(Graham Brown mobileYouth) Good Causes = Good Marketing?

Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org

WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org

#1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org

#2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org

#3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org

#4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org

#5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org

#6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org

#7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org

#8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org

Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org

#10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org

Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org

From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org

Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org

http://www.mobileyouth.org	70
http://www.youthmobiletrends.com	5
http://www.slideshare.net	4
http://mobileyouth.posterous.com	3
http://kenyanteen.blogspot.com	2
http://www.youth-marketing-blog.com	1

(Graham Brown mobileYouth) Good Causes = Good Marketing?

by Graham Brown (mobileYouth) on Jul 17, 2009

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(Graham Brown mobileYouth) Good Causes = Good Marketing? — Presentation Transcript