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EMPATHY: The Key to Brand Success in 2014 (mobileYouth)

by Author on Nov 05, 2013

  • 28,133 views

Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding

Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding
http://www.mobileYouth.org/presentation

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18 of 8 previous next Post a comment

  • ninadinisharma Ninadini Sharma, Student at Maharani Gayatri Devi Girls' School The perfect amalgamation of ideas and pictures!
    You surely empathized with me. :)
    Kudos!
    4 months ago
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  • silvia2611 Silvia Rissato, Psychologist Simply touching... Congratulations! 5 months ago
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  • krunj82 Jeremy Grigg A superb presentation. Well done. 5 months ago
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  • lynniejonick Lynnie Jonick at Working love this.. 5 months ago
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  • mobileyouth Graham Brown (mobileYouth), Author @abirocom Yes, feeling pain in terms of anger, troubles is a very valid form of empathy.

    As for engagement, it comes down to environment (culture). It's hard to empathize with someone you've never met (ie customer). That's why brands like Apple, Monster etc have great empathy because they have so many people at the frontline.
    5 months ago
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  • mobileyouth Graham Brown (mobileYouth), Author @mixalis1 Glad you liked it Michael 5 months ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ interesting shared at http://thecuriousbrain.com well done 5 months ago
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  • abirocom Abiro at Abiro Great (as always), albeit a bit longish.

    Regarding B2B I often hear the phrase (more or less): 'look for what customers are angry about / have troubles with; they will pay to get that solved; show that you understand and can solve their issues'. I guess that's also empathy of sorts.

    For a long time I've wondered what marketers mean by engagement (whatever the theory might say). Clearly they don't mean empathy in practice. Rather, and sadly, clicking on ads (at all).
    5 months ago
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EMPATHY: The Key to Brand Success in 2014 (mobileYouth) EMPATHY: The Key to Brand Success in 2014 (mobileYouth) Presentation Transcript