(mobileYouth) Loyalty and Churn

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Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year - an attrition cost that totals billions of lost dollars for service providers.

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(mobileYouth) Loyalty and Churn

  1. ANNUALIZED YOUTH CHURN RATES ACROSS THE 65 MARKETS COVERED IN THE MOBILEYOUTH REPORT AVERAGE JUST OVER 30%<br />Johnwreford<br />GethinThomas<br />
  2. YOUTH LOYALTY DOES NOT EXIST. LOWERING CHURN DOESN’T COME FROM INCREASING LOYALTY BUT REDUCING “PAIN” POINTS OR SWITCHING TRIGGERS.<br />donna56455<br />
  3. 8% OF CONSUMERS GIVE UP ON A SERVICE WITHOUT TRYING TO FIND A RESOLUTION. <br />29% DO NOT THINK ANY OF THE SUPPORT SERVICES AVAILABLE TO THEM ARE EFFECTIVE. <br />Claire_Sambrook<br />
  4. LOYALTY ISN’T A PROGRAM. COMPANIES WITH THE LOWEST ATTRITION RATES CHAMPION A CORPORATE CULTURE WHERE CUSTOMER SERVICE ISN’T A DEPARTMENT BUT A MARKETING STRATEGY<br />badshotphotographer<br />
  5. VERIZON HAS HAD THE LOWEST CHURN AMONG ITS COMPETITORS FOR YEARS. IT HAS ALSO HAD THE BEST CUSTOMER SERVICE RANKING AMONG ITS COMPETITORS.<br />joncomb<br />
  6. CHURN IS SOCIAL. IT OCCURS OVER A PERIOD OF TIME DRIVEN BY SOUR EXPEREINCES AND PEER RECOMMENDATIONS.<br />Stefano Toscano<br />
  7. RETENTION IS THE NEW ACQUISITION. PROVIDERS FOCUSING ON KEEPING EXISTING CUSTOMERS WILL WIN NEW ONES VIRTUE OF THE EARNED MEDIA CREATED BY PEER RECOMMENDATIONS.<br />handstrends<br />
  8. STAY TUNED TO MOBILEYOUTH TV FOR MORE ON OUR UPCOMING LOYALTY REPORT 2011.<br />manfrommanila<br />

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