(mobileYouth) Loyalty and Churn

ANNUALIZED YOUTH CHURN RATES ACROSS THE 65 MARKETS COVERED IN THE MOBILEYOUTH REPORT AVERAGE JUST OVER 30%
Johnwreford
GethinThomas

YOUTH LOYALTY DOES NOT EXIST. LOWERING CHURN DOESN’T COME FROM INCREASING LOYALTY BUT REDUCING “PAIN” POINTS OR SWITCHING TRIGGERS.
donna56455

8% OF CONSUMERS GIVE UP ON A SERVICE WITHOUT TRYING TO FIND A RESOLUTION.
29% DO NOT THINK ANY OF THE SUPPORT SERVICES AVAILABLE TO THEM ARE EFFECTIVE.
Claire_Sambrook

LOYALTY ISN’T A PROGRAM. COMPANIES WITH THE LOWEST ATTRITION RATES CHAMPION A CORPORATE CULTURE WHERE CUSTOMER SERVICE ISN’T A DEPARTMENT BUT A MARKETING STRATEGY
badshotphotographer

VERIZON HAS HAD THE LOWEST CHURN AMONG ITS COMPETITORS FOR YEARS. IT HAS ALSO HAD THE BEST CUSTOMER SERVICE RANKING AMONG ITS COMPETITORS.
joncomb

CHURN IS SOCIAL. IT OCCURS OVER A PERIOD OF TIME DRIVEN BY SOUR EXPEREINCES AND PEER RECOMMENDATIONS.
Stefano Toscano

RETENTION IS THE NEW ACQUISITION. PROVIDERS FOCUSING ON KEEPING EXISTING CUSTOMERS WILL WIN NEW ONES VIRTUE OF THE EARNED MEDIA CREATED BY PEER RECOMMENDATIONS.
handstrends

STAY TUNED TO MOBILEYOUTH TV FOR MORE ON OUR UPCOMING LOYALTY REPORT 2011.
manfrommanila

http://www.mobileyouth.org	114
http://joshdhaliwal.posterous.com	8
http://youthresearch.amplify.com	2
http://stage.clpbrd.com	2
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(mobileYouth) Loyalty and Churn

by Graham Brown (mobileYouth) on Aug 31, 2010

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(mobileYouth) Loyalty and Churn — Presentation Transcript