×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

(Graham Brown mobileYouth) Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

by Author on Oct 21, 2008

  • 10,282 views

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It could ...

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It could re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem facing the BBC and the recorded music industry the beginnings of a disconnect with young consumers may not be felt today but represents the manifestation of a long term and, importantly, irreversible disease.

Some of the points I discussed in my presentation to Vodafone about the MobileYouth Report include
* How to build trust through relevance by drawing down on the insight from how brands such as Toyota (through Scion) have already achieved this
* How to be a remarkable youth brand (see Jones Soda)
* How to communicate directly with youth through their own channels (eg using Youtube rather than mass media and press releases (in this example we look at EA and the recent Tiger Woods "Jesus Shot" fiasco - which is also very funny).

Statistics

Views

Total Views
10,282
Views on SlideShare
8,831
Embed Views
1,451

Actions

Likes
6
Downloads
548
Comments
2

25 Embeds 1,451

http://www.mobileyouthculture.com 566
http://www.mobileyouth.org 506
http://millennialmarketing.com 92
http://www.mobileyouthconsumers.com 53
http://jubin-freedownload.blogspot.com 44
http://www.slideshare.net 39
http://jubin-freedownload.blogspot.in 39
http://www.youth-marketing-blog.com 32
http://millennialmarketing.blogspot.com 27
http://www.mobilelifereport.com 24
http://translate.googleusercontent.com 9
http://74.125.39.102 3
http://webcache.googleusercontent.com 2
http://www.millennialmarketing.blogspot.com 2
http://jubin-freedownload.blogspot.jp 2
http://www.fachak.com 2
http://jubin-freedownload.blogspot.ru 1
http://jubin-freedownload.blogspot.com.es 1
http://jubin-freedownload.blogspot.kr 1
http://jubin-freedownload.blogspot.fr 1
http://www.jubin-freedownload.blogspot.com 1
http://jubin-freedownload.blogspot.co.uk 1
http://209.85.175.132 1
http://agencyrepublic 1
http://fachak.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Krishan71 Krishan71, marketer Hi,

    Would it be possible to get a copy of this presentation, if yes could it be mailed to krishankant312@gmail.com
    3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • rea_kamkar rea_kamkar great presentation! 4 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

(Graham Brown mobileYouth) Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score (Graham Brown mobileYouth) Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score Presentation Transcript