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(Graham Brown mobileYouth)  I am...not interested in mobile marketing
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(Graham Brown mobileYouth) I am...not interested in mobile marketing


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Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from

Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from

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  • 1. I am your future ...and I'm not interested in Mobile Marketing by
  • 2. I am all your young customers
  • 3. You are every iPhone owning, twittering mobile exec out there
  • 4. You talk about “Mobile Marketing” “Value Chains” “Killer Apps” and “End Users”
  • 5. I talk about boyfriends college and looking good in front of my mates
  • 6. You wake up thinking about mobile, your products and your focus group results
  • 7. I wake up thinking about me
  • 8. You call me a “user”
  • 9. I do not do drugs
  • 10. You think a 6 % success rate is a success
  • 11. 94% of us thought it was a FAIL
  • 12. You're marketing like it was 1999
  • 13. I have very little attention or trust to go round My attention is your biggest cost
  • 14. You talk about “engagement” and being part of our conversations
  • 15. I say do something remarkable first
  • 16. You think your mobile marketing campaign is great
  • 17. I didn't see the moonwalking bear
  • 18. You say you are cool and relevant to youth
  • 19. I say stop talking, prove it
  • 20. You can go home and congratulate yourself on raising your brand awareness through another mobile campaign
  • 21. I can get on with my life and forget about you
  • 22. You call us “the connected generation”
  • 23. I can't remember the last time you weren't on Twitter/ Facebook or using your iPhone
  • 24. You're plotting your next campaign with your planning agency
  • 25. I'm plotting to go to RockCorps and Red Bull Music Academy
  • 26. You think I'm interested in hearing about your latest technology
  • 27. I'm interested in hearing what you're doing about climate change
  • 28. You say “how about trying my latest product/ widget/ whatever?”
  • 29. I say join the queue
  • 30. You say my 2009 is all about “location”
  • 31. I say the only location is my place and you've never bothered to visit
  • 32. You have no idea why I'm interested in your product
  • 33. That's why you say “I'm going to use it in niche time”
  • 34. You think that you have a good brand
  • 35. I think “good” is not good enough
  • 36. You keep saying I want it free, free, free...
  • 37. That's because you have no idea what I want
  • 38. You say I am not the main revenue concern for your industry
  • 39. I say give us back the $2 trillion you made from SMS That was our discovery, not yours
  • 40. You say I want fun, cool and entertainment
  • 41. I say give me something that will help me belong, help me be significant
  • 42. You think about
  • 43. I think about
  • 44. You said 73 % of us were interested in your product
  • 45. What was your product again?
  • 46. “ people only care that you know When they know that you care” (z.ziglar
  • 47. Dedicated to all those writers who really understand youth... * Barking Robot by Derek Baird * Big Brand on Campus by Benjamin Leis * Canadian University Marketing by Morgan Coudray *’s Millennials Changing America Blog by Alex Steed * China Youth Watch - China Youthology by Lisa Li Yi * Digital Youth Research @ Berkeley * Gen Y Music Marketing and Social Media by Greg Rollett * Hard Knox Life by Dave Knox * How to Break Anything by Kyle Studstill * Mediasnackers by DK * Millenial Marketing by Carol Phillips * Reach Students by Luke Mitchell * Shaping Youth by Amy Jussel * TeenLab at Alcatel Lucent by Jennifer Carole * The Marketing Student by David Fallarme * Three Billion by Paul MacGregor * Tyler Reed (Younique) * Youth Marketing Buzz * Youth Media Reporter by Ingrid Hu Dahl * Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis
  • 48. By Graham Brown Author MobileYouth