mobileYouth 2008 Vodafone Consumer Insights Oct 08 3 Key Qs

MobileYouth: 3 Key Questions 1) Who are they? 2) What do they want? 3) How do we give it to them? Levis/Nike

MobileYouth: Perspective The One Quality

Consistently Popular with Youth OTS – What want? Simple

Intro ~ What do youth want? mobileYouth on the street video 1 OTS2 – important?

What is important to youth? mobileYouth on the street video 2 Brands

Consistently Popular with Youth Healthcheck

Mobile Operators Brand Health-check Youth trust for handset brands significantly higher than that for operators (52 vs. 27%) (NB:Europe showed lowest figures) Youth rated “trust” as the key factor that would influence word of mouth, reason to leave/join a network and likelihood of trying out new products and services Youth ranked their “wants” from operators as: 1) better package 2) better customer service 3) better choice of handsets 4) new services/technologies DNA vs Need

When organizational DNA gets in the way Overcome?

(Video) How can Vodafone build trust through dialogue ? Marcomms Mass Market

(Video) How can Vodafone build trust through relevance ? Clarity

(Video) How can Vodafone build trust by being remarkable ? More videos, more info

mobileYouth.org Blogging mobile, youth, marketing and branding trends since 2001 with articles by Josh Dhaliwal and Graham Brown As always, free to read. Includes presentations and videos published by mobileYouth and partners http://www.mobileYouth.org mobileYouthNet.com Networking professionals in the mobile youth space. Watch on-the-street videos of our reporters talking to youth about mobile and marketing. Events calendar, discussion, contacts and more. Join today for free at http://www.mobileYouthNet.com About mobileYouth & mobileYouthNet mobileYouthNet.com mobileYouth.org