(Graham Brown mobileYouth) If you want to sell technology, stop trying to “have a conversation” with your customers
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“If you could only take one electronic device on to a deserted island, what would it be?” ...
“If you could only take one electronic device on to a deserted island, what would it be?”
It was the kind of question any handset manufacturer would commissioned its social media agency to ask its fans on Facebook.
Except, this was Samsung, and its “fans” didn’t care less.
Brands can’t get enough of the “have a conversation with the customers” thing these days.
But does it work?
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