Good
Causes

Good
Marketing?
       10 Marketing Lessons from RockCorps
    twitter: grahamdbrown
graham.brown@mobileyouth...
WHY ROCKCORPS?
                                       An Introduction
                           When I first heard about ...
#2 Create don’t Campaign




    twitter: grahamdbrown
graham.brown@mobileyouth.org
#3 Leave a Legacy.
          Outlive your Advertising Campaign




    twitter: grahamdbrown
graham.brown@mobileyouth.org
#4 Provide Social Tools
Give them Something




                                  Social Currency
    to Care About




  ...
#5 Sell the
                                                                         Need
                                ...
#6 Influence the Influencers
          Stop Selling to Everyone.
Sell to the 10% already sold on your brand
     twitter: ...
#7 Support your Community
    twitter: grahamdbrown
graham.brown@mobileyouth.org
#8 Lead the Tribe.




              Create a Movement
    twitter: grahamdbrown
graham.brown@mobileyouth.org
Sell your ability to Connect Your
       Customers not the product



    twitter: grahamdbrown
graham.brown@mobileyouth.o...
#10 Market
                               With not To




    twitter: grahamdbrown
graham.brown@mobileyouth.org
Are you marketing to or
             Are you marketing with ?




    twitter: grahamdbrown
graham.brown@mobileyouth.org
From Argentina to Zaire
            We’ve got your youth data
                    covered
                   Click Here


...
Graham Brown
                                 mobileYouth.org

                                  Youth Marketing
         ...
(Graham Brown mobileYouth) Good Causes = Good Marketing?
Upcoming SlideShare
Loading in...5
×

(Graham Brown mobileYouth) Good Causes = Good Marketing?

1,818

Published on

Graham Brown mobileYouth.org takes a look at the Orange/Boost Mobile partnership with non-profit RockCorps and asks whether entering good causes can mean more than simple CSR and fulfilling the PR pledge. Good causes can equate to better marketing than your ad agency can churn out. Read the PPT, Watch the Video and enjoy!

Published in: Technology, Business
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,818
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

Transcript of "(Graham Brown mobileYouth) Good Causes = Good Marketing?"

  1. 1. Good Causes Good Marketing? 10 Marketing Lessons from RockCorps twitter: grahamdbrown graham.brown@mobileyouth.org
  2. 2. WHY ROCKCORPS? An Introduction When I first heard about RockCorps I thought it was a good example of corporates getting involved in youth communities. so many years. Watch the video, see how youthstarted to dig further the brand without However, when I are interacting around I realized this being sold to. Here we have a contender for the exceptional. of youth marketing. wasn’t good this was future model Not only did it inspire youth with something to care about but it also checked all the youth marketing Graham Brown boxes that large brands have been sweating over for mobileYouth so many years. Watch the video, see how youth are PS: no affiliation with interacting around the brand without being sold to. Boost, Orange or Here we have a contender for the future model of RockCorps youth marketing. twitter: grahamdbrown graham.brown@mobileyouth.org
  3. 3. #1 Sell Your Values Not Your Brand twitter: grahamdbrown graham.brown@mobileyouth.org
  4. 4. #2 Create don’t Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
  5. 5. #3 Leave a Legacy. Outlive your Advertising Campaign twitter: grahamdbrown graham.brown@mobileyouth.org
  6. 6. #4 Provide Social Tools Give them Something Social Currency to Care About to Talk About Give them twitter: grahamdbrown graham.brown@mobileyouth.org
  7. 7. #5 Sell the Need to Belong It’s not about logic, it’s the emotion. and the Need to Be Significant twitter: grahamdbrown graham.brown@mobileyouth.org
  8. 8. #6 Influence the Influencers Stop Selling to Everyone. Sell to the 10% already sold on your brand twitter: grahamdbrown graham.brown@mobileyouth.org
  9. 9. #7 Support your Community twitter: grahamdbrown graham.brown@mobileyouth.org
  10. 10. #8 Lead the Tribe. Create a Movement twitter: grahamdbrown graham.brown@mobileyouth.org
  11. 11. Sell your ability to Connect Your Customers not the product twitter: grahamdbrown graham.brown@mobileyouth.org
  12. 12. #10 Market With not To twitter: grahamdbrown graham.brown@mobileyouth.org
  13. 13. Are you marketing to or Are you marketing with ? twitter: grahamdbrown graham.brown@mobileyouth.org
  14. 14. From Argentina to Zaire We’ve got your youth data covered Click Here twitter: grahamdbrown graham.brown@mobileyouth.org
  15. 15. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown graham.brown@mobileyouth.org

×