(GrahamDBrown) 3 Misunderstandings about Holacracy and The Customer Experience

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3 Misunderstandings about Holacracy and The Customer Experience

Holacracy is about as far from an “anything goes” world as you could possibly get.

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(GrahamDBrown) 3 Misunderstandings about Holacracy and The Customer Experience

  1. 1. grahamdbrown.com http://www.grahamdbrown.com/3-misunderstandings-about-holacracy-and-the-customer-experience/ gbrown 3 Misunderstandings about Holacracy and The Customer Experience First misunderstanding: Holacracy is non-hierarchical? (Source) The f irst nonsense in this discussion is the notion that holacracy is non-hierachical. Holacracy, a management practice developed by the entrepreneur, Brian Robertson, in his f irm Ternary Sof tware and introduced to the world in a 2007 article, puts a lot of emphasis on consensual, democratic decision-making and getting everyone’s opinion. At the same time, holacracy is explicitly and strongly hierarchical. If you read the introductory article or the Holacracy Constitution 4.0 (2013), you will see that holacracy is hierarchy on steroids: the hierarchy is spelled out in more detail than in any conventional organization you have ever seen. Basically, in holacracy, there is a hierarchy of circles, which are to be run according to detailed democratic procedures. At the same time, each circle operates within the hierarchy. Each higher circle tells its lower circle (or circles), what its purpose is and what is expected of it. It can do anything to the lower circle— change it, re-staf f it, abolish it—if it doesn’t perf orm according to the higher circle’s expectations. The word “customer” or a ref erence to any f eedback mechanism f rom the customer don’t appear even once in the Holacracy Constitution. The arrangements are purely inward-looking and vertical. In holacracy, each circle must meet the purpose as def ined by its higher circle. That purpose could be to delight customers or it could be to make as much money as possible by taking advantage of customers with “bad prof its”: the Holacracy Constitution is silent on what the purpose is. Brian Robertson has expressed the personal hope that the chosen purpose will be noble. But the Holacracy Constitution doesn’t make that hope explicit. Holacracy is neutral on the choice of purpose: neither the customer nor f eedback f rom the customer f igure in the Constitution at all. BUILDING WALLS vs BUILDING BRIDGES Walls Bridges Purpose Protect, Control Curate, Connect Music DRM, piracy laws, punitive distribution agreements, top-down distribution structure, shelf -space File sharing, on-demand, Youtube videos Gaming Xbox One. Prevent gamers sharing physical product or playing with f riends in same room. DRM. Of f line sharing of games, gamer f orums, multiplayer online but same room, hacking & mods Customer Service Isolated, departmentalized, process controlled, scripted Cross-departmental strategy, core of Customer Experience, everyone’s responsibility Corporate Culture Hierarchical, territorial, authority gradient, departmental, distance f rom customer Flat structure, close contact with customer, empowered at f rontline How to Create Exceptional Customer Experience
  2. 2. Zappos CEO Tony Hsieh has a messy desk (photo) Customer Service at Every Stage of Growth: How Zappos Delivers Exceptional Customer Experience The Secret of Loyalty is Customer Experience (Video) How Zappos Creates Customer Experience when employees answer the phone 3 Misunderstandings about Holacracy and The Customer Experience Premium CX Research How to create an amazing experience that drives sales and word of mouth The Apple Customer Experience: how can brands replicate it? Youth Buyology: why youth buy Second misunderstanding: No managers in holacracy? The second misunderstanding in the media is the notion that in holacracy there are no managers. In a holacracy, there may be no one with the title of “manager”, but there are “roles” that are, in every respect except the title, “managers”. Thus Brian Robertson wrote in his basic 2007 article: “At Ternary, we have a ‘Project Manager’ role, accountable f or: Creating and maintaining a project release plan. Facilitating creation of contracts. Invoicing clients at the end of each month. Sending a daily status e-mail to the project team. Holding a retrospective after each phase of a project. Publishing project metrics at operational meetings.…” The f act that this “project manager role” isn’t called a Project Manager doesn’t mean that there are no managers. Nor does the f act that the accountabilities of the role can be changed in accordance of the governing rules of the circle make him or her any less of a manager in the normal sense of that word. In f act the responsibilities of the “core roles” in holacracy, such as Lead Link, Rep Link, Facilitator and Secretary, are spelled out in exhaustive detail in the Holacracy Constitution. Any responsibility that isn’t explicitly covered is assigned to one of these roles. To suggest that there are no managers here is absurd. Third misunderstanding: In holacracy, anything goes? Most of the media hysteria about the announcement at Zappos stems f rom these two misunderstandings: no hierarchy and no managers, hence chaos. These misunderstandings would dissolve upon reading Koestler, Wilber, the Holacracy Constitution or any of the related documents. If anything, the degree of hierarchical prescriptiveness in holacracy is mind-boggling. In f act, to an outsider, it is a wonder that anyone in a holacracy ever masters these detailed procedures without the help of a resident lawyer, or that people ever have time to get anything done and deliver value to customers, given the time and ef f ort needed to master and comply with these immensely complicated internal procedures. It may be that once people get the hang of the arrangements, they’re not as complicated as they look. But holacracy is about as f ar f rom an “anything goes” world as you could possibly get.
  3. 3. Zappos and the Customer Experience How Zappos Creates Customer Experience when employees answer the phone 3 Misunderstandings about Holacracy and The Customer Experience Zappos Holacracy: No f ixed staf f hierarchy Zappos CEO Tony Hsieh has a messy desk (photo) Zappos will use Instagram OOTD Self ies to help you do the shopping

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