(Graham Brown) Social Space

Social Spacenew frontiers for marketing ﬂickr (c) sasha {fujin} 1

What is Social Space?Discover the Social Code: www.AllisSocial.com ﬂickr (c) Raleene 2

ﬂickr (c) dullhunk Social Thinking helps us better understand the human Social Code. We constantly seek out Social Space to belong and be signiﬁcant. This is the basic DNA of human behavior.Discover the Social Code: www.AllisSocial.com 3

Why do you need to know?Discover the Social Code: www.AllisSocial.com ﬂickr (c) Helga Weber 4

We need to move marketing on from being about clever, funny ad campaigns to a deeper understanding of human behavior. We need to understand how we can give people Social Tools to create Social Space rather than interrupt them with our own messages.Discover the Social Code: www.AllisSocial.com ﬂickr(c) Presleyjesus 5

7 6 9 2 5 1 10 8 3 4 Social Spaces World MapDiscover the Social Code: www.AllisSocial.com 6

#1 Bubblegum Alley turn hostile concrete landscapes into human storiesDiscover the Social Code: www.AllisSocial.com ﬂickr (c) emdot 7

#2 Guerilla Gardening create meaning in the meaninglessDiscover the Social Code: www.AllisSocial.com ﬂickr (c) Grant Neufeld 8

flickr (c) danw flickr (c) cactusthesaint #3 Photos on the Train make the unsocial, unfriendly a shared experience. make it social again flickr (c) incendiarymind flickr (c)Discover the Social Code: www.AllisSocial.com an_untrained_eye 9

#4 BBM Groups create discrete space for friendsDiscover the Social Code: www.AllisSocial.com ﬂickr (c) SophieSchieli 10

#5 Lovelocks turn the industrial into stories of loveDiscover the Social Code: www.AllisSocial.com image (c) Wikipedia 11

#6 Urban Art reclaim the streets, re-empower ﬂickr (c) manumilouDiscover the Social Code: www.AllisSocial.com 12

#7 Txtspklanguage as a barrier to deﬁne who’s “in” and who’s “out” LanguageDiscover the Social Code: www.AllisSocial.com ﬂickr (c) slava 13

#8 Food Blogs return the modern act of eating alone to a shared social experienceDiscover the Social Code: www.AllisSocial.com ﬂickr(c) moriza 14

#9 Clean Up London reclaim your social space from fearDiscover the Social Code: www.AllisSocial.com 15

#10 Occupy reclaim social space to overcome powerlessness ﬂickr (c) edenpicturesDiscover the Social Code: www.AllisSocial.com 16

What tools are you creating to help people make their own Social Space? How are you co-creating with your customers to build Social Space? Are you finding new ways to tell your brand story or are you finding new ways to help people tell theirs?Discover the Social Code: www.AllisSocial.com flickr(c) Jesslee Cuizon 17

Social Space www.AllisSocial.com Book + Insights + BlogDiscover the Social Code: www.AllisSocial.com ﬂickr (c) sasha {fujin} 18

http://curiosityclutter.posterous.com	182
http://posterous.com	71
http://journal.olishaw.com	29
http://www.allissocial.com	22
http://stream.olishaw.com	3
http://a0.twimg.com	1
http://allissocial.tumblr.com	1
http://socialofficesuite.com	1
http://www.mobileyouth.org	1

(Graham Brown) Social Space

by Graham Brown (mobileYouth) on Oct 26, 2011

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(Graham Brown) Social Space — Presentation Transcript