(Graham Brown mobileYouth) How to Youthsource like Ford
by Graham Brown (mobileYouth), Author & Director at mobileYouth - youth mobile culture on Jun 28, 2011
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Graham Brown of mobileYouth
Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of the Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.
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