(Graham Brown mobileYouth) India: 1 in 5

By 2011, one in five of world’s mobile youth will be living in india
By Graham D Browntwitter @GrahamDBrown
The mobileYouth® Report 2010
Key Facts: MobileYouth India
Download this document
mobileYouthnet.com
All statistics are sourced from the 2010 mobileYouth report
MobileYouthReport.com
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Key Facts India
1) India is YoungHalf (47%) of all Indians are under 30 (compared to 34% USA, 27% Germany). There are 550 million Indian Youth
2) India will become world’s largest youth mobile market India will pass china reaching 281m activations. By 2011, indian mobile youth will outweigh the complete US mobile market for all ages.
3) MNP is a major threatMobile number portability. indian mobile operators face a serious threat from volume driven strategies compounding churn and $6bn in lost revenues in 2010.
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India mobile youth reach 300m
INDIAN YOUTH WILL PASS TOTAL USA ALL-AGE MARKET BY 2011
Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
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India Leads world in youth mobile ownership
Passes china in 2010 to reach 281m activations
255m
$58b
$31b
281m
97m
CHINA
$21b
$21b
32
USA
$19b
76m
JAPAN
INDIA
SUBSCRIPTIONS (AGE <30)
VALUE $BN PA
BRAZIL
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SOURCE MOBILEYOUTH DATA 2010 AGES 5-29

MNP accelerates Youth Churn
Operators will lose $6n in 2010 as a result of switching, inactivity and secondary accounts
Mobile Number Portability
Spikes youth churn
Churned youth accounts mn pa
Cost to operators $m pa
Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and churn counted as switched network, secondary or inactive accounts
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Metrics drive dilution in 20-29 yrs
Targeting net additions results in growth of secondary accounts and revenue dilution
Youth Penetration passes 100% in 2010
Mobile penetration %
Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners
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Download This Powerpointand more…
MobileYouthNet.com
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www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown
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(Graham Brown mobileYouth) India: 1 in 5

by Graham Brown (mobileYouth) on Feb 23, 2010

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