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(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics
 

(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics

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Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth ...

Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth Malaysia by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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    (Graham Brown mobileYouth) Mobile Youth Malaysia Statistics (Graham Brown mobileYouth) Mobile Youth Malaysia Statistics Presentation Transcript

    • Malaysia
      Mobile Youth
      The mobileYouth® Report 2010
      Key Facts
      By Graham D Browntwitter @GrahamDBrown
      Download this document
      mobileYouthnet.com
      All statistics are sourced from the 2010 mobileYouth report
      MobileYouthReport.com
      1
    • Key Facts Malaysia
      Malaysia is Stable
      Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
      2) Changing the growth storyMalaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow
      3) Malaysia is SaturatedIn 20-29 yrs, penetration rates pass 200% - that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution
      The mobileYouth® Report 2010
      2
    • Stable Malaysia leads growth
      Malaysia only SE Asian market returning positive annual growth in youth mobile
      Annual change in youth mobile revenues $US Pa
      The mobileYouth® Report 2010
      Despite slowdown Malaysian youth revenues continue to grow
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and change in annual spend based on US $ value
      3
    • Malaysia Mobile Youth Saturated
      Growth peaks in 2008. 100% penetration reach in 2009
      Highest growth in net additions
      Net Additions (mn pa)
      Mobile activations by Age (mn pa)
      The mobileYouth® Report 2010
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
      4
    • Revenue Growth Slows
      Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies
      Revenue Dilution
      Youth monthly ARPU ($)
      Youth mobile revenues $mn pa
      The mobileYouth® Report 2010
      Source mobileYouth 2010Figures based on mobile activations as opposed to individual owners
      5
    • Metrics drive dilution in 20-29 yrs
      Targeting net additions results in growth of secondary accounts and revenue dilution
      2 activations for every 1 Malaysian youth
      Mobile penetration %
      The mobileYouth® Report 2010
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
      6
    • Download This Powerpointand more…
      The mobileYouth® Report 2010
      MobileYouthNet.com
      7
    • www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown
      The mobileYouth® Report 2010
      8