Malaysia<br />Mobile Youth<br />The mobileYouth® Report 2010<br />Key Facts<br />By Graham D Browntwitter @GrahamDBrown<br...
Key Facts Malaysia<br />Malaysia is Stable<br />Of all the South East Asian mobile youth markets, Malaysia remains stable ...
Stable Malaysia leads growth<br />Malaysia only SE Asian market returning positive annual growth in youth mobile<br />Annu...
Malaysia Mobile Youth Saturated<br />Growth peaks in 2008. 100% penetration reach in 2009<br />Highest growth in net addit...
Revenue Growth Slows<br />Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies<br />Reven...
Metrics drive dilution in 20-29 yrs<br />Targeting net additions results in growth of secondary accounts and revenue dilut...
Download This Powerpointand more…<br />The mobileYouth® Report 2010<br />MobileYouthNet.com<br />7<br />
www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown<br />The mobileYouth® Report 2010<br />8<br />
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(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics

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Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth Malaysia by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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Transcript of "(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics"

  1. 1. Malaysia<br />Mobile Youth<br />The mobileYouth® Report 2010<br />Key Facts<br />By Graham D Browntwitter @GrahamDBrown<br />Download this document<br />mobileYouthnet.com<br />All statistics are sourced from the 2010 mobileYouth report<br />MobileYouthReport.com<br />1<br />
  2. 2. Key Facts Malaysia<br />Malaysia is Stable<br />Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. <br />2) Changing the growth storyMalaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow<br />3) Malaysia is SaturatedIn 20-29 yrs, penetration rates pass 200% - that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution<br />The mobileYouth® Report 2010<br />2<br />
  3. 3. Stable Malaysia leads growth<br />Malaysia only SE Asian market returning positive annual growth in youth mobile<br />Annual change in youth mobile revenues $US Pa<br />The mobileYouth® Report 2010<br />Despite slowdown Malaysian youth revenues continue to grow<br />Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and change in annual spend based on US $ value<br />3<br />
  4. 4. Malaysia Mobile Youth Saturated<br />Growth peaks in 2008. 100% penetration reach in 2009<br />Highest growth in net additions<br />Net Additions (mn pa)<br />Mobile activations by Age (mn pa)<br />The mobileYouth® Report 2010<br />Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners<br />4<br />
  5. 5. Revenue Growth Slows<br />Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies<br />Revenue Dilution<br />Youth monthly ARPU ($)<br />Youth mobile revenues $mn pa<br />The mobileYouth® Report 2010<br />Source mobileYouth 2010Figures based on mobile activations as opposed to individual owners<br />5<br />
  6. 6. Metrics drive dilution in 20-29 yrs<br />Targeting net additions results in growth of secondary accounts and revenue dilution<br />2 activations for every 1 Malaysian youth<br />Mobile penetration %<br />The mobileYouth® Report 2010<br />Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners<br />6<br />
  7. 7. Download This Powerpointand more…<br />The mobileYouth® Report 2010<br />MobileYouthNet.com<br />7<br />
  8. 8. www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown<br />The mobileYouth® Report 2010<br />8<br />

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