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PONSEL
KAUM
MUDA
DI
SELURUH
DUNIA

  10
STATISTIK
PENTING
UNTUK
2011





www.MobileYouthAroundTheWorld.com

Dipersembahkan
oleh




        Budaya
Ponsel
Kaum
Muda
sejak
2001

               www.mobileYouth.org





www.MobileYouthAroundTheWorld.com

Silakan
unduh
presentasi
graKs
ini
di

       www.MobileYouthAroundTheWorld.com





www.MobileYouthAroundTheWorld.com

Ada
sekitar
1.8
miliar
          Sebagai
sebuah

kaum
muda
pemilik
            negara,
mereka
akan

 ponsel
di
seluruh
              menjadi
negara

       dunia
                   terbesar
di
dunia

                                  SUMBER
MOBILEYOUTH
2011





 www.MobileYouthAroundTheWorld.com

Di
tahun
2012,

                                 satu
dari
seKap

                                  lima
pemuda

                                 pemilik
ponsel

                                  di
dunia
akan

                                    berada
di

                                      India.

                                     SUMBER
MOBILEYOUTH
2011




www.MobileYouthAroundTheWorld.com

Kaum
muda

                                membelanjakan
lebih

                                           dari


                               3
ribu
triliun
Rupiah
per

                                 tahun
untuk
layanan

                                ponsel
–
atau
10%
dari

                               penghasilan
habis
pakai

                                        mereka.




                                     SUMBER
MOBILEYOUTH
2011





www.MobileYouthAroundTheWorld.com

60%
kaum
muda
Kdur

                           membawa
ponsel
mereka

SUMBER
MOBILEYOUTH
2011



www.MobileYouthAroundTheWorld.com

KeKka
diberi
pilihan

                            untuk
menghabiskan

                               100
ribu
Rupiah

                               terakhir
mereka

                            untuk
beli
pulsa
atau

                                beli
makanan


                            80%
kaum
muda
akan

                             memilih
untuk
beli

                                   pulsa

                       SUMBER
MOBILEYOUTH
2011



www.MobileYouthAroundTheWorld.com

Dengan
munculnya
teknologi
messenger
seperK
BBM,

Weibo,
Whatsup
&
QQ
,
penggunaan
SMS
oleh
kaum
muda

     akan
menurun
20%
dalam
5
tahun
mendatang

                                      SUMBER
MOBILEYOUTH
2011





 www.MobileYouthAroundTheWorld.com

SUMBER

MOBILEYOUTH
2011
    Industri
ponsel
telah
meraup

                              lebih
dari
$1
triliun
dari
SMS

                                    dalam
dekade
terakhir.
 

                                                            .


                            Kaum
muda
menemukan
SMS.

                                                        
   .


                               Apa
lagi
yang
akan
mereka

                                               temukan?





www.MobileYouthAroundTheWorld.com

Di
2011,
kaum
muda

lebih
banyak
membeli

 smartphone
melalui

 jalur
yang
diberi

   bukan
dibeli




                          SUMBER
MOBILEYOUTH
2011

     ArKnya
dari

Rekomendasi,

  bukan
Iklan

www.MobileYouthAroundTheWorld.com

Merek
yang
“disukai”
 Merek
yang
“dicintai”

  mendapatkan
65%
      mendapatkan
35%

 pangsa
pasar
handset
 pangsa
pasar
tetapi

       dan
20%
         mendapatkan
80%

    keuntungannya
       keuntungannya

                                         SUMBER

                                     MOBILEYOUTH
2011





www.MobileYouthAroundTheWorld.com

Unduh
presentasi
ini
secara
graKs
di

    www.MobileYouthAroundTheWorld.com





www.MobileYouthAroundTheWorld.com


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(Graham Brown mobileYouth) Ponsel Kaum Muda Di Seluruh Dunia (Mobile Youth Around The World)