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Fanspotting is the process of identifying fans or super influencers that can aid a brand in converting the unsold into new consumers. Justine Ezarik or more commonly known as iJustine is a super influ...

Fanspotting is the process of identifying fans or super influencers that can aid a brand in converting the unsold into new consumers. Justine Ezarik or more commonly known as iJustine is a super influencer that does just this for Apple and many of her other favorite brands.

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