(mobileYouth) Fanta Kenya Case Study

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Fanta (a Coca-Cola Brand) together with Teenwise Media Group produced an annual series of regional dancing and singing contests throughout Kenyan high schools. Culminating in a year end national competition and award ceremony known as Chaguo La Teeniez Awards the ongoing campaign successfully rebranded Fanta as an exclusive kids drink into a vibrant young adult beverage.

Published in: Business, Spiritual
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  • (mobileYouth) Fanta Kenya Case Study

    1. 2002-2008 YouthResearchPartners.com 50Youth Award Nominee
    2. PERMISSION ASSETS YouthResearchPartners.com 50Youth Award Nominee
    3. CHALLENGE GROW THE FANTA IMAGE FROM AN EXCLUSIVE KIDS BRAND INTO ONE THAT INCORPORATES THE VIBRANT YOUNG ADULT POPULATION IN KENYA YouthResearchPartners.com 50Youth Award Nominee
    4. SOLUTION EXPERIENTIAL EVENTS THAT FOCUSED ON HIGH SCHOOL DANCING AND SINGING COMPETITIONS YouthResearchPartners.com 50Youth Award Nominee
    5. RESULTS REGIONAL WINNERS PERFORM AT THE NATIONAL THE CHAGUO LA TEENIEZ AWARDS IN CLICK HERE TO PLAY VIDEO FRONT OF THOUSANDS YouthResearchPartners.com 50Youth Award Nominee
    6. YouthResearchPartners.com 50Youth Award Nominee
    7. RESULTS FANTA RANKED #2 IN VOLUME SALES BEHIND THAT OF THE FLAGSHIP YouthResearchPartners.com 50Youth Award Nominee
    8. NGARUIYA GITHEGI TEENWISE MEDIA “ULTIMATELY, FANTA CREATED KENYA’S VERY FIRST TEEN CELEBRITIES WHO SERVED UP AS BRAND AMBASSADORS. THEY WOULD BE SEEN DRINKING AND HOLDING FANTA BOTTLES, AND WOULD HEADLINE ALL FANTA CONCERTS.” YouthResearchPartners.com 50Youth Award Nominee
    9. YOUTH RESEARCH PARTNERS IS PROFILING THE BEST STORIES IN YOUTH MARKETING TODAY TO VIEW MORE CASE STUDIES CLICK HERE YouthResearchPartners.com 50Youth Award Nominee

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