(Graham Brown mobileYouth) Instant Grass XBox Case Study

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Instant Grass South Africa Case Study of XBox 360 Youth Research and Marketing Case Study

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  • Incentivised for the Mongoose Bloggers/ Forums/ Websites Guiness World Record for longest – ‘SA only has 7 Guiness World Records’ Party’s, Events, Campus Competitions, live hook ups etc…
  • (Graham Brown mobileYouth) Instant Grass XBox Case Study

    1. CASE STUDY
    2. The Challenge: To raise awareness and create buzz around the launch of the X-Box360 in South Africa. The Solution: Profile 25 influential gamers and treat as VIPs; consoles & exclusive releases of games. Give the Seed network free reign to interpret the X-Box logo & icons, offering brand new product as reward for the most exciting ideas. See video here: http://www.youtube.com/watch?v=wFg9YThrv0U INSTANT GRASS CASE STUDY: MICROSOFT X-BOX 360
    3. CASE STUDY: XBOX 360 Tribe identification
    4. Mapping the need states Grid CASE STUDY: XBOX 360 Social The need to connect and experience gaming through other people. Personal The need to invent a grander identity and experience for themselves. Statistic The need to accentuate themselves through competition. Combat The need for risk and reward without real world consequences.
    5. Mapping a Needs State Grid Social Personal Statistic Combat The Pest The Stoner The New Husband The Family Gamer The Jock The Kasi Student Vim Diesel Indian Techie 1 3 Seeders Niche The Buppie Materialist Creative Kid Silver Spooner
    6. CASE STUDY: XBOX 360 3. VIP Brand Experience Tooled with Sticky Stories 2. Recruitment Identify Advocates From needs State Grid Youth Gaming Tribes Feedback & Insights Feedback & Insights
    7.  
    8. For More Case Studies in Youth Marketing Visit www.YouthResearchPartners.com
    9. Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com

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