(Graham Brown) Meet the SOCIAL CUSTOMER: 10 insights into how's she changed

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Meet the SOCIAL CUSTOMER by Graham Brown (mobileYouth)

Published in: Technology, Business

(Graham Brown) Meet the SOCIAL CUSTOMER: 10 insights into how's she changed

  1. Meet the Social Customer 10 insights into her world
  2. by Graham Brown Digital Anthropologist Author Cultural Explorer
  3. insights into how she s changed 10
  4. Get more of my INSIGHTS and PRESENTATIONS CLICK HERE
  5. OK, let s go
  6. She is Social by Design ...hardwired to connect 1
  7. Her real identity lies beyond the reach of BIG DATA 2
  8. She is not a demographic segment ...but defined by her interests 3
  9. She doesn t buy stuff but what stuff does for her 4
  10. She isn t loyal to any brand ...but loyal to what that brand does for her 5
  11. Her attention ...is your biggest cost 6
  12. She buys on the recommendation ...of Friends not Ad Agencies 7
  13. She looks at your marketing and asks... where am I in this story? 8
  14. She s not a Digital Native ...but an Offline Immigrant 9
  15. She finds all meaning Offline and uses Online to get there 10
  16. z Don t forget to Like this presentation!
  17. Get more of my INSIGHTS and PRESENTATIONS CLICK HERE

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