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Author: Graham Brown ...

Author: Graham Brown
By 2011, One in Five of the world's mobile owning youth will be living in India. Check out the latest presentation on mobile youth India by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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(Graham Brown mobileYouth) India: 1 in 5 Presentation Transcript

  • 1. By 2011, one in five of world’s mobile youth will be living in india
    By Graham D Browntwitter @GrahamDBrown
    The mobileYouth® Report 2010
    Key Facts: MobileYouth India
    Download this document
    mobileYouthnet.com
    All statistics are sourced from the 2010 mobileYouth report
    MobileYouthReport.com
    1
  • 2. Key Facts India
    1) India is YoungHalf (47%) of all Indians are under 30 (compared to 34% USA, 27% Germany). There are 550 million Indian Youth
    2) India will become world’s largest youth mobile market India will pass china reaching 281m activations. By 2011, indian mobile youth will outweigh the complete US mobile market for all ages.
    3) MNP is a major threatMobile number portability. indian mobile operators face a serious threat from volume driven strategies compounding churn and $6bn in lost revenues in 2010.
    The mobileYouth® Report 2010
    2
  • 3. India mobile youth reach 300m
    INDIAN YOUTH WILL PASS TOTAL USA ALL-AGE MARKET BY 2011
    The mobileYouth® Report 2010
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
    3
  • 4. India Leads world in youth mobile ownership
    Passes china in 2010 to reach 281m activations
    255m
    $58b
    $31b
    281m
    97m
    CHINA
    $21b
    The mobileYouth® Report 2010
    $21b
    32
    USA
    $19b
    76m
    JAPAN
    INDIA
    SUBSCRIPTIONS (AGE <30)
    VALUE $BN PA
    BRAZIL
    4
    SOURCE MOBILEYOUTH DATA 2010 AGES 5-29
  • 5. MNP accelerates Youth Churn
    Operators will lose $6n in 2010 as a result of switching, inactivity and secondary accounts
    Mobile Number Portability
    Spikes youth churn
    Churned youth accounts mn pa
    Cost to operators $m pa
    The mobileYouth® Report 2010
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and churn counted as switched network, secondary or inactive accounts
    5
  • 6. Metrics drive dilution in 20-29 yrs
    Targeting net additions results in growth of secondary accounts and revenue dilution
    Youth Penetration passes 100% in 2010
    Mobile penetration %
    The mobileYouth® Report 2010
    Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
    6
  • 7. Download This Powerpointand more…
    The mobileYouth® Report 2010
    MobileYouthNet.com
    7
  • 8. www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown
    The mobileYouth® Report 2010
    8