10 Marketing Lessons from RockCorps
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The document discusses 10 marketing lessons that can be learned from RockCorps, an organization that inspires youth to volunteer. RockCorps checks all the boxes that large brands have struggled with for engaging youth in an authentic way without direct selling. The lessons include selling values over brands, creating lasting campaigns, providing social tools for users to connect, influencing influencers within communities, supporting communities, marketing with youth rather than to them, and connecting customers through shared experiences rather than products alone.
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10 Marketing Lessons from RockCorps
- 1. Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org
- 2. WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org
- 3. #1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org
- 4. #2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
- 5. #3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
- 6. #4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org
- 7. #5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org
- 8. #6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org
- 9. #7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org
- 10. #8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org
- 11. Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org
- 12. #10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org
- 13. Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org
- 14. From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org
- 15. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org