Fanspotting


              Trend #1
        YouthTrendsReport.com




YOUTHTRENDSREPORT.COM       FANSPOTTING
IJUSTINE            CASE STUDY




How much more influential are your “fans” rather
       than your average customers?



...
IJUSTINE            CASE STUDY




    2 times, 3 times, 10 times?




YOUTHTRENDSREPORT.COM      FANSPOTTING
IJUSTINE                CASE STUDY



                  How about 100 times!

              Meet super influencer
         ...
IJUSTINE         CASE STUDY




YOUTHTRENDSREPORT.COM   FANSPOTTING
IJUSTINE         CASE STUDY




A tech savvy Vlogger




   YOUTHTRENDSREPORT.COM   FANSPOTTING
IJUSTINE                  CASE STUDY




                  with a massive fan base




YOUTHTRENDSREPORT.COM            FA...
IJUSTINE         CASE STUDY




YOUTHTRENDSREPORT.COM   FANSPOTTING
IJUSTINE                     CASE STUDY

                                Jus$ne
is
trusted
and
can

                      ...
IJUSTINE                                               CASE STUDY




                              By letting more       ...
YOUTH RESEARCH PARTNERS                                        OPINION PANEL




                 Finding
         your Su...
Learn more about Fanspotting and the
           10 Youth Marketing Trends
Sign Up to Receive a Free Youth Trends Report at...
(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting
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(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting

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Fanspotting is the process of identifying fans or super influencers that can aid a brand in converting the unsold into new consumers. Justine Ezarik or more commonly known as iJustine is a super influencer that does just this for Apple and many of her other favorite brands.

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  • Transcript of "(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting"

    1. 1. Fanspotting Trend #1 YouthTrendsReport.com YOUTHTRENDSREPORT.COM FANSPOTTING
    2. 2. IJUSTINE CASE STUDY How much more influential are your “fans” rather than your average customers? YOUTHTRENDSREPORT.COM FANSPOTTING
    3. 3. IJUSTINE CASE STUDY 2 times, 3 times, 10 times? YOUTHTRENDSREPORT.COM FANSPOTTING
    4. 4. IJUSTINE CASE STUDY How about 100 times! Meet super influencer Justine Ezarik. More commonly known as iJustine YOUTHTRENDSREPORT.COM FANSPOTTING
    5. 5. IJUSTINE CASE STUDY YOUTHTRENDSREPORT.COM FANSPOTTING
    6. 6. IJUSTINE CASE STUDY A tech savvy Vlogger YOUTHTRENDSREPORT.COM FANSPOTTING
    7. 7. IJUSTINE CASE STUDY with a massive fan base YOUTHTRENDSREPORT.COM FANSPOTTING
    8. 8. IJUSTINE CASE STUDY YOUTHTRENDSREPORT.COM FANSPOTTING
    9. 9. IJUSTINE CASE STUDY Jus$ne
is
trusted
and
can
 therefore
legi$mately
offer
 informa$on
and
opinions
about
the
Apple
 brand
because
it
isn’t
seen
as
forced. It
isn’t
even
perceived
as
marke$ng,
she
is
 simply
viewed
as
‘one
of
us’
sharing
her
 thoughts
with
the
wider
social
group
 online. James Layfield Youth Research Partner - UK YOUTHTRENDSREPORT.COM FANSPOTTING
    10. 10. IJUSTINE CASE STUDY By letting more iJustine is not only iJustine-ers lead the the dream brand message, it will not only create ambassador but probably also a chain reaction among young the role model for the next people but also saves billions generation that will follow her in of brand's marketing every way. Quality and being budget. original always wins. Muhammad Faisal Ab Kuijer Youth Research Partner - Youth Research Partner - Holland Indonesia YOUTHTRENDSREPORT.COM FANSPOTTING
    11. 11. YOUTH RESEARCH PARTNERS OPINION PANEL Finding your Super Influencer is like going fishing in a trout farm. A simple social media brand tracking strategy will reveal your influencers. A brand should create a unique channel for their Super Influencer to allow a 2-way dialog for the partnership to move forward. Andrew Mackinnon Youth Research Partner - Australia YOUTHTRENDSREPORT.COM FANSPOTTING
    12. 12. Learn more about Fanspotting and the 10 Youth Marketing Trends Sign Up to Receive a Free Youth Trends Report at YouthTrendsReport.com YOUTHTRENDSREPORT.COM FANSPOTTING

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