOURCE:(PEFECTFUTURES( HTTP://WWW.MOBILEYOUTH.ORG"
  5. 5. THEY(ARE(LOOKING(TO( FULFILL(TWO(BASIC(NEEDS( • NEED(TO(BELONG( • NEED(TO(BE(SIGNIFICANT(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ILQUOQUO( HTTP://WWW.MOBILEYOUTH.ORG"
  6. 6. #3:(Culture(( Hacks(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ELIOTSTYLE( HTTP://WWW.MOBILEYOUTH.ORG"
  7. 7. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY( OFTEN(HACK(EXISTING(TRENDS(TO( FULFILL(THEIR(NEEDS( FLICKR:(SAHRIZVI( HTTP://WWW.MOBILEYOUTH.ORG"
  8. 8. DISCOVERY"AND" ADOPTION"OF"BBM"BY" YOUNG"ASIAN"MOBILE" USERS"IS"AN"EXAMPLE"OF" YOUTH"DRIVEN""CULTUREMOBILEYOUTH""ASIA"2011" HACK." ©"MOBILEYOUTH"2011" " BBM"PROVIDES"THE" SOCIALCURRENCY"THAT" MAKES"BLACKBERRY" HANDSETS"THE"YOUTH" CHOICE." " YOUNG"ASIANS" DISCOVERED"BBM" FLICKR:(MOOMY( HTTP://WWW.MOBILEYOUTH.ORG"
  9. 9. #4:(From(Dialogue(( to(Youthsourcing(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ZEPHYRANCE( HTTP://WWW.MOBILEYOUTH.ORG"
  10. 10. BRANDS(NEED(TO( INVOLVE(YOUTH(IN( MARKETING(AND( PRODUCT(DEVELOPMENT((MOBILEYOUTH""ASIA"2011" TO(TAP(THE(PROCESS(OF( ©"MOBILEYOUTH"2011" DISCOVERING(SOCIAL( CURRENCY(THROUGH( CULTURE(HACKS( FLICKR:(RUFO_83( HTTP://WWW.MOBILEYOUTH.ORG"
  11. 11. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #5:(Displaced(( &(Disconnected( FLICKR:(TOKYO(JAPANTIMES( HTTP://WWW.MOBILEYOUTH.ORG"
  12. 12. DISPLACED(FROM(THEIR( HOMES(IN(PURSUIT(OF( EDUCATION(&(CAREER,( YOUNG(ASIANS(ARE( INCREASINGLY(LOOKING(MOBILEYOUTH""ASIA"2011" FOR(NEW(‘COMMUNAL( ©"MOBILEYOUTH"2011" SPACES’( FLICKR:(FILTRAN( HTTP://WWW.MOBILEYOUTH.ORG"
  13. 13. #6:(Permission(( Assets(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(PANDAPERICOLOSO( HTTP://WWW.MOBILEYOUTH.ORG"
  14. 14. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" PERMISSION(ASSETS(ARE( OFFLINE(&(ONLINE( ‘SPACES’(THAT(BRANDS( CAN(BUILD(TO(ENGAGE( FLICKR:(SPACELION( YOUNG(ASIANS( HTTP://WWW.MOBILEYOUTH.ORG"
  15. 15. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #7:(Liked(( Vs(Loved( FLICKR:(DYANNA( HTTP://WWW.MOBILEYOUTH.ORG"
  16. 16. LIKING(A(BRAND(IS(NOT( ENOUGH.(YOUNG(ASIANS( WANT(TO(‘LOVE’(THE( BRAND(AND(SHARE(IT( WITH(THEIR(FRIENDS(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(BASS3N3ROLL( HTTP://WWW.MOBILEYOUTH.ORG"
  17. 17. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #8:(Fanspobng( FLICKR:"ESPEN"FAUGSTAD" HTTP://WWW.MOBILEYOUTH.ORG"
  18. 18. FANS(ARE(A(SUBSET(OF( CUSTOMERS(WHO(LOVE(THE( BRAND.(( FANS(MAY(OR(MAY(NOT(BE( LOUD,(BUT(ARE(ALWAYS(LOYAL(MOBILEYOUTH""ASIA"2011" AND(SHARE(THE(BRAND( ©"MOBILEYOUTH"2011" EXPERIENCE(WITH(PEERS.( FLICKR:"CLIFF"CHENG"LF" HTTP://WWW.MOBILEYOUTH.ORG"
  19. 19. #9:(Young( People(are(the( Brand(&(the(MOBILEYOUTH""ASIA"2011" Media( ©"MOBILEYOUTH"2011" FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  20. 20. YOUNG(PEOPLE(ARE( ALREADY(WEARING,(EATING( OR(USING(YOUR(PRODUCTS( AND(PROMOTING(IT(TO( THEIR(PEER(NETWORK.(MOBILEYOUTH""ASIA"2011" STOP(SPENDING(ON(BIG( ©"MOBILEYOUTH"2011" BUDGET(ADS(AND(HELP( THEM(TALK(ABOUT(YOUR( BRAND.( FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  21. 21. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #10:(Social( Exchange( FLICKR:"PATRICK"DONOVAN" HTTP://WWW.MOBILEYOUTH.ORG"
  22. 22. SOCIAL(EXCHANGE(IS(WHEN( BRANDS(HAVE(A( MEANINGFUL(RELATIONSHIP( WITH(YOUNG(PEOPLE.((( IT(STARTS((AT(THE(POINT(OF(MOBILEYOUTH""ASIA"2011" PURCHASE.( ©"MOBILEYOUTH"2011" FLICKR:(SINKDD( HTTP://WWW.MOBILEYOUTH.ORG"
  23. 23. THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001
  24. 24. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  25. 25. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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