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(Graham Brown mobileYouth) India: 1 in 5

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Author: Graham Brown ...

Author: Graham Brown
By 2011, One in Five of the world's mobile owning youth will be living in India. Check out the latest presentation on mobile youth India by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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    (Graham Brown mobileYouth) India: 1 in 5 (Graham Brown mobileYouth) India: 1 in 5 Presentation Transcript

    • By 2011, one in five of world’s mobile youth will be living in india
      By Graham D Browntwitter @GrahamDBrown
      The mobileYouth® Report 2010
      Key Facts: MobileYouth India
      Download this document
      mobileYouthnet.com
      All statistics are sourced from the 2010 mobileYouth report
      MobileYouthReport.com
      1
    • Key Facts India
      1) India is YoungHalf (47%) of all Indians are under 30 (compared to 34% USA, 27% Germany). There are 550 million Indian Youth
      2) India will become world’s largest youth mobile market India will pass china reaching 281m activations. By 2011, indian mobile youth will outweigh the complete US mobile market for all ages.
      3) MNP is a major threatMobile number portability. indian mobile operators face a serious threat from volume driven strategies compounding churn and $6bn in lost revenues in 2010.
      The mobileYouth® Report 2010
      2
    • India mobile youth reach 300m
      INDIAN YOUTH WILL PASS TOTAL USA ALL-AGE MARKET BY 2011
      The mobileYouth® Report 2010
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
      3
    • India Leads world in youth mobile ownership
      Passes china in 2010 to reach 281m activations
      255m
      $58b
      $31b
      281m
      97m
      CHINA
      $21b
      The mobileYouth® Report 2010
      $21b
      32
      USA
      $19b
      76m
      JAPAN
      INDIA
      SUBSCRIPTIONS (AGE <30)
      VALUE $BN PA
      BRAZIL
      4
      SOURCE MOBILEYOUTH DATA 2010 AGES 5-29
    • MNP accelerates Youth Churn
      Operators will lose $6n in 2010 as a result of switching, inactivity and secondary accounts
      Mobile Number Portability
      Spikes youth churn
      Churned youth accounts mn pa
      Cost to operators $m pa
      The mobileYouth® Report 2010
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and churn counted as switched network, secondary or inactive accounts
      5
    • Metrics drive dilution in 20-29 yrs
      Targeting net additions results in growth of secondary accounts and revenue dilution
      Youth Penetration passes 100% in 2010
      Mobile penetration %
      The mobileYouth® Report 2010
      Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
      6
    • Download This Powerpointand more…
      The mobileYouth® Report 2010
      MobileYouthNet.com
      7
    • www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown
      The mobileYouth® Report 2010
      8