Good Causes = Good Marketing? (A look at RockCorps by Graham Brown)

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+ George Sciberras. to appreciate the PPS, download it. 4 months ago
WELL GRAHAM, I DON’T KNOW IF YOU EVER HEARD OF FRANK ZAPPA an American composer, electric guitarist, record producer and film director. Amogst his many compositions he wrote one that stuck to mind for a number of years. It is called I AM THE SLIME and in my opinion it approaches what you wrote in your PPS, namely that of interacting around the brand without being sold to. Here are the lyrics.

I am gross and perverted
Im obsessed n deranged
I have existed for years
But very little had changed
I am the tool of the government
And industry too
For I am destined to rule
And regulate you
I may be vile and pernicious
But you cant look away
I make you think Im delicious
With the stuff that I say
I am the best you can get
Have you guessed me yet?
I am the slime oozin out
From your tv set
You will obey me while I lead you
And eat the garbage that I feed you
Until the day that we dont need you
Dont got for help...no one will heed you
Your mind is totally controlled
It has been stuffed into my mold
And you will do as you are told
Until the rights to you are sold

Thats right, folks..
Dont touch that dial
Well, I am the slime from your video
Oozin along on your livinroom floor
I am the slime from your video
Cant stop the slime, people, lookit me go

you can listen to it by clicking here:-
http://www.youtube.com/watch?v=keKfnjeKHao&feature=PlayList&p=004D28D30267C528&index=26&ytsession=skZM0YsyXVZBrlmuSn0zeEGF_uO9pE3R7PPxXlYhvmZ0xIy1kHMRSOoJivq8RTSLl1kAV0m4whsSAhYkrk-p2x7cf8U
+ Graham Brown 4 months ago
Slide 10 should read 'Support your community' (Slideshare bug)

Notes on slide 1

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Tags orange volunteering social y youth causes geny millenials rockcorps mobile gen boost

Good Causes = Good Marketing? (A look at RockCorps by Graham Brown) - Presentation Transcript

Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org
WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org
#1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org
#2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
#3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
#4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org
#5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org
#6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org
#7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org
#8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org
Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org
#10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org
Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org
From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org
Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org