I am your future ...and I'm not interested in Mobile Marketing by mobileYouth.org

I am all your young customers

You are every iPhone owning, twittering mobile exec out there

You talk about “Mobile Marketing” “Value Chains” “Killer Apps” and “End Users”

I talk about boyfriends college and looking good in front of my mates

You wake up thinking about mobile, your products and your focus group results

I wake up thinking about me

You call me a “user”

I do not do drugs

You think a 6 % success rate is a success

94% of us thought it was a FAIL

You're marketing like it was 1999

I have very little attention or trust to go round My attention is your biggest cost

You talk about “engagement” and being part of our conversations

I say do something remarkable first

You think your mobile marketing campaign is great

I didn't see the moonwalking bear

You say you are cool and relevant to youth

I say stop talking, prove it

You can go home and congratulate yourself on raising your brand awareness through another mobile campaign

I can get on with my life and forget about you

You call us “the connected generation”

I can't remember the last time you weren't on Twitter/ Facebook or using your iPhone

You're plotting your next campaign with your planning agency

I'm plotting to go to RockCorps and Red Bull Music Academy

You think I'm interested in hearing about your latest technology

I'm interested in hearing what you're doing about climate change

You say “how about trying my latest product/ widget/ whatever?”

I say join the queue

You say my 2009 is all about “location”

I say the only location is my place and you've never bothered to visit

You have no idea why I'm interested in your product

That's why you say “I'm going to use it in niche time”

You think that you have a good brand

I think “good” is not good enough

You keep saying I want it free, free, free...

That's because you have no idea what I want

You say I am not the main revenue concern for your industry

I say give us back the $2 trillion you made from SMS That was our discovery, not yours

You say I want fun, cool and entertainment

I say give me something that will help me belong, help me be significant

You think about

I think about

You said 73 % of us were interested in your product

What was your product again?

“ people only care that you know When they know that you care” (z.ziglar

Dedicated to all those writers who really understand youth... * Barking Robot by Derek Baird * Big Brand on Campus by Benjamin Leis * Canadian University Marketing by Morgan Coudray * Change.org’s Millennials Changing America Blog by Alex Steed * China Youth Watch - China Youthology by Lisa Li Yi * Digital Youth Research @ Berkeley * Gen Y Music Marketing and Social Media by Greg Rollett * Hard Knox Life by Dave Knox * How to Break Anything by Kyle Studstill * Mediasnackers by DK * Millenial Marketing by Carol Phillips * Reach Students by Luke Mitchell * Shaping Youth by Amy Jussel * TeenLab at Alcatel Lucent by Jennifer Carole * The Marketing Student by David Fallarme * Three Billion by Paul MacGregor * Tyler Reed (Younique) * Youth Marketing Buzz * Youth Media Reporter by Ingrid Hu Dahl * Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis

By Graham Brown Author MobileYouth