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(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics

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Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth......

Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth Malaysia by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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  • 1. Malaysia
    Mobile Youth
    The mobileYouth® Report 2010
    Key Facts
    By Graham D Browntwitter @GrahamDBrown
    Download this document
    mobileYouthnet.com
    All statistics are sourced from the 2010 mobileYouth report
    MobileYouthReport.com
    1
  • 2. Key Facts Malaysia
    Malaysia is Stable
    Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
    2) Changing the growth storyMalaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow
    3) Malaysia is SaturatedIn 20-29 yrs, penetration rates pass 200% - that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution
    The mobileYouth® Report 2010
    2
  • 3. Stable Malaysia leads growth
    Malaysia only SE Asian market returning positive annual growth in youth mobile
    Annual change in youth mobile revenues $US Pa
    The mobileYouth® Report 2010
    Despite slowdown Malaysian youth revenues continue to grow
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and change in annual spend based on US $ value
    3
  • 4. Malaysia Mobile Youth Saturated
    Growth peaks in 2008. 100% penetration reach in 2009
    Highest growth in net additions
    Net Additions (mn pa)
    Mobile activations by Age (mn pa)
    The mobileYouth® Report 2010
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
    4
  • 5. Revenue Growth Slows
    Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies
    Revenue Dilution
    Youth monthly ARPU ($)
    Youth mobile revenues $mn pa
    The mobileYouth® Report 2010
    Source mobileYouth 2010Figures based on mobile activations as opposed to individual owners
    5
  • 6. Metrics drive dilution in 20-29 yrs
    Targeting net additions results in growth of secondary accounts and revenue dilution
    2 activations for every 1 Malaysian youth
    Mobile penetration %
    The mobileYouth® Report 2010
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
    6
  • 7. Download This Powerpointand more…
    The mobileYouth® Report 2010
    MobileYouthNet.com
    7
  • 8. www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown
    The mobileYouth® Report 2010
    8