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(mobileYouth) Fanta Kenya Case Study

by Graham Brown (mobileYouth) on May 26, 2010

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Fanta (a Coca-Cola Brand) together with Teenwise Media Group produced an annual series of regional dancing and singing contests throughout Kenyan high schools. Culminating in a year end national comp...

Fanta (a Coca-Cola Brand) together with Teenwise Media Group produced an annual series of regional dancing and singing contests throughout Kenyan high schools. Culminating in a year end national competition and award ceremony known as Chaguo La Teeniez Awards the ongoing campaign successfully rebranded Fanta as an exclusive kids drink into a vibrant young adult beverage.

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(mobileYouth) Fanta Kenya Case Study — Presentation Transcript