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(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting
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(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting

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Fanspotting is the process of identifying fans or super influencers that can aid a brand in converting the unsold into new consumers. Justine Ezarik or more commonly known as iJustine is a super ...

Fanspotting is the process of identifying fans or super influencers that can aid a brand in converting the unsold into new consumers. Justine Ezarik or more commonly known as iJustine is a super influencer that does just this for Apple and many of her other favorite brands.

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(Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting (Graham Brown mobileYouth) Youth Marketing Trend #1: Fanspotting Presentation Transcript

  • Fanspotting Trend #1 YouthTrendsReport.com YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY How much more influential are your “fans” rather than your average customers? YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY 2 times, 3 times, 10 times? YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY How about 100 times! Meet super influencer Justine Ezarik. More commonly known as iJustine YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY A tech savvy Vlogger YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY with a massive fan base YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY Jus$ne
is
trusted
and
can
 therefore
legi$mately
offer
 informa$on
and
opinions
about
the
Apple
 brand
because
it
isn’t
seen
as
forced. It
isn’t
even
perceived
as
marke$ng,
she
is
 simply
viewed
as
‘one
of
us’
sharing
her
 thoughts
with
the
wider
social
group
 online. James Layfield Youth Research Partner - UK YOUTHTRENDSREPORT.COM FANSPOTTING
  • IJUSTINE CASE STUDY By letting more iJustine is not only iJustine-ers lead the the dream brand message, it will not only create ambassador but probably also a chain reaction among young the role model for the next people but also saves billions generation that will follow her in of brand's marketing every way. Quality and being budget. original always wins. Muhammad Faisal Ab Kuijer Youth Research Partner - Youth Research Partner - Holland Indonesia YOUTHTRENDSREPORT.COM FANSPOTTING
  • YOUTH RESEARCH PARTNERS OPINION PANEL Finding your Super Influencer is like going fishing in a trout farm. A simple social media brand tracking strategy will reveal your influencers. A brand should create a unique channel for their Super Influencer to allow a 2-way dialog for the partnership to move forward. Andrew Mackinnon Youth Research Partner - Australia YOUTHTRENDSREPORT.COM FANSPOTTING
  • Learn more about Fanspotting and the 10 Youth Marketing Trends Sign Up to Receive a Free Youth Trends Report at YouthTrendsReport.com YOUTHTRENDSREPORT.COM FANSPOTTING