mobileYouth Asia: 10 youth behavior trends for 2011

1,511
-1

Published on

10 youth behavior trends you cannot miss for 2011 from mobileYouth Asia. Get the presentation by signing up for the newsletter at http://www.mobileyouth.asia

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,511
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

mobileYouth Asia: 10 youth behavior trends for 2011

  1. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(_ambrown( HTTP://WWW.MOBILEYOUTH.ORG"
  2. #1:(Discovered(( by(Youth(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(MISS3UNIQUE( HTTP://WWW.MOBILEYOUTH.ORG"
  3. YOUNG(ASIANS(ARE( CONSTANTLY(LOOKING( TO(DISCOVER(NEW( TOOLS(AND(SPACES(TO( ENABLE(THEIR(SOCIAL(MOBILEYOUTH""ASIA"2011" LIVES( ©"MOBILEYOUTH"2011" SOURCE:(KAMSHOTS( HTTP://WWW.MOBILEYOUTH.ORG"
  4. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #2:(Social(( Currency( SOURCE:(PEFECTFUTURES( HTTP://WWW.MOBILEYOUTH.ORG"
  5. THEY(ARE(LOOKING(TO( FULFILL(TWO(BASIC(NEEDS( • NEED(TO(BELONG( • NEED(TO(BE(SIGNIFICANT(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ILQUOQUO( HTTP://WWW.MOBILEYOUTH.ORG"
  6. #3:(Culture(( Hacks(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ELIOTSTYLE( HTTP://WWW.MOBILEYOUTH.ORG"
  7. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY( OFTEN(HACK(EXISTING(TRENDS(TO( FULFILL(THEIR(NEEDS( FLICKR:(SAHRIZVI( HTTP://WWW.MOBILEYOUTH.ORG"
  8. DISCOVERY"AND" ADOPTION"OF"BBM"BY" YOUNG"ASIAN"MOBILE" USERS"IS"AN"EXAMPLE"OF" YOUTH"DRIVEN""CULTUREMOBILEYOUTH""ASIA"2011" HACK." ©"MOBILEYOUTH"2011" " BBM"PROVIDES"THE" SOCIALCURRENCY"THAT" MAKES"BLACKBERRY" HANDSETS"THE"YOUTH" CHOICE." " YOUNG"ASIANS" DISCOVERED"BBM" FLICKR:(MOOMY( HTTP://WWW.MOBILEYOUTH.ORG"
  9. #4:(From(Dialogue(( to(Youthsourcing(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ZEPHYRANCE( HTTP://WWW.MOBILEYOUTH.ORG"
  10. BRANDS(NEED(TO( INVOLVE(YOUTH(IN( MARKETING(AND( PRODUCT(DEVELOPMENT((MOBILEYOUTH""ASIA"2011" TO(TAP(THE(PROCESS(OF( ©"MOBILEYOUTH"2011" DISCOVERING(SOCIAL( CURRENCY(THROUGH( CULTURE(HACKS( FLICKR:(RUFO_83( HTTP://WWW.MOBILEYOUTH.ORG"
  11. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #5:(Displaced(( &(Disconnected( FLICKR:(TOKYO(JAPANTIMES( HTTP://WWW.MOBILEYOUTH.ORG"
  12. DISPLACED(FROM(THEIR( HOMES(IN(PURSUIT(OF( EDUCATION(&(CAREER,( YOUNG(ASIANS(ARE( INCREASINGLY(LOOKING(MOBILEYOUTH""ASIA"2011" FOR(NEW(‘COMMUNAL( ©"MOBILEYOUTH"2011" SPACES’( FLICKR:(FILTRAN( HTTP://WWW.MOBILEYOUTH.ORG"
  13. #6:(Permission(( Assets(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(PANDAPERICOLOSO( HTTP://WWW.MOBILEYOUTH.ORG"
  14. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" PERMISSION(ASSETS(ARE( OFFLINE(&(ONLINE( ‘SPACES’(THAT(BRANDS( CAN(BUILD(TO(ENGAGE( FLICKR:(SPACELION( YOUNG(ASIANS( HTTP://WWW.MOBILEYOUTH.ORG"
  15. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #7:(Liked(( Vs(Loved( FLICKR:(DYANNA( HTTP://WWW.MOBILEYOUTH.ORG"
  16. LIKING(A(BRAND(IS(NOT( ENOUGH.(YOUNG(ASIANS( WANT(TO(‘LOVE’(THE( BRAND(AND(SHARE(IT( WITH(THEIR(FRIENDS(MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(BASS3N3ROLL( HTTP://WWW.MOBILEYOUTH.ORG"
  17. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #8:(Fanspobng( FLICKR:"ESPEN"FAUGSTAD" HTTP://WWW.MOBILEYOUTH.ORG"
  18. FANS(ARE(A(SUBSET(OF( CUSTOMERS(WHO(LOVE(THE( BRAND.(( FANS(MAY(OR(MAY(NOT(BE( LOUD,(BUT(ARE(ALWAYS(LOYAL(MOBILEYOUTH""ASIA"2011" AND(SHARE(THE(BRAND( ©"MOBILEYOUTH"2011" EXPERIENCE(WITH(PEERS.( FLICKR:"CLIFF"CHENG"LF" HTTP://WWW.MOBILEYOUTH.ORG"
  19. #9:(Young( People(are(the( Brand(&(the(MOBILEYOUTH""ASIA"2011" Media( ©"MOBILEYOUTH"2011" FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  20. YOUNG(PEOPLE(ARE( ALREADY(WEARING,(EATING( OR(USING(YOUR(PRODUCTS( AND(PROMOTING(IT(TO( THEIR(PEER(NETWORK.(MOBILEYOUTH""ASIA"2011" STOP(SPENDING(ON(BIG( ©"MOBILEYOUTH"2011" BUDGET(ADS(AND(HELP( THEM(TALK(ABOUT(YOUR( BRAND.( FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  21. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #10:(Social( Exchange( FLICKR:"PATRICK"DONOVAN" HTTP://WWW.MOBILEYOUTH.ORG"
  22. SOCIAL(EXCHANGE(IS(WHEN( BRANDS(HAVE(A( MEANINGFUL(RELATIONSHIP( WITH(YOUNG(PEOPLE.((( IT(STARTS((AT(THE(POINT(OF(MOBILEYOUTH""ASIA"2011" PURCHASE.( ©"MOBILEYOUTH"2011" FLICKR:(SINKDD( HTTP://WWW.MOBILEYOUTH.ORG"
  23. THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001
  24. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  25. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

×